Interview With Katie, Chairman Of Guangdong Fashion Group, Ma Qingxuan

First, the new formulation of "home dress":

Reporter: I heard that a forum will be held in Shantou in November 8th. Can the background and purpose of the forum be revealed?

Since 2008, the financial crisis has brought weakness to the market. We have the obligation to invite experts to bring us directions.

In addition, we should also take some reasons for the confusion encountered in the development of our industry.

The definition of home furnishing clothing has hindrances our development. Why do we find it difficult to operate in chain stores or franchised stores? This is worth our discussion.

Therefore, we will hold this forum and promote the concept of "home dress" with experts and scholars at the forum.

In addition, we will also announce the future development trend of the industry.

Reporter: the industry has developed to the present, the industry has a certain degree of acceptance of the concept of "home clothes". What is the reason for the research institute has changed its name to "home dress" plan?

Ma Qingxuan: Shantou City

The significance of the Institute (former home clothing Research Institute) lies in studying the healthy development of the industry and solving the development trend of the industry.

According to the Institute's market research and investigation, and the analysis and demonstration of the development trend, we find that the original concept of "home clothes" has brought a bottleneck to the development of enterprises and industries. Consumers' consumption based on the concept of "home clothes" is prone to produce the following areas.

First, consumers often mix home clothes with pajamas. Household clothes are pajamas and pajamas are household clothes.

Second, the definition of "home furnishing" has already hinders our channel development. Why do we have difficulty in running chain stores and franchised stores?

Reporter: what will the research institute do for this purpose?

Ma Qingxuan: in order to get professional and reliable data, we hired a professional investigative company, Beijing speed 100, to investigate nationwide, including consumers, terminal providers, distributors, producers, and online networks.

The conclusion is that the concept of "home clothes" restricts the development of the industry, and it is not convenient for the industry to introduce advanced business models and unfavorable channel construction.

Reporter: will the name of the institute change?

Ma Qingxuan: Yes.

Because once the direction is right, we must obey the correct direction, and we can not stick to the original obstacles, we can not save face and stick to the original things.

This thing is not suited to the needs of society, trend and industrial development. We are sticking to it. This is a detour. Now that we find that we are in a detour, then we must turn to the straight road.

Reporter: if the name of the Institute is changed, will the following member enterprises correct it?

Ma Qingxuan: this decision is unanimously adopted by all the members of the Research Institute. They have the same voice research to do this, so they must all implement the new cognition and re recognize the concept of home dress.

Reporter: the concept of "home furnishing" has developed to a large number of people nowadays. Now, what is the impact and construction of the original concept on the industry? Will it bring confusion to the industry or consumers?

Ma Qingxuan: the original concept of "home clothes" is only known to have this name, but it is not true identification.

At the beginning, you only know that the traditional pajamas must be upgraded, so they are renamed "home clothes".

However, in fact, they did not understand the industry in depth. (or, because the industry was not yet mature enough to fully understand the industry), they did not understand consumers and did not understand the channels. They just felt that they must have a name, which is a kind of cognition, but not a recognition.

Reporter: originally, the concept of "home clothes" has been promoted by some organizations. Now the research institutes will be renamed. Will this lead to some areas of unhappiness?

Ma Ching Shing: we are making such a renaming based on the development of the whole industry. We need not think too much about other factors.

Even if there are obstacles.

Our advocacy, as long as we can withstand the expert's argument, stand up to the research of institutions, and stand up to the practice verification of information pmission and channel expansion in the industry.

After investigation, we must walk on all kinds of data surface.

Two, about industrial upgrading and Entrepreneurship

Reporter: from the government to the private sector, various industries have proposed the pformation and upgrading of the industry. How should we pform and upgrade the industry? Where is the key?

Ma Qingxuan: for our industry, the correct name now renamed "home dress" is itself a big upgrade.

It is the initial orientation of culture, core and strategy, and plays a decisive role in history.

As for hardware upgrading, every place and every government is different. We can not express our views and opinions with a certain situation. If we do not have the power to change reality, we should not criticize it first. We can do what we can do first.

For example, what we are advocating and rectify the name of the industry can be done first.

Reporter:

Due to the characteristics of language, opera, architecture, diet, family concept, capital channel and so on, the Chaoshan area has accomplished the excellent regional "personality" of the Chaozhou and Shantou people.

But at the moment of the nationalization and globalization of the market, this excellent regional "personality" sometimes becomes a "bureau" set up by the entrepreneurs of some Chaozhou and Shantou (home dress). How do you think the Bureau breaks through?

Ma Qingxuan: what is the spirit of entrepreneurs in Chaoshan? This is what we need to think about.

In fact, there are many good things in Chaoshan entrepreneurs, especially the Chaoshan bosses in six and 70s. They all have beautiful and touching stories, but they do not show the spirit of entrepreneurs or deviate from the understanding of entrepreneurs.

