Brand Effect Helps Market Development Of Garment And Textile Industry

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Industry, brand is not only a symbol of an enterprise, but also an important embodiment of the competitiveness of an industry.

How to make use of brand effect to create more added value for products is one of the most concerned topics of enterprises.

Recently, vice mayor Tang Weiming of Wujiang led the representative of Shengze local textile enterprises, and discussed the significance of regional brand building to the development of Jiangsu textile industry with the Jiangsu Provincial Administration for Industry and Commerce and the joint research group of "enhancing the competitiveness of industrial cluster enterprises".

Brand effect helps market development

At the forum, 9 representatives of local textile enterprises, such as Sheng Hong group and Lixin group, speak freely and discuss the significance of brand building for enterprises to open up the market.

First class enterprises make brands.

As one of the leading enterprises in the national textile industry, Sheng Hong Group has been committed to building its own brand and creating excellent brands to enhance its popularity.

Since 2005, Sheng Hong has been awarded the "famous trademark of Suzhou" and "the famous trademark of Jiangsu".

In 2009, Sheng Hong Group's product trademark "Sheng Hong SHENGHONG" was selected as China's well-known trademark.

In 2011, the "Sheng Hong" brand came to the list of "internationally renowned brands in Jiangsu province for 2011~2013 cultivation and development".

In order to improve the popularity of "Sheng Hong" brand, Sheng Hong Group has invested a lot of advertising expenses over the years, and advertisements cover all parts of the country.

After years of efforts, Sheng Hong Group has become one of the most influential enterprises in the textile industry by integrating scale, branding, specialization and environmental protection.

Sheng Hong Group's representative said that although "Sheng Hong" brand has a certain reputation in the industry, it is still unfamiliar to the vast number of consumers at the market terminal.

If enterprises want to further develop the market and move towards the international market, they need to further strengthen their own brand building and enterprises need more prominent brand effect to guide them.

The representative of Lixin Group believes that most SMEs do not have enough strength to build their own brand independently. But relying on the two collective trademarks of "Shengze weaving" and "silk dyeing and finishing", Shengze's textile enterprises can safely and boldly occupy the high-end industry and focus on brand building.

"With the brand effect, we can allow others to do the production for us, and we concentrate on innovative research and development to open the market with the popularity of our products."

One tree does not make a forest.

The representatives of the enterprises agreed that under the guidance of the two collective trademarks of "Shengze weaving" and "silk dyeing and finishing", the Shengze textile enterprises could learn from each other and unite together to work together to develop a broader market.

In the process of opening up, enterprises can not only improve their competitiveness, but also improve their competitiveness, and enjoy the collective brand effect, which will create a reputation for enterprises. At the same time, further tap the market resources and strive for more high-quality customers is a major positive result.

Self pcendence creates wonderful "butterfly changes"

At the forum, Zhong Yonglin, deputy secretary of the Shengze town Party committee, deputy secretary of the China Eastern Silk Market Party committee, deputy director of the management committee and director of the service industry development bureau, introduced to the research group members the brand development and the specific development of the trademark strategy in recent years.

As an important textile production base, export base and product distribution center, China's Eastern Silk Market has been implementing the strategy of "brand building" to enhance product innovation.

Key tasks of pformation and upgrading.

The China Eastern Silk Market Association has actively guided member enterprises to take the road of industrial upgrading, encouraging them to develop and produce production technology, upgrade their technological content, and create high-end differentiated products. The brand has penetrated into every link of the textile industry chain.

Among the 140 members of the association, there are 4 famous trademarks in China, such as "DE. Del", "Sheng Hong", "Sang Luo", "Heng Yuan", and so on, 9 famous trademarks in Jiangsu, such as "Pang Ge", "Zhanhua", "Ying Xiang", and so on. 10 famous Suzhou businessmen are known as "Xiangsheng" and "Jasmine Flower".

"In addition to their respective development, we also encourage members to actively embrace the group."

Zhong Yonglin said that the first collective trademark of the national textile industry, "Shengze weaving" and "silk dyeing and finishing", was put forward by the China Eastern Silk Market in 2004 and was officially registered in October 2007.

After the successful registration of the two collective trademarks, the member enterprises of the market association can use both the collective trademark and the enterprise own trade mark.

The commodity trademark represents the product image of the enterprise itself, and the collective trademark represents the credibility of the product. The combination of these two brands can not only broaden the market demand, but also enhance the competitiveness of the products, and effectively enhance the brand image of the enterprises, the Chinese Oriental silk market, Shengze and even Wujiang.

"Both collective trademarks and their respective trade marks play an important role in promoting the brand, bringing the industry of one side and the economy of one party."

Feng Xinghan, director of the research group and director of the Trademark Office of the Jiangsu Administration for Industry and commerce, said that the integration of enterprises in the industrial cluster into a brand would greatly reduce the gap with the international brand in terms of popularity. This will have a far-reaching impact on the textile industry in Shengze to continue to grow and expand into the world.

Feng Xinghan said, there will be a big market if there is a big brand.

He suggested

The town government and the Chinese Eastern Silk Market are stepping up efforts to build service platforms, implement innovation driven, accelerate the upgrading of local products to the high end, increase the added value of products, and promote the pformation of industries from big to strong.