Europe And The United States Two Or Three Line Brand Prices Are Not Low, It Is Difficult To Form Sales In The Short Term.

"Last year, we could still maintain about 30% gross profit, and now rely on tradition.

To maintain this profit level is relatively difficult, so I want to test the market of wine business.

Wang Jue, marketing manager of luxury street, said, pointing to the office next to the office area, which is nearly 200 square meters, will become the future wine Hall of luxury street.

The luxury street is located in a place.

Luohu District Liantang Internet industry park's medium scale luxury electric business.

In recent years, the concept of electricity providers continues to heat up. Luxury electric providers, as one of the high-end market segments, experienced a great leap forward era from 2010 to 2011.

However, in the second half of 2011, there was a sudden change in the wind and cloud. Hohhot net wages, Xiu Xiu net layoffs, the resignation of CEO, the NetEase still shut down products and so on.

So, a bunch of luxuries.

The pformation begins: the network is moving towards the direction of "popular fashion", while the Shang pin network is playing the high-end fashion concept of "positive price authorization".

In Wang Jue's eyes, the industry encountered cold current, largely because of the source of goods.

"If you don't make a first-line brand, you don't do it, but to tell you the truth, the first line brand has both risks and lack of continuity."

She said without worry.

In fact, the situation of first-line brand disappearance has existed since the birth of luxury electric business.

It is understood that more than 90% of luxury brands will not authorize any domestic electricity supplier to sell their products, and the front-line brands, such as Hermes, LV and Cartire, are quite strict in the control of downstream sales channels, and basically do not allow goods to flow out.

Wang Jue gave an example: "we bought a batch of diamond rings from Cartire, but after Cartire was informed, they offered us a bid to buy diamond rings."

Against this background, some luxury electric providers have to buy goods through "buyers".

The so-called buyer is to purchase high-grade brands overseas, and then pfer to the electricity suppliers.

Buyers also need to earn some profits.

Coupled with the various taxes and fees shipped back to China, the profit margins of the electricity providers are naturally poor.

However, the source of luxury Street comes from another channel.

Wang Jue revealed that there are often luxury auctions in the United States, but the entry thresholds of these auctions are very high, and the general entrance fee is 2 million dollars.

"One of our sources is to take large quantities of goods by auction.

This has an obvious advantage, which is to avoid the profits of middlemen, and to make profits relatively large, and to maintain the price advantage. "

Luxury Street's source of supply benefits from its behind the scenes boss.

Wang Jue introduced that the boss started his jewelry business in the early years, and had already emigrated to the United States.

For luxury electric providers, the most deadly thing is that the supply chain is not in their hands.

The confusion of the supply channel and the incompatibility of the e-commerce websites cause the luxury goods sold on the Internet to be mixed up. The authenticity and quality of the products can not be guaranteed, and the consumers' trust can not be guaranteed. This further aggravates the "discrimination" of the brands, especially the first-line brands.

Therefore, some well-known luxury electric providers have been brewing pformation, such as luxury street such as red wine and other new products, but also look for Europe or North America's two or three line brand to play "popular fashion".

However, the two or three line brands in Europe and the United States are not well-known enough, but the price is not low. It is difficult to form sales in the short term.