How do we break this situation? I think what we need to do is to appeal to Chaoshan entrepreneurs to blot out their wisdom, to be rich and rich, to share good experience and wisdom with others, to be willing to share, to be good at sharing, to blot out their professional wisdom, and then to get rich first.

Chaozhou Shantou entrepreneurs did not dare to speak when they did not grow up. They felt that their enterprises had not yet done a big job and did not have the courage to speak. When they became bigger, they felt that they had to keep a low profile and be reluctant to speak.

But in the end, they will only bring their wisdom and talent to the grave.

Therefore, I call for the business culture and business wisdom of Chaoshan entrepreneurs.

Reporter: what do you think is the spirit of Chaoshan entrepreneurs?

Ma Qingxuan: my understanding is: the true spirit of entrepreneurship is how many people you have accomplished in your life, how many people you have created, and what you bring to the society.

As Chaoshan entrepreneurs, you don't care how big your business is, how much assets you have, how much property you have.

Therefore, I appeal to entrepreneurs in Chaozhou and Shantou to open themselves up and wisdom to bloom. Do not defend their own three acres of farmland.

And the government should also think that entrepreneurs have little courage and worry too much. They should guide more and build more platforms.

There is a certain relationship between entrepreneurs in a place and the government.

Three. About Katie company

Reporter: as a benchmark for multi brand development, look at the development of Xia Shan and Xia Shan in China's home furnishings. Katie, you as the helmsman, Katie or who should you look at?

Ma Qingxuan: the future development depends on the consumer and the demand of consumers is the most important, so Katie must also look at consumers.

What we must do is to promote social development and people's consumption, bring life improvement to consumers, and bring family warmth to consumers. This is the root of the Institute's existence and the foundation of Katie's existence.

Reporter: Katie has developed from "family" and "new family" to "playboy" and "black and white beaver". There are nearly 10 brands of their own or agents. These 10 brands are like ten chapters of a book. The title is "Katie" and Zhang Zhang has deep movements.

How do you make these ten chapters in depth and in line with the theme of the whole book? Will you continue to write other chapters in the future?

Ma Qingxuan: one of the trends of its future development is the industrial alliance or industrial chain alliance, which will push consumers together.

If it can not become an industrial chain alliance, then there is another pattern, that is, to make characteristics.

Like Kedido brand operation, we will retain the brand with characteristics and personality, and bring the brand with special experience and feelings to consumers.

If we fail to express our characteristics, we will adopt an internal binding mode.

On the third hand, we will create a brand with wider audiences and deeper connotation.

We are going on these three roads.

Reporter: the way of thinking and habits of entrepreneurs are the most important genes of corporate culture. How much do your personal thoughts have on Katie's corporate culture?

Ma Qingxuan: many of my employees began to follow me from 1 thousand to two thousand yuan. Now, some of them become general managers. When they talk about their feelings, they feel that they can develop into such a way.

I think what I am doing now is to achieve others. Now that I have fame and fortune, why do I continue to go? I definitely need to find reasons for continuing.

Later I found that the existence of human beings is of certain significance, that is, the achievement of others. This is God's arrangement, so that you can achieve others, so that they can exist.

Four, about Ma Qing Xuan himself.

Reporter: I have been watching you personally and privately feel that you are a lonely person.

For example, in the process of Katie's formal management, some friends and family members will not be able to take care of their interests. You will be faced with their accusations.

In the downturn of the industry, as an example of the development of many brands in the industry, you will face great pressure when there is no reference to the industry.

For example, because of your height, some decisions will not be understood in family, business or industry.

Excuse me for my impoliteness, but do you agree with my guess?

Ma Qingxuan: I drew a triangle in the enterprise, one is me, one is a wife, the other is a brother.

The wife represents my family, brothers and sisters, brothers represent my company's colleague, social friend.

Human life can not be separated from this triangle, the size of the achievement depends on this triangle, the three handles well, everything is fine.

You asked me if I would be lonely as an entrepreneur. I don't feel lonely at all. If you find something, you will not be lonely, because you know what you are doing.

Loneliness is when you don't know what you are doing, and you lose alone.

As for the family misunderstanding, I think, as a man, it is very important to deal with the relationship between husband and wife.

Running a wife is the most important step in running a company.

A person's perplexity, or why the boss has problems, many come from the boss to return home without a sense of security.

Because all the struggles of entrepreneurs are from selfishness to family and should have a harmonious home.

If there is pressure at the front line and can face a child and happy, warm family, then the pressure outside is not pressure.

Managing a good wife is the key. If you deal with this problem well, you will deal with the whole family. If you deal with this problem, the whole family will not doubt you, but will support your development. This is the bloom of your energy.

Of course, you have to shine like the sun. Your heart must stick to what you keep and make others feel. That's not just the family.