Shanghai Cashmere Comes To "Cashmere Sweater Festival"

In early November of each year, many shopping malls in Shanghai will be held.

"Or" wool and cashmere Festival "to promote new products for the next season.

This year, the promotion of the new world mall, one hundred, six hundred and other shopping malls has also begun, in addition to the traditional famous brand of wool cashmere, some young people love fashion brands also participate.

Judging from the price of commodities, the price of the goods after the discount has been almost the same as that of Tmall's "double eleven" promotion.

On the other hand, the business of some small cashmere sweater shops has flourished. The materials and the counters are exactly the same, and the price is only about half the price of the counter.

Many shopping malls hold cashmere Festival.

The day before yesterday, reporters saw in the 100th goods shop knitted area, new brands of sweaters and cashmere sweaters, including Heng Yuan Xiang, fur dogs and Ordos, were listed. The price of sweaters was mostly between 300 and 800 yuan. Cashmere sweaters were mostly over 2500 yuan, and some of them were better than 4000 yuan.

However, reporters saw signs with promotional information before many counters.

Some stores have labeled "35% off" on individual individual products, while others have produced the "new product's lowest 60 percent off" advertisement.

The staff of the leather dog cashmere counter said that almost all the goods in the shop were on sale.

"The original price of more than 2600 yuan to fight 60 percent off, now only 1000 yuan, the original price of 1500 yuan or so dozen 50 percent off, now only seven hundred or eight hundred yuan can be taken, in recent days, the two sell the best, some seven hundred or eight hundred yuan style has broken the code."

On the five floor of the new world department store across the street, the traditional cashmere festival of autumn and winter has also been opened every year.

Reporters saw in the five floor shopping mall, each brand launched a single cabinet "full 99 minus 30" to "full 99 minus 60" concessions, the same price cashmere sweater after folding price and the first department store almost the same.

Except for monopoly wool.

Other brands such as Jack&Jones and G2000, which sell sweaters and coats at the same time, are also involved in the promotion. Other products in the store enjoy the same benefits, attracting many young customers to buy.

Reporters learned that the new world city "Cashmere Festival" ended on the 11 th of this month, Shanghai six hundred also held a "sweater Festival" in the same period, the discount rate roughly the same as the new world "Cashmere Festival".

"Double eleven" promotion

Price is better than discount.

Tmall's "double eleven" promotion is getting closer, and the online shopping mall of the major brands also released the list of goods to participate in the activity the day before yesterday. The front page of Tmall official flagship store has already launched a "double eleven" promotion plan. Besides the 50 percent off sale of some commodities, the shop has also offered a discount of 500, 50 and 800 800 1000 for cashmere gloves.

And a Heng Yuan Xiang store launched a "3 fold, 50 percent off ceiling" publicity.

Reporters found in these online stores, compared to the price alone, the price of the original price used by the online store is not much different from that in the store, and the price difference between the 3 and 50 percent off will be 50 yuan.

If you add the value of full discount coupons and other gifts issued by the Internet store, the price advantage of online stores is still obvious. The price difference between 1000 yuan online and offline can reach 10%, which is about 100 yuan.

In addition, Ordos and other famous brands offer more price products on the shop. Apart from three thousand or four thousand yuan of high-end goods and seven hundred or eight hundred yuan of parity, buyers can have more choices.

In addition to shopping in shopping malls or online stores, in recent years, a small shop that goes to the streets to shake a cashmere sweater is also a choice for many consumers.

The day before yesterday, the reporter saw two customers in the custom shop of a cashmere sweater on the New South Road.

Shopkeeper Yang told reporters that after the temperature drops below 10 degrees per year, her shop will be opened and business has been good in recent years.

According to the introduction, the price of the cashmere sweater is divided into two parts, one is raw material, and the price of cashmere is 460 yuan / Jin this year. The cashmere sweater for an adult needs about 5 to 6 two cashmere sweater.

The two is the processing fee. The most common style is 60 yuan for each piece. If there is a need for "tricks" and then increase as appropriate, a dress will be three hundred or four hundred yuan.

"All the products sold in the store are Heng Yuan Xiang cashmere. The style of the clothes made may not be nice in the shop, but the material is the same.

The price is only about half of the store. "

A shop in a custom shop on the Liangcheng road maintains that the weather is getting cooler and can receive two or three orders per day. "Now it will take about 10 days to make a dress."