Explore Leather Furniture Market &Nbsp; Understand The Hidden Rules Of Leather Industry.

Lift leather sofa, most consumers will think of the sporadic mind. coat Fragrance and softness Comfortable Strong and wearable. luxury Picture of natural leather sofa. However, in the market, the sofa with "leather vest" has many kinds of faces: high quality cowhide, natural leather, artificial leather, half leather and half leather. For the ordinary people, the leather sofa, which is nearly 10000 yuan, is considered to be the "big piece" in furniture. So many kinds of people say that the ordinary people can not afford to buy it comfortably.

Confusing the concept with false truth

In the furniture market of a provincial capital, the salesperson learned that the reporter wanted to buy a leather sofa. First he asked, "what price do you want?" the reporter said that he wanted to be less than 5000 yuan. The salesperson then led the reporter to a dark red sofa, telling reporters that the sofa price was 5888 yuan. Recently, the mall had a super bachelor's day discount, and 4811 yuan could pick up the goods and gifts. The journalist looked at the surface of the sofa carefully, and there was indeed a pore similar to the animal. The surface of the sofa was rubbed by hand. It felt very soft. When it pressed, it felt that the leather was not strong enough, so the salesperson asked, "is the sofa real leather?" the salesperson hesitated and said, "this sofa is leather, but not animal skin, it is imitation leather." "I want to buy a leather sofa. How can you introduce me to the imitation leather?" the salesperson replied calmly: "the animal skin and imitation leather in the market are called leather sofas. What you want is leather sofa, but no animal skin sofa." As a result, it seems that the reporter ignored.

Insiders said that due to the improvement of production technology, the past artificial leather has been upgraded and referred to as imitation leather. Because of the use of synthetic leather made of polyurethane, the appearance of leather products is very close to that of leather products, and even to the extent of "chaos". In particular, high imitation products can not only imitate imitation leather like leather according to the appearance, feel and luster of all kinds of leather, but also produce artificial leather with pores with microporous film technology. If you do not look at the back substrate of leather, it is hard for ordinary consumers without experience to infer whether it is genuine leather or imitation leather. Generally speaking, imitation leather is made of chemical raw material applied to cloth. It is impossible to compare the imitation leather from the real leather from the point of wear resistance and aging resistance. Salesmen often use the weakness of consumers' professional knowledge to deliberately confuse the concept of leather in marketing. When Invoicing, it is intended to copy leather into leather and deceive consumers. Even if consumers complain to management departments after purchase, they can also use vague concepts to avoid punishment.

Unknown low quality and high price

A furniture dealer from Shaanxi told reporters that there were many ways to make leather sofas made from animal skins. At present, the sofa leather can be made of cow hide, pig skin, sheepskin, horse skin and donkey skin. Pig skin is coarser, pores are thick and obvious, leather products feel stiff, consumers have a little leather knowledge to be able to distinguish; sheepskin is light and soft, but the strength is not as good as cowhide, and because of the smaller skin, processing fabrics often need stitching and beautiful appearance; the skin pattern of horse skin and donkey skin is similar to that of cowhide, but the surface is loose, after making sofa, the time is long, the surface cortex is easy to peel off, and the wear resistance is poor. But the cow skin can also be divided into yellow cattle skin, green cattle skin, buffalo skin and calf skin. The price is very different. Such a complex classification, consumers learn a little bit of common sense or on the Internet "do homework" learned some knowledge is not enough. The sellers who know the root of the matter can deliberately deceive the consumers, and earn hundreds or even thousands of Yuan's difference as long as they deliberately raise the quality of the leather or confuse them.

Ms. Zhang encountered a very typical problem. She bought a set of cowhide sofa for more than a year, and found that the surface of the sofa began to fade in large areas, and there were many cracks. Find a businessman, the other party is righteous: "absolutely using cowhide, do not believe it can be sent to detect, fake one compensate ten." So the sofa was sent to the professional department. When she saw the result of identification, Ms. Zhang was dumb: this sofa is really made of cowhide, but it is only the so-called "film spanfer cowhide" with poor quality. Experts explained that the "spanfer of cattle skin" is a technology known as "cowhide patch spanfer film" technology, the industry called it "two layers of leather", "head skin" processing, good handle, breathable, the cost of a sofa material costs more than 3000 yuan; "two skin" is cut off after the section, the surface after polishing or hot pressing, the quality is relatively inferior, the cost of each sofa material costs about 1350 yuan. The problem is that in the existing industry regulations, there is no specific provision for the grade of the surface quality of leather furniture, nor is there any mandatory requirement for marking the material grade. It is precisely because of such a "blind spot" that some unscrupulous businesses can be exploited. Some samples are made from the first layer of leather, but when they arrive at home, they are replaced by "two layers of leather". {page_break}

Artificial nature of standard deletion

Even more difficult for consumers to accept is that there are still many hidden rules in the sofa Market. The most common thing is: "human contact part is real leather", it is called leather sofa. Because the price of leather is very high, the leather sofa at the price of 5000 to 10000 yuan in the market is mostly made of half leather and half imitation technology, but the seller introduces the product according to the rules of the trade. What parts of the consumer are concerned about the "human contact part"? There is no uniform standard in the industry. Salesmen often induce consumers according to their standards. During the interview, they asked what parts of the sofa belonged to the "human contact part". Some manufacturers said that a layer of leather lining the sofa cushion did not belong to the "human contact part", but not the dermis, and other parts were used. Some salesmen introduced that the cushion, backrest, and hand holding belonged to the "human contact part", which was genuine leather and the rest were not; while some manufacturers made the leather sofa made of fancy splicing, which piece was genuine leather, which piece was imitation leather, and even the salesperson himself did not know clearly; and some sellers only told the consumers that the dermis rate was much less. Most consumers think that since businesses claim to be leather sofas, they must be genuine and should not be classified as "contact parts" or other parts.

