Addle Casagrande, Founder Of Italy Luxury Brand Fendi

Fendi (Fendi) is a famous luxury brand in Italy.

Fendi's (Fendi) is best known for its It Bag "Fendi baguette" Fendi baguette handbag (designed by Fendi (Fendi) family Silvia Venturini Fendi).

In 1925, the Fendi brand was formally founded in Rome, specializing in the production of high quality fur products? In 1955, the first Fendi fashion conference was held in 1955. In 1965, due to the accession of Karl Lagerfeld (Karl Lagerfeld), Fendi gradually increased its senior women's wear and men's clothing.

Boots, perfume.

Subsequently, the company gradually expanded and expanded its business to knit.

Swimsuits and other categories, and even developed jewelry? Men's perfume.

But Fendi brand still enjoys a high reputation in the world fashion industry for its fur clothing?

The founder is Addle Casagrande, an Italian.

In 1918, Addle opened a small leather fur house in Rome.

In 1925, she married Eduardo Fendi, and the fashion house was renamed Fendi fashion.

Since its opening, Fendi has gradually surrounded a large number of loyal customers, many of whom are celebrities and showbiz stars.

In 1938, the Fendi couple opened second fashion shops in Rome.

With the continuous development of Fendi's business, Fendi's 5 daughters have grown up and have joined the family business.

In 1954, when Eduardo passed away, Fendi's operation completely fell on AI Lai and her daughters: Paula was in charge of fur department, Anna was responsible for leather accessories, Franck was responsible for customers, Cara was in charge of business coordination, Alda was in charge of sales department.

Under the leadership of 5 energetic young women, Fendi fashion is in the international market.

The status of the community began to increase steadily.

The story of Fendi began in 1925.

In a small workshop in Via del Plebiscito, Rome, Edoardo and Adele Fendi make handbags and fur.

After the two World War, the company began to expand its plans.

The five sisters -Paola, Anna, Franca, Carla and Alda Fendi joined the family business in 1946.

Today, Fendi continues to shake fashions with innovative designs.

Specializing in the production of high quality fur products, Fendi fashion conference was held for the first time in 1955.

Since then, the company has grown and expanded its business scope to knitted apparel, swimwear, lower priced garments, and even developed jewelry, men's perfume, etc. but Fendi brand still enjoys a high reputation in fur clothing industry in the world fashion industry.

After the death of Eduardo Fendi, one of her founders, the company was run jointly by her five daughters.

In 1962, Fendi hired famous German books.

Karl Lagerfeld's dramatic design concept for his brand designer, Lagrange, made Fendi

Winning the attention and praise of the global fashion industry, Lagerfeld and Fendi cooperate with the double F alphabet as a mixed series. After the double C letters of French Chanel and the double G letters of Italy GUCCI, there is another double letter logo recognized by people in the fashion world.

Lagerfeld innovates fur, such as treating real animal fur into imitation fur, and putting a large number of tiny holes in fur fabric to lighten the weight of the coat and facilitate the wearing.

The innovative design also includes the use of mink skin as a denim garment coat, the selection of squirrel skins, snow mink and other fur very bold design.

At the beginning of 90s, the Fendi fur coat was launched on the face of both sides of the whole fur for the mesh fabric to protest against the fur sport.

93/94 in autumn and winter, Fendi brand can be further folded into a medium and long fur coat with zippers.

As a company director, the Fendi sisters also want to change the traditional concept that fur clothing is regarded as the high-end luxury goods in the past, so that the Fendi brand fur clothing will become more and more popular, popular, fashionable and closer to consumers.

In terms of its management strategy, Fendi has developed such accessories as accessories, gloves, pens, lights, glasses and perfume by using the method of license management, so that the intangible assets of Fendi brand can be fully utilized.