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How To Maintain Lasting Relationships With Key Accounts

The sale of key accounts is a classic topic in channel management. How to maintain and develop the relationship with key accounts? To put it simply, the manufacturer's key account manager must do one thing well: spend 80% of his time and energy to study how to meet the needs of the 20% major customers. This method of meeting customer needs should be unique and should be difficult to be imitated and surpassed by his competitors.