Hongkong International Cashmere Fair

It has always been a gathering place for international buyers. Many international brands have set up offices in Hongkong to purchase the latest products in the coming season.

2012 the "international cashmere fair" moved to Hongkong in the same period as "fashion collection" (from September 27 to 29, 2012) and was enthusiastically pursued by international buyers.

The exhibition attracted more than 2000 professional buyers from 50 countries and regions to purchase cashmere raw materials, yarn and cashmere products.

Exhibitors show different colors of cashmere garments.

2012 international cashmere Fair opening ceremony

Buyers feel the luxury of cashmere products

According to the number of buyers, the buyers were mainly locals in Hongkong, reaching 890, followed by 466 in the mainland and 102 in Japan.

Other major buyer countries and regions include Australia, India, Italy, South Korea, Taiwan, Russia and the United States.

The exhibition will be presented in the same period.

"Peclers Paris 2013-2014 autumn and winter boys and girls

"The trend of life trends", "2013/14 autumn winter women's accessories design trends", "European market procurement accessories" and other seminars for the cashmere industry to bring the latest international trend; in addition, "cashmere products exported to western countries solutions" and "high quality fiber selection" seminar has continued the "International cashmere fair" has consistently explored the latest industry information style.

In the seminar, professionals from different fields of cashmere industry put forward different opinions on the industry.

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China faces a series of challenges: strong monetary policy, rising raw material prices, rising labor and energy costs, and weakening China's cashmere dominance.

Strict ecological production in western countries has also created a major obstacle to China's cashmere brand entering the international market.

Mr. Hao Xukuan, chairman of the Weixin Cashmere Group, made a point of view from the supplier's point of view, emphasizing the dominant position of China's cashmere industry.

He pointed out that China's annual output of cashmere raw materials was 200000 tons, of which 70% came from Inner Mongolia.

In fact, 50% of the world's cashmere comes from the region.

The quality of cashmere here is very good, showing luster white, and fineness of 14 microns.

China has advantages over other cashmere supply areas in the world, thanks to its high quality raw materials, as well as the world's leading machinery and technology as well as its professional management level.

However, since the financial crisis in 2008, China is facing a series of challenges: strong monetary policy, rising raw material prices, rising labor and energy costs, and weakening the advantages of China's cashmere.

Strict ecological production in western countries has also created a major obstacle to China's cashmere brand entering the international market.

Mr. Hao Xukuan believes that China is the best platform for developing the cashmere industry, and tries to create a brand image of luxury goods.

In view of the great potential of the Chinese market, as a leading supplier of cashmere materials, yarns and finished products, Weixin is now committed to promoting its brand image to Chinese consumers.

In fact, the World Luxury Association (WLA) has predicted that the purchasing power of luxury goods will grow substantially at least before 2014/2015, especially in China.

The number of luxuries that China buys in France, Italy and the UK has accounted for 48% of total sales.

As China reduces its tariffs on imported luxury goods, sales of luxury goods in China will increase significantly since October 2011.

The top cashmere brands from Italy and Scotland have taken a place in the Chinese market, but with the lowering of import tariffs, China will attract more and more domestic and foreign brands to enter the Chinese market.

From the buyer's point of view, Ms. Alessandra Cocchi, general manager of EastMax fashion limited, has been closely watching the ongoing fierce price war. China has seized 1/4 of the source of fat cashmere and achieved monopoly.

The availability of fat cashmere has dropped dramatically - in China, from 11000-12000 tons to 5000-6000 tons, while Mongolia dropped from 5000 to 6000 tons 2-3 years ago to less than 3000 tons.

With this in mind, China has been actively buying cashmere from Afghanistan, causing prices there to soar to the level of Mongolia, and most products are out of stock.

She stressed that cashmere should always be a luxury item, and stressed that in order to maintain the good image of cashmere, it is necessary to eliminate cheap and mass market products.

Meridian Industries Ltd's Murray Ko Sek-yan represents the dual angle of buyers and suppliers.

His company involves a complete production line from the original pile to the final product, which includes monitoring the healthy growth of the goat, harvesting the raw wool, weaving it into yarn and weaving it into a final product.

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He pointed out that western customers attach great importance to cashmere composition testing, so as to ensure that the quality of products is no problem.

However, the test results are not accurate, even if the same batch of cashmere in different testing laboratories, even in the same laboratory, the results of different testers will be very different.

In most cases, optical microscopy was used in China, while scanning electron microscopy was used in Europe.

Therefore, he suggested that the testing of each process should be completed through indoor and joint manufacturer testing; verification by reverse testing; avoid testing of other fibers from cashmere raw materials; use a well-known testing company.

Keeping a record of the results of the same batch of cashmere raw materials at different stages of a process is very helpful in dealing with the quality assurance problem of buyers.

"If you have completed due diligence, buyers will be more interested in your products," he said.

The international cashmere consultant, Mr. Ronnie Lamb, said that no doubt Asian manufacturers have made a lot of hard and solid research work on cashmere business in the near future.

Some of the manufacturers are now ready to test their brand building skills in the international market by launching their own brands.

"Brand means reputation, and brand building is creating reputation.

Brand strategy is related to business strategy and is compatible with each other.

Assessing whether a brand has a good reputation involves pparency, personality, reliability, trust, commitment to a good feeling, and continuous pmission of such a good feeling. "

The international cashmere fair is a vertically integrated business platform for international cashmere trading.

Since 2010, it has become the best annual gathering place for cashmere manufacturers and buyers. It promotes the cashmere industry to achieve various innovations in the field of production technology, making cashmere shine its unique charm as the most popular luxury material.

In 2012, the "international cashmere fair" moved to Hongkong, and "fashion collection", the largest handbag in Asia.

Clothing and accessories trade show was held in the same period, adding new fashion color to the cashmere industry and expanding the new buyer source for the enterprises. Look forward to the "international cashmere fair" in from September 25th to 27th next year.