Conditions And Matters Needing Attention For Garment Enterprises To Realize Diversified Development

Choosing to focus on the main business or diversification is a selective problem often encountered in the course of the development of enterprises. There is no standard answer and no absolute good or bad. The key is to adapt to the needs of market competition and carry out the trend.

　　 First of all, it is suitable for the development stage of the enterprise itself. Market competition is like sailing against the current and not going forward or backward. When choosing a development mode, enterprises must follow blindly in their own development stages. No matter it is small and refined, it is big and strong, each has its own ecosystem. Enterprises with a small scale will choose to diversify their development when the foundation is unstable. They will disperse resources and face greater risks. If the foundation is strengthened, strengthening and strengthening is a problem that enterprises must think about. At this time, diversification will help to defuse and prevent risks.

　 Second, we must strengthen our competitiveness and discourse power in the industrial chain. Through diversification, the horizontal or vertical extension of the industrial chain can be achieved, forming a synergy effect, grasping the key link and becoming the "chain master". For example, Youngor Around the vertical development and extension of the industrial chain, from planting cotton, spinning and weaving, clothing production to brand terminal retail, every link can effectively control, greatly enhance the right to speak in the market competition; listing in Hongkong. clothing The major shareholder of baozi company invested in the department store industry and listed the spring department stores separately. This cross-border integration has improved the competitiveness and realized the value enhancement and the maximization of shareholders' interests. These diversified development models and cases are in line with the development path of the garment industry, and are worthy of further thinking and research.

　 Third, we must improve the efficiency of capital and the ability to resist risks and realize the upgrading of enterprise value. Yes Garment industry For example, manufacturing enterprises and brand enterprises are very different in nature. The cash flow of fashion retailing is huge, which can make full use of the efficiency of capital raising, and the diversified development of appropriate cross fields, so as to prevent the risk of rent rising. YOUNGOR, which has been mentioned before, has formed the three carriages of diversified clothing, real estate and investment. The biggest reference is that YOUNGOR has seized market opportunities, especially the opportunities for rapid development of real estate in the past ten years. Its benefits in real estate and investment are much higher than that of clothing. Of course, now, influenced by the macro environment, there is also a need to return to the main garment industry, because the future opportunities lie in "big consumption and universal fashion".

Every move of an enterprise must have its own strategic and strategic thinking. If there is a bottleneck in the development of a certain field, it is quite necessary to take advantage of the flow of capital to drive production and stimulate consumption. This is a very necessary measure. When the market changes, such as the shock of real estate and the change of financial policy, it is necessary to adjust to the market competition and adjust in time. Any behavior of an enterprise is guided by the market, and the market is the final judge.

In the current economic environment, the garment industry is in a turning point. It is necessary for enterprises to transform and upgrade, whether to choose focus or diversify.

　 First, keep a certain amount of money for the winter and do what it takes. Under the new economic situation, the strategic layout of enterprises must be adjusted accordingly. In the low development period of the industry, it is necessary to reserve energy and diversify development. Enterprises should consider and measure according to their own circumstances, and make overall plans.

　　 Second, in the long run, domestic demand dividends are still good. market Let's take the opportunity. From the perspective of development law and policy, "big consumption and universal fashion" is an important opportunity. This is an era of competition and cooperation. Mergers and acquisitions and resource integration will be the norm. Not only competition but also cooperation, we should take advantage of external forces and make the best of the future.

　　 Third, whether it is M & A or expansion, improving the ability to resist risks is the key. To focus on the main business or multiple development is to enhance the enterprise's ability to resist risks, instead of being counterproductive, and not to take risks for diversity. This is the basic law of business.

Whether the enterprise is diversified or not, the market will give the best answer. In this era, consumer demand is more and more diversified and diversified. In order to adapt to the times and innovative thinking, we should not only strengthen the capacity of entity management, but also strengthen capital operation capability, so as to grasp the main line and core, and realize the maximization of enterprise value and the interests of shareholders.