The Apparel Industry Has Become An Important Pillar Of The Western Chinese Economic Circle.
After more than ten years of development,
Garment industry
It has become one of the important pillars of the western Chinese economic circle.
These world-famous garment processing bases such as Guangdong, Jiangsu and Zhejiang provide a strong price guarantee for the Western garment industry of Western China. More than 25% of the goods imported from western Chinese importing containers are related to the clothing industry.
Most clothing has size problems.
Chinese businessmen quickly got feedback and made quick adjustments.
What follows is the old fashions of clothes, which can not keep up with the fashion in Europe.
After a long period of exploration and trial, the taste of Chinese clothing is also gradually improving.
In 2005, the Chinese garment industry entered the stage from the wholesale industry to the retail industry. A group of Chinese had taken advantage of their positions and opened their own clothing stores after gaining their identity.
The products in these stores are from the wholesale clothing store of Chinese clothing.
As we all know, the clothing industry is a profiteering industry, at the same time there is also a high risk. Styles, materials, prices, and even time to market will affect sales.
In addition, the location of the store, the age, occupation and purchasing power of the consumers are important indicators for the survival of the clothing store.
Most of the Chinese people who started their clothing stores were not professional. After several years of work in clothing wholesale stores, they began to work independently.
Driven by profits, the Chinese have opened up a clothing store.
The Western garment industry in Western China was born in imitation and grew up in imitation.
Chinese enterprises in the clothing industry rarely have their own designers, but some of them have design departments.
Clothing enterprise
The so-called designers play the role of improving commodities.
A Spanish designer who worked in a Chinese luggage and garment company told reporters that she had never been asked to design any accessories in the past year and a half of the garment company's work, and her own manuscript had also become a draft paper on the executive desk.
Chinese businessmen understand the truth that independent design pays a price.
In addition to the design fee, marketing and promotion are also necessary.
If the designed product fails, the time, energy and capital investment will be burned.
The risk and investment of imitation are very small, but the profit is the biggest.
A senior Spanish sales executive who has been in the clothing industry for many years told reporters that many people thought that the risk of making clothes was very small, but they just did not know. The clothing industry is one of the most seasonally effective industries. Like seasonal fruits and seafood, the value of products immediately shrinks and even remains unsalable.
The success of the brand can not be separated from her rapid production mode, logistics channel and shelves.
The Chinese garment industry is also developing rapidly.
First of all, high strength and fast processing of Chinese manufacturers enable Chinese clothing to win at the starting line.
In recent years, local garment factories in Spain have also provided the necessary complement to Chinese businessmen.
With the development of clothing industry in Italy and France, the Chinese in Spain have found new and faster processing channels.
Chinese apparel industry
Influenced by Spanish brands and taking advantage of imitation, fast and cheap advantages, they occupy a part of the market share. However, in the face of Spain's sluggish economy, the declining purchasing power of the people and their own problems are still very hard ahead.
However, it is gratifying to note that over the past two years, more and more Chinese have begun to reflect on their business models. They have found that low price is not the key to winning. Lack of professional talents, non-standard ways of operation and lack of brand awareness are the inevitable factors hindering the development of Chinese garment industry.
These "enlightened" new generation of Chinese businessmen are carrying on the dream of several generations. They are quietly trying to build a Chinese clothing brand in the fashionable land of Spain.
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