From Low Price Competition To Complementary Advantages, Joint Promotion Into New Mode Of Electric Business Showcase

Is China electricity at present?

A few days ago, the largest shopping search network in China, combined with dozens of domestic high-quality B2C enterprises jointly launched the "pick up" cross site promotion mode to let consumers shine, the original e-commerce enterprises in addition to low-priced vicious competition, but also through.

"The effect of this activity is very good. It brings tens of thousands of user visits per day, and also greatly improves our brand exposure."

Gong Kang, the largest online shopping market in China, said, "cross site joint promotion is a brand new mode, whether it's a trial or a trial, but this kind of activity is conducive to bringing new shopping experience to consumers."

Asayuki, director of the operation of Yi Tao network, said, "the first activity of the cross platform cooperation mode in the industry is to gather benefits. This activity attracts tens of millions of users every day, and a lot of single products have been sold off during the activities."

She disclosed that there are two differences in the joint promotion: the first is to pay attention to the performance price ratio of the active products, and the average price of the participating products is more than 200 yuan; the two is that the participating businesses have opened up the "one account" service, and the users can achieve one-stop shopping.

It is worth noting that through activities, a lot of deep online shopping users from Taobao and Alipay have been spending the first time on the website through an Internet platform.

This result also accords with the original intention of the activity, allowing users to have more choices in shopping decisions and create a one-stop shopping experience for users.

Light snow said, "we hope to promote the positive cooperation between the electricity suppliers, so that everyone can complement each other, display their respective characteristics, and provide consumers with different characteristics of goods and services."

Therefore, the businessmen participating in a joint promotion campaign are different types of businesses. Mothers and children have red children, clothing has fans, digital appliances have new eggs, department stores have 1 shops, footwear famous shoe stores, etc.

"At present, users' online shopping habits are changing, it is very difficult to have a platform to really bind users, so we also hope to cooperate with other electronic business platforms as far as possible."

Zhang Gengbin, a network, bluntly said, "the current investment environment does not allow the electricity supplier to burn money again. Instead of spending money on advertising, it is better to give up the cost to consumers.

We are now strengthening cooperation among our peers and helping each other through resource swaps and Internet coupons.

In fact, at present, more and more "single players" are facing a dilemma. Investors' pocket tightening and the rising cost of marketing have left businesses in a dilemma.

A few days ago, a website mall announced the adjustment of the freight standard. The order of less than 39 yuan was charged 5 yuan freight. It was considered that this is an important measure for Jingdong to reduce operating costs.

The founder of a website, Bi Sheng Yue, pointed out last week that the electricity supplier industry is a "hoax". He likened that the current electricity supplier industry is "diving together to the neck and sinking to the bottom, when an investor comes to invest some money to float up, and continues to sink. The second round of investment is padded up, and when the investment is not directly killed."

In contrast with the "winter" argument of the electricity supplier, the Boston advisory report predicts that the volume of Internet retail pactions in China will grow by 33% annually from 2011 to 2015, and will exceed 2 trillion yuan in 2015, surpassing the United States as the largest e-commerce market in the world.

"In fact, China's online consumer market is still growing at a high speed, but at present, excessive competition among some enterprises has given consumers the habit of" no price without shopping ", which has caused many enterprises to suffer from" low price promotion syndrome ".

The advantages of the joint promotion mode of e-commerce enterprises are obvious: first, the cost reduction caused by scale effect or aggregation effect, the two is the competition and cooperation relationship, which reduces the internal friction and vicious competition among enterprises. Three, through such activities, the incremental market is further excavated.

CNNIC analyst Wu Dan said, "for the current external environment is not optimistic, this model can help business enterprises to spend the winter."

"We believe that mutual cooperation between businesses will bring better shopping experience to users than vicious competition." Asayuki, director of the operation of Yi Tao network, said: "in the future, the company will continue to open such joint promotions, and invite more businesses to join in this mode, giving users more choices, and bringing new drainage channels to businesses."