Chen Daoming Endorsement Shuhua Massage Chair Health Industry New Navigation Mark

A high-profile hand in hand with Chen Daoming, a Japanese craft massage chair, to create a five star club terminal. The Shuhua massage chair unveiled in the Chinese massage chair market has attracted all eyes of the industry. In April, the leading brand of the health industry, Shu Hua, attacked again. The theme was called "win in innovation" - Shuhua massage chair and Chen Daoming's press conference and investment conference, gathering the terminal elite and opening the layout plan of the Chinese market.

Shuhua President Zhang Weijian and spokesperson Chen Daoming are seated at the rostrum.

"2011 is Shuhua massage chair strong entry into China. Massage chair In the first year of the market, we will bring together the best operation teams in China to co-ordinate all the strength and utilize nearly 1000 terminal networks to quickly achieve product lines and seize market share. The national investment promotion conference is a swearing in ceremony of the terminal system of Shuhua massage chair. It is also the assembly number for the first hit in the industry. So Mizuharu, vice president of Shu Hua (China) Co., Ltd., general manager of marketing center, said.

Huge demand for rigid massage chair market continues bull market

Although the Chinese massage chair market has less than 10 years of development history, the development in less than 10 years is showing explosive growth. From 2001 to 2010, the annual compound annual growth rate of China's massage chair market was 40%. Compared to the traditional sports goods industry with a slowing growth rate and an average annual growth rate of only 15%~20%, the Chinese massage chair market can be described as "Qian Jing Guang".

"A massage chair export enterprise in Fujian for one year. Sale The amount is close to 10 billion, which is almost the total amount of domestic industry at present. This means that the domestic massage chair market still has a lot of space. As soon as we enter the market, we will seize a more advantageous position. Shuhua brand official said Shu Hua attached great importance to the market of massage chair and regarded it as the next product growth point of the treadmill.

The reason for Shu Hua's optimism comes from the huge consumption demand of health products in China. It is understood that in the consumer group between 35-55 years old, due to the long time intensity and high workload, there are hundreds of millions of sub healthy people. These people are the main consumers of massage chairs, and the demand for massage health care products is exuberant.

It can be imagined that along with the trend of population aging and the surge of urban sub-health groups, and China Middle and high end With the promotion of group purchasing power, the electric massage chair will become a necessity for more and more urban people. The whole massage chair market will also usher in decades of rapid growth. {page_break}

Subversive innovation Shuhua leads massage chair Market Trend

The other aspect of the Chinese massage chair market is that the industry concentration is poor, there is no strong brand, and it is still in the reality of massive homogeneous competition. And the massage chair of Shu Hua has been born. It will break the current melee situation in the Chinese massage chair market.

In the industry view, the overall advantages of Shuhua massage chair are very obvious, and the brand image is more powerful. Chen Daoming, the image spokesperson of Shuhua massage chair, has always been regarded as the representative of the Chinese elite. The brand of endorsement has been trusted by consumers and has made countless myths. Shuhua massage chair subversive Eastern living concept of healthy living, in the limited space at home, in a more healthy way to win the spiritual stretch and return, it is easy to be recognized by the middle and high-end groups.

The product innovation of Shuhua massage chair technology brings strong impact to the industry. It is understood that Shu Hua massage chair adopts the global innovative touch 3D massage technology, massage along the natural curve of human body, with precise location and vivid technique. At the same time, the new design of the intelligent three dimensional space capsule massage system is in line with the principle of correct oblique position to reduce the gravity pressure of the spine. In addition, the zero gravity posture can also relax the vertebrae, while relaxing the tight muscles, and promoting the blood circulation of the human body.

And once again leading the industry's terminal mode is to let Shuhua massage chair firmly occupy the commanding heights of the industry. Shu Hua massage chair not only opens up flagship stores, specialty stores, shops and other forms in the terminal channel, but also recently put forward a new concept of five-star experiential terminals in terminal form. With the help of the Oriental style elegant environment of five star terminals, more people will experience the massage exercise. This new mode of sales driven by experience, combined with the layout of 1000 stores before Shuhua, becomes the industry's first necessity.

International team opens a new round of national layout

The health industry is being valued by people from top to bottom. A few days ago, Liu Yandong, member of the Political Bureau of the CPC Central Committee and state councilor, emphasized in the 2011-2015 - year teleconference of the national fitness program: in the next five years, the government will firmly grasp the effectiveness of the national fitness program. At present, China's massage chair health care industry has no shortage of factories and commodities, but what is missing is a genuine national brand.

As early as last year, Shu Hua began the trial production and terminal sales of massage chair series, and planned an international team to operate the whole massage chair project. Shuhua massage chair absorbs Japanese research and development team on the production, recruits marketing elite on the terminal, and realizes the vision of building Chinese national brand in China massage healthcare industry with a strong operation team.

As for the reasons for introducing the Japanese team, the head of the massage chair of Shuhua said that Japan is a country with a relatively high degree of aging. At the same time, compared with the products in other regions, the massage chairs made in Japan are more exquisite and delicate, taking into account the needs of the elderly, which is very consistent with China's future fitness needs. Therefore, we invite Japanese authoritative designer team to introduce Japan's high-end technology and integrate the current fashion culture and strength to create a healthy life of Shuhua.

In the terminal development, Shuhua massage chair group has also organized a strong marketing team. A lot of marketing elites are spanferred from Shuhua's treadmill terminal network. These people are fighting south and North, and the market share is the first in many regional markets. The 2011 China massage chair national investment conference will gather the most powerful dealers in the country, and quickly layout the national marketing outlets.

According to the analysis of the industry, the market prospect of the massage chair has been clear. Shuhua massage chair has achieved the first round of brand, product and terminal. The investment conference is more like a general mobilization, indicating that Shuhua will launch a new round of channel offensive and make full efforts to occupy the throne of the industry.