Zhu Changling, vice president of the China Furniture Association, pointed out that the "human contact part" refers to which part of the country has a standard. The leather sofa presently referred to in the market is mainly two kinds of leather sofa and the main part leather sofa (half leather sofa). Soft furniture sofa for sofa materials are specified, the national light industry standard (QB/T1952.1 - 99) stipulates that all leather sofa except the sofa seat bottom, the appearance of all the use of natural animal leather covered sofa; the main parts of leather sofa refers to the sofa seat, back, the back of the back, the back of the upper surface and the armrest inside and handrails along the surface are used natural animal leather wrapped sofa. He also talked about the fact that because the cost of the whole leather sofa is very high and the actual use is not significant, unless the sofa is specially required for full leather, the vast majority of leather sofa sold in the market is the main part of leather sofa. Although there are some differences between the imitation leather and the genuine leather, and the manufacturers can't distinguish them directly, consumers can only rely on the introduction of the businessmen to distinguish the leather sofa and the main parts of leather sofa.

After-sale lack of maintenance doubt

Reporters also learned from the consumer association that in recent years, more complaints were received on the leather sofa surface cracking and bubbling.

The leather is easy to crack because of the loss of the original oil and fat, the erosion of chemical raw materials and the change of the environment after entering the family. How to maintain leather sofa is very learned.

Reporters learned in the interview that such a case: a city hall last year bought several sets of leather sofa, less than a year later, found that sofa cushion, back small cracks, and found businesses. However, the seller gave the responsibility to the guild party on the ground that the purchaser did not comply with the instructions promptly. In the interview, reporters saw that some businesses would sell consumers a leather maintenance manual when they sell leather sofa, or some just a small card. After reading the instructions, the reporter found that there was not only a uniform format, but also a confused content. Most of them simply introduced "clean the sofa surface in time", "leather sofa needs one to two maintenance every year", "clean the sofa first and then spray some protective wax". However, reporters have noticed that almost every instruction manual can not be denied that "the improper use of cleaning tools causes skin damage, the responsibility is borne by the user", "because the improper maintenance causes the sofa to peel and crack, the responsibility is borne by the user", "please check the sofa quality, once sold is not responsible", and so on, it appears that the manual is more like a disclaimer.

Does the manufacturer or seller provide the maintenance service when consumers buy the leather sofa? A well-known brand sofa operator says that it provides free maintenance service once a year or three years, but it needs to make an appointment in advance, and a certain amount of material cost is required for maintenance. Most manufacturers say they do not have door-to-door maintenance. When they sell sofa, they will give sofa protective wax to customers. Customers can clean up according to their needs. If customers need to go to the door, they can provide services in this respect, but they will charge a certain amount of fees according to the sofa pollution and the use of clean maintenance materials. A salesperson told reporters, in fact, they (manufacturers) also do not have special maintenance personnel, if the customer calls for door-to-door maintenance, the manufacturers will temporarily find workers to cope with, that is, rub and wipe the wax, and their own maintenance methods, the effect is almost the same, there is no need to spend the wrong money.

If the dermis sofa is damaged, is there any repair service? The reporter's consulting firm replied without exception: "No." A seller explained, "repairing and breaking requires professional tools to return the sofa to the factory. Most of the producers are in the field. In this case, they need a lot of money. Who will bear the cost? " {page_break}

Be careful when signing contracts.

In fact, the furniture instructions used by the state have already been stipulated, and the furniture must be provided with instructions for use in the market. The instructions should contain the contents of furniture raw materials, specifications and sizes. The nineteenth article of the law on the protection of consumers' rights and interests also clearly points out that operators should provide consumers with real information about goods or services, and do not make misleading false propaganda. The operator shall give a real and definite answer to the inquiry made by the consumer regarding the quality and the method of use of the commodities or services he provides. The staff of the association stressed that consumers should learn to protect their rights and interests. One is to ask for materials. From the current consumer complaints case, most consumers buy large products, especially furniture like this before, do not ask vendors for instructions, product material introduction habits, found that goods are not on board, lack of strong evidence of complaints, it is difficult to recover justice, so ask for material description is the key evidence of safeguarding rights; secondly, consumers should buy businesses when large contracts. When buying leather sofa, the consumer can ask the seller to write the cowhide part into the contract. If a retailer stall on the grounds of "no promise beyond the scope of a formal contract", consumers can draw a sofa plan to mark the specific location as a supplementary agreement. With this contract, if the sofa is found to be covered with leather, it can guarantee its legitimate rights and interests according to the relevant provisions of the contract law; three, pay attention to the name of the commodity when writing the invoice. When a real leather sofa is bought, what is the promise of the seller? It must be clearly stated that it is not necessary to write leather softly, and stop illegal traders from loopholes.

Reporters interviewed learned that many countries and local regulations promulgated in the 90s of last century, from the provisions to penalties have been far from meeting the changing market. Appealed to the relevant departments of the state and local authorities, on the basis of the existing laws and regulations, to adapt to the current situation of the market economy, to revise or promulgate detailed rules for the old regulations against the fraudulent techniques of illegal businessmen, and to strengthen market supervision so as to make the consumption of customers clear and clear.