Fur Sales Season Is Up, Nearly 30% Higher Than Last Year.

As the temperature continues to drop,

The winter clothes of major shopping malls have been unveiled, and the fur known for its luxury has also ushered in the traditional selling season, and all the new varieties of fur have been listed.

Recently, reporters visited the retail market and found that this year's fur style is more fashionable and colorful, with a shawl collar, eight point sleeves, plum pink and natural color.

Grow more enchanting.

Of course, its price can not be underestimated. The price of raw materials and the increase of labor cost have promoted the ex factory price of mink coats, and the retail price of fur has increased by 25% - 30% over last year.

In addition to sales promotion, the fur under ten thousand yuan is rare.

Asking price

It is nearly 30% higher than last year.

With the rapid development of economy, more than tens of thousands of fur have gradually entered the view of mass consumers.

In the retail market of Shenyang, besides the thriving family, Zhongxing commercial building and Tiexi department store, there are more fur stores, such as Fengtai shopping mall, Honggang international fur city and so on.

Recently, reporters visited some fur stores, and investigated and understood the price and style of 2011 new brands of fur that had already landed on the retail market in Shenyang.

In a lady's shop in a leather store in Zhongjie, the reporter saw that the retail price of a new lady's mink skin, gray blue and short fur was 23800 yuan, and the retail price of a long fur made of mink skin, black and leopard spots was 32800 yuan.

Among other brands, the retail price of a new Asian legendary sable, natural and long vest is 58000 yuan, and a cross mink has a retail price of 23800 yuan for its natural and long fur.

The retail price of a new brand of snow brand coffee, leopard print and shawl collar is 23800 yuan. The retail price of a short fur made of American mink, white, nine point sleeves and crystal glass buttons is 25800 yuan.

Reporters saw more than 50 fur, the price is more than 10000 yuan.

Saleswoman saleswoman Wang told reporters that every year after November entered the fur sales season, from the current situation, this year's single piece of fur rose 3000 yuan over last year.

Take the price of 18000 yuan of fur, for example, last year's price is only 15000 yuan, or nearly 30%.

And now the price below 10000 yuan of fur is rare, occasionally there are less than 10000 yuan products, not the quality of fur is slightly worse, that is, the old discount.

Asking why

Price rise of raw materials is the main reason.

During the interview, some businessmen told reporters that fur clothing is a high-end commodity compared with the ordinary clothing. The price is generally relatively stable, but if the production costs of raw materials such as fur upstream increase, then the price will eventually be pmitted to the terminal sales market.

It is understood that in recent years, cotton, down, cashmere and so on.

The price is rising, and the rise in the clothing industry's most high-end fur clothing is amazing.

According to statistics, most of the raw materials for mink garments are from the United States, Denmark, Finland, Canada and other places. These countries have increased the price of raw leather on the basis of the increase in raw materials prices, and the price of wholesalers getting the raw leather is 10% higher than that of the original ones. In addition, the labor force has greatly increased the factory price of mink skin garments at least by 20%.

Such a group of data has been confirmed in the fur and Grass City related responsible persons of the Xing long family.

"The increase in raw material prices and labor costs has pushed up the factory price of mink coats, and the average retail price of fur has increased by 25% - 30% over last year."

Xing long family fur city related responsible person told reporters.

Reporters then saw on the China fur information network. In September 16th, the price of standard mink (male leather) made in China was 290 yuan -360 yuan, the standard sable (mother leather) was in the range of 170 yuan -230 yuan, and the market was on the rise.

"We learned from the contact with fur suppliers that the price of fur increased this year, and the impact of labor costs is very limited, mainly on raw materials, and the thicker the density of fur is, the shorter the needle is, the higher the price is."

A leather grass industry professional told reporters.

Despite the rapid rise in fur prices this year, fur fur market has reached the peak of history in the past 10 years according to the changing regularity of fur and the track of economic development in the past 2011 years. The 2012 to 2013 will be the turning point of fur market, and fur market should enter the downstream channel.

But this prediction does not seem to be widely recognized. "Price fluctuation is possible, but on the whole, the upward trend is irreversible, but the rate of increase may not be so great."

A person in charge of a fur store in Shenyang gave such a view.

Asking about consumption

The increase exceeded expectations.

No matter how volatile fur market is, domestic and international fur producers are full of expectations for China's market.

At the thirty-seventh China International Fur and leather products fair, Kenneth Roberg, vice-president and sales director of Copenhagen fur auction, a world renowned fur auction house, gave a detailed research report of the agency. In the past, fur consumption in China increased by 15% over the past 10 years and estimated to increase by 10% in the next 10 years.

In the retail market of Shenyang, some businessmen told reporters that the business in recent years was quite good.

Reporters interviewed some consumers in the interview.

The survey showed that women who were over 35 years old were mainly female.

Fur, the current consumer group has joined the 20-30 year old white-collar women.

In addition, with the design and development of men's fur, more and more male purchasers join them.

At the same time, most respondents paid much attention to three aspects: quality, style and price. About 30% of respondents thought that the price of fur in the retail market was high, and about 30% of respondents thought the price of fur was too high.

Fur is a relatively luxurious commodity, and the price is relatively high, which is a normal phenomenon.

The existence of such a group of figures indicates that the retail price of fur market is higher than that of most consumers.

In addition, the reporter has learned that although the price of fur is determined by the comprehensive factors such as raw materials and labor costs, the short-term marketing activities of retail stores also affect the retail price of fur.

Therefore, people want to buy new fur with relatively favorable prices, and we need to pay close attention to the marketing activities launched by businesses.

During the marketing season, the prices of the same brands of fur were basically the same among retailers.