Cecilia Cheung Endorsed Baby Schwartz'S Investment Brand

The reporter just learned from the China's franchise investment boom survey released in March 20th by the China Chain Store Association. It was learned that the infant products industry was first pushed by experts to become one of the most potential and investment value industries in China in the future. The baby products market has undoubtedly become the focus and topic of investors' greatest concern.

This is precisely the development trend of the world famous brand of baby care.

Accompanied by China's 80 and 90's new generation mothers.

The endless money scene has also made many international baby care brand giants speed up the pace of the layout of the Chinese market.

Some international brands, such as baby Schloss, are rapidly distributing the Chinese market to seize the high-end brand market and strive to become the leader of the baby care products market.

It can be seen that China's baby care products market is about to launch a new round of brand competition.

"Baby care products market in China is ushering in an unprecedented opportunity, and baby Schwartz will integrate both inside and outside the country.

Cecilia Cheung deducts good mother, baby Shu Bao creates good quality.

According to the survey, most of the high-end consumer care products are concentrated in the 25~35 year old high-income group. These young and fashionable moms pay special attention to the brand and quality of their products. They prefer to choose some products of high quality and high price. At the same time, they rely more on the brands chosen by international celebrities and personal babies, which will make them feel more comfortable.

There are two baby superstars like Cecilia Cheung, especially the youngest son Quintus who has just been born for a few months. The experience of baby raising can be said to be very rich and reliable.

For the selection of diapers, Cecilia Cheung shared: "choose diapers, you need to see the 4C standard of baby Shu Bao - cotton soft 0 stimulation, super flow 1 breathable, waterproof 2 heavy walls, 3 surround more intimate, baby PP is dry and crisp all day long, making mothers worry less, mothers and babies sleep the same sweet at night."

Based on the insight into the market, baby Shu Bao joined the giant Cecilia Cheung as spokesperson, shaping the high-end brand image and enhancing the influence of the new generation of mothers.

Cecilia Cheung, head of the brand, believes that every fashion endorsement will be welcomed by fashion young people.

As a public focal point, whether she is a career or a family, Cecilia Cheung can manage well and become a typical representative of China's new generation of mothers. She believes that Cecilia Cheung is fully capable of interpreting the baby's concept of healthy baby care.

Interpretation of the new era mother image, baby Shu Bao brand advertising landing on the whole

As the first baby care product after the comeback, after the successful signing of Cecilia Cheung and baby Shu Bao, he completed the film and TV shooting of the baby Shu Bao brand advertising film in Hongkong in February 2011, and the production is coming to an end.

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According to the introduction, Bai Zhi was very devoted to filming, always playing with sweet smiles and lovely babies. Pose arranged very well with the director's arrangement so that the photographers could take all the pictures with satisfaction. At the same time, her starry older son Lucas also went to the scene to cheer on her mother. Cecilia Cheung's agent told reporters that this is the most moving, emotional and moving advertising film that Cecilia Cheung has ever made.

"At present, the advertising film is making the final retouching in Hongkong, and it is expected to land in the mainstream media in the middle of April. It is very worthy of your attention and expectation!" Mr. Ceng Guodong, general manager of the baby Shu Bao company, revealed to reporters.

360 degree integrated communication to boost the new development of baby Shu Bao brand

Around Cecilia Cheung's super influence, baby Shu Bao launched the 360 degree brand integrated communication program this year.

According to reports, baby Shu Bao not only put a lot of advertisements on TV, but also launched a brand publicity on a large number of weight media such as domestic portals, newspapers and magazines.

At the same time, in view of the movie blockbusters starring by Cecilia Cheung, baby Shu Bao also considered embedding ads in the form of patch advertisements, so that more young mothers could feel the unique brand charm of baby Schloss, and let more Chinese babies share the value of "baby love".

According to the analysis of professionals, 2011 will be a year of branding for baby care products. With the help of spokesperson Cecilia Cheung and the three-dimensional offensive of integrated communications, baby Schloss will continue to promote the development of the brand of baby Shu Bao to a new height and create the most valuable brand in China in 2011.

"The rapid growth of China's baby care products industry has been unanimously recognized by the industry. We will build a new leading brand in the industry with a first-class quality and professional marketing team. At the same time, we also welcome the aspiring people who love the baby care products business to work together with us to tap this 100 billion potential treasure!" Yan Peikun, chairman of the baby Shu Bao, said with confidence.