Strive To Catch Up With The Pace Of Fashion, Home Textile Industry "Gift" Trend Is Increasingly Obvious.

At present, domestic textile consumption accounts for only textiles.

However, with the continuous improvement of urbanization rate (China's urbanization rate has increased by one percentage point, it will add about 15 million urban population). Experts expect that home textiles will surpass clothing as the largest textile market.

Trying to catch up with fashion

Home textiles include a wide range of products, such as bedding, towels, quilts, curtains and cloth art.

It combined with clothing textiles and industrial textiles to form a pattern of three parts of textiles.

With the development of life, bedding and so on are no longer regarded as "durable goods". Its design has also changed from simple sleep needs to the pursuit of health and environmental protection, consistent with the overall home decoration style.

Many fashion designers have switched to "home textile design", and a large number of international fashion brands are also moving to the home textile market. China's home textile industry is trying hard to catch up with the fashion industry.

"Nowadays, bedding is becoming more and more fashionable whether it is design, color, or style, as well as the use of material and classical elements. Many designers try to advocate the fashion design of home textiles in order to subvert pure functional product design."

Experts point out.

The expert also believes that the market volume of home textile products such as bedding is expected to exceed that of clothing and become the largest textile consumption area.

It is the largest market in the world.

Looking at the world, the market share of the world's home textiles has reached about hundreds of billions of dollars.

Among them, the United States and Europe are the largest home textiles market, consuming more than 40% of global household textiles.

Followed by Japan, Australia and New Zealand.

In these countries, the consumption of household textiles has already been "three parts of the world" with textiles, textiles and industrial textiles. Among them, the proportion of household textiles in the United States and Japan is even higher than 40%, which exceeds clothing as the largest consumer market, and consumption in Britain, France and other countries is also stable.

Between 35-38%.

However, on the other hand, as the market matures, the consumption of home textiles, such as the US, Europe and Japan, has reached a relatively saturated state. The growth potential of demand is limited, and the growth rate has slowed down.

China, Southeast Asia and other emerging markets will become an important area for the growth of home textiles in the future.

In the context of the abolition of the quota system, with the continuous upgrading of manufacturing costs, home textile enterprises continue to pfer to developing countries with cost comparative advantages.

In the United States, Europe and other countries, middle and low end home textiles have been continuously impacted by developing countries and are in a state of atrophy.

China, India and Pakistan are winning the market with cost advantage.

However, in the field of high-end products, the United States and Europe, with their significant advantages in product R & D, design and innovation, have achieved high profits through the implementation of brand strategy, focusing on pre design, development and late promotion and sales, giving full play to their advantages in capital, technology and information, leading the high-end market of high-tech household textiles and luxury knitwear in the world.

The "gift" trend is obvious.

Compared with such products as cigarettes, alcohol and digital products, the "gift" of home textiles is much more late.

However, the speed of development is quite fast.

Nowadays, home textile gifts have been widely used in various business activities as gifts and promotions.

Shopping malls, business meetings, employee benefits often send some exquisite bedding sets, silk quilts, etc., so that the recipient feels very considerate.

It should not be overlooked that home textile products, as "household soft decoration" products, are bound together with furniture, household goods, building materials, real estate and so on.

A large number of home stores began selling home textile products, forming a situation of buying furniture, delivering bed products, cooperating with beds and cooperating with each other.

"At present, sales of home textile gifts have accounted for 20%-30% of the sales of gift companies."

According to a survey report of the National Federation of industry and Commerce gifts society in 2010, the total sales volume of the gift market has reached 890 billion by the end of 2009, of which 28% of textiles are sold.

Experts predict that in the next 10 years, the annual growth rate of home textile consumption market will not be less than 20%.

It can be predicted that the trend of home textile gifts will become more apparent.

Network is not the main channel

Many people talk about emerging market channels, the first reaction is the network.

In fact, in the past few years, although many home textile enterprises have launched their own e-commerce network brands or designed specialized e-business departments to build network channels (for example, both Luo Lai and fuanna have their own network product brands), more home textile enterprises only use e-commerce as a supplement to stores and shopping malls.

The industry is also offering brands such as "fan Kai Cheng", which are the main channel of the Internet.

"Home textile products have more potential to sell online than clothing."

Experts believe that, first of all, the size of clothing requirements are very strict, but for home textiles products, because basically are standardized specifications, even if the size is slightly different, it will not appear to be unable to use.

Secondly, the most important thing of clothing consumption is "try on experience". After all, good-looking does not mean that it is appropriate to wear. However, the experience of home textile consumption mainly comes from the overall layout of the store or counters and the feel of the product.

Thirdly, from the way of display, compared with the real clothing store "only Chen Li has sales", the home textile terminal is subject to the business area and the sample quantity, and many products can be selected by the album (or network display) for consumers.

The industry believes that the future home textile market will show a diversified development, marketing channels will not be a single big, who can grasp the characteristics of a certain channel, who can gain advantage in this channel.