How To Realize Channel Efficiency Of Garment Enterprises

The advantage of clothing sales channel is a sustainable competitive advantage, and the clothing enterprises

It is the embodiment of channel advantage.

When an enterprise has an efficient sales channel, the enterprise will acquire a sustainable competitive advantage.

From the beer effect, we can see that the efficiency of the channel comes from three aspects: the effectiveness of decision-making, the speed of pmission of channels and the correct information.

Thinking about the channel efficiency of garment enterprises.

In practice, factory production, warehousing, marketing and sales should not be separate and isolated functions. They are part of an interconnected process.

In order to establish efficient channels, members of each channel must fully coordinate and cooperate to work together to realize the maximization of channel interests rather than one-sided pursuit of individual optimality.

Therefore, in the decision-making of channel, proper centralization and decentralization must be carried out to ensure the efficiency and effectiveness of channel decision-making.

In a highly efficient sales channel, speed is a crucial factor. The delay of logistics will be reduced to 25% or even less. Then the inventory situation will be greatly improved.

Because there is no correct information, decision makers often make irregular or sub optimal behaviors.

In an organization, information often has its fixed channel of distribution, instead of always being passed to the decision-maker who needs it.

If the wholesalers and factories know the current customer's order quantity for retailers, they will not have too much inventory as simulated test.

Factories need to make best use of the best information to arrange production plans. However, in the traditional retail distribution channel structure, production planning is often based on distorted information from retailers and wholesalers.

A strategy to speed up the speed of information pmission.

Speed is the acquisition.

The right information is the guarantee for the channel efficiency of garment enterprises.

Therefore, we should realize the high efficiency of the channel through the mastery of terminal strategy based on IT (Information Technology).

The application of the IT system enables us to use the following three activities to establish efficient sales channels: eliminate delays as much as possible, pmit the right information to the right people at the right time, and simplify channels and human interactions.

With the rapid development of information technology, it is possible to establish efficient sales channels.

Using information technology, we can greatly improve the reaction speed of sales channels, once available information is immediately pmitted to decision makers.

Master terminal channel strategy.

Sales channels should be simplified as far as possible, and unnecessary complexity will often increase the human interaction in the channel, resulting in sub optimal operations or even worse.

Information technology makes it possible to cancel the middle stage of the process.

Enterprises should reduce the intermediate links in sales channels through information technology, and gradually grasp the channel terminal.

The most prominent feature of mastering terminal channel strategy is to achieve high efficiency by simplifying sales channels.

Producers should firmly grasp the needs of terminal consumers.

Skip intermediate links and get customer's demand information directly and quickly.

Advantage is a sustainable competitive advantage, while the channel efficiency of garment enterprises is the embodiment of channel advantages.

The channel efficiency of garment enterprises comes from three aspects: the effectiveness, speed and correct information of decision-making.

Therefore, it is necessary to improve the channel efficiency of garment enterprises, therefore, in the sales channels.

Proper centralization and decentralization should be carried out so as to realize both the control of the channel and the cooperation among other channel members.

By establishing channel management information system and fully implementing the channel strategy of terminal, it can help enterprises effectively solve this problem.