The Humen Government Has Introduced A Series Of Emergency Measures To Seek Breakthroughs In Pformation And Development.

Known as "China" at home and abroad

Humen's garment industry also failed to survive the cold winter in 2012.

Faced with the European debt crisis, weak domestic demand, declining orders and rising costs, Humen garment enterprises are struggling to survive in many difficulties. Humen's clothing industry is also struggling to break through the bottleneck.

Statistics show that in 2011

The total GDP reached 34 billion 738 million yuan, and it replaces the first comprehensive economic development power of Guangdong town area.

In 2012, the clothing industry crisis in Humen highlighted: more than 2000 large and small garment enterprises under the labor-intensive lump economy are under the pressure of survival.

According to a person familiar with the matter, 2012, the total export orders in Humen have dropped by about 30%, and the difficulties faced by Humen's clothing industry are not limited to this. The speed of the development of the industry has also slowed down significantly.

For the current situation of Humen's clothing industry, Humen town government has introduced a series of emergency measures to seek breakthroughs in pformation and development.

Tan Zhiqiang, director of the economic and Trade Office of Humen town government, believes that the complete industrial chain owned by Humen clothing industry is to ensure the completion of Humen's clothing industry.

Endogenetic forces.

Tan Zhiqiang told reporters that at present, apart from 2000 garment production enterprises and 18 large-scale professional clothing trading markets, Humen also owns Garment Machinery City, raw materials processing and consulting training and other supporting enterprises, and has formed an industrial structure network from talent, equipment, design, production, sales, supporting and integration services.

The pformation and upgrading of industrial clusters is a long road.

Statistics show that at present, there are 1 famous brands in Humen's clothing industry, and 20 famous brands in Guangdong, while the more than 2000 clothing enterprises in Humen have registered more than 5000 brands in the business sector.

Some people say that Humen, the earliest famous clothing city in China, does not have many first-line clothing brands compared with the rising Fujian, Jiangsu and other places.

There are even some people who believe that Humen's clothing industry has been caught in a cycle. When the economic situation is better, there is no pressure for survival and pformation and upgrading. When the economic situation is bad, the market prospect is uncertain, and it is more difficult for enterprises to upgrade and pform.

Tan Zhiqiang pointed out: "the cost of building a brand is huge and takes time and courage.

Indeed, there are still some small and medium enterprises in Humen that are unable to build their own brands.

The brand of "big Humen" has given people the impression of large wholesale and large circulation.

In the early years, many enterprises did wholesale work in the shops every day, and they did a lot of money in the shops from early to late.

Production has always been an advantage of Humen's clothing industry.

However, with the gradual development of the regional economy, the land resources have been exhausted, the land is becoming less and less, the rental of the factory buildings is getting higher and higher, and the cost of labor has also been rising.

In the wholesale market, the price of bunk is even higher. Humen's rich people's 10 square meter shop is 100 thousand yuan a month.

Nevertheless, the consciousness of fast earning is still under the brand of "big Humen".

"The pformation and upgrading of the garment industry is not a hair trigger. It is an ongoing process."

Tan Zhiqiang said that from the beginning of the first Humen trade fair, the government consciously guided clothing enterprises to attach importance to brand.

The important point of hosting the Humen International Fashion Fair is to use this platform to cultivate brand names.

In 2002, Humen formally introduced the development of local women's wear brand into the government's work report, and made a final decision -- millions of awards to award state-level brand enterprises.

"In the early days of Humen's clothing development, the town government's guidance and support efforts were very large, and many works were very specific.

However, with the deepening of political reform, the government's intervention is becoming less and less. Moreover, it focuses on building public service platforms and giving full play to the role of intermediary organizations such as trade associations.

In line with the planning of Humen's industrial upgrading, the town government will focus on building key public service platforms including clothing fair, creative industrial park and e-commerce platform.

Tan Zhiqiang pointed out that the sense of crisis has made Humen costumes reinterpret the concept of "big Humen" brand. While carefully interpreting the pformation and upgrading of industrial clusters, it is trying to pform the advantages of cluster into a brand advantage that is even more advanced.

Concentrating on creating an international standard for exhibition economy

So far, there is no professional exhibition hall in Humen. At present, it has successfully operated the 16 Humen International Fashion Fair.

The development track of the exhibition economy, known as the "Humen model", vividly represents the evolution of Humen's advantages from cluster to brand.

Tan Zhiqiang said that the main venue of the seventeenth China (Humen) International Fashion Fair is still located in the Yellow River fashion city, Humen. The clothing trade fair is no longer a simple order meeting. Humen clothing brand shows fashion and sells popular.

The Humen trade fair, which has already shown its "international standard", has been locked in a high-profile industry exchange event with many years of experience and innovative ideas.

The main exhibition hall of the seventeenth China (Humen) International Fashion Fair, which is scheduled to open in Humen on the evening of November 17, 2012, has a total area of 23 thousand square meters, with 816 booths.

Despite the slowdown in foreign trade and the sluggish domestic demand, the booth of the Humen fair is still very popular.

Exhibitors said that the more serious the situation is, the more important they are to enhance the brand image with the influence of trade fair. For this reason, the total number of special exhibition booths is over 87%, accounting for the total number of booths.

According to the reporter's understanding, the exhibition will be held on November 18th -21, and will focus on the theme of "convergence and leaping", bringing together fashion, fashion, capital and wisdom; and leap over time, space, thinking and stereotype.

Humen is trying to find industrial pformation and upgrading. Everything is changing.

Tan Zhiqiang introduced: "Humen Clothing Fair, after so many years, we are also exploring the pformation of the pattern.

The docking between fabric enterprises and garment enterprises, international cooperation, inter enterprise exchanges and trade fairs will play a catalytic role in making enterprises identify their brands while finding business opportunities, which is what we must strive to create.

Speaking of the changes in the trade fair this year, Tan Zhiqiang believes that as one of the public platforms built by the government, the fair has begun to play a new role.

In the face of many bottlenecks in development, the Humen town government has joined the China Textile Information Center, and has invited the 50 major garment industry clusters in the country to converge on the Humen trade fair, exploring the topic of the best focus of the industry and seeking the way to break through the pformation and upgrading of the garment industry cluster.

In addition, the current trade fair has taken a solid step in the upstream and downstream industry chain cooperation.

It is reported that the town of Foshan, Nanhai District, a famous textile town in China, will lead more than 30 fabric enterprises in Humen to explore the road of innovation for the upstream and downstream docking of the Humen garment industry chain. There are also more than 20 Chinese fashion fabric label companies joining the Xiqiao fabric force.

Tan Zhiqiang believes that industrial cluster is an important support for China's garment industry. For a long time, 70% of China's clothing production and sales comes from the apparel industry cluster.

With the enhancement of China's garment industry cluster effect, the pformation and upgrading of industrial clusters is very important.

Nowadays, not only Humen, every place is talking about the problem of industrial upgrading, but clothing is the starting point of Humen's industrial upgrading.

To promote industrial upgrading is to serve the government well.

The government is the driving force behind the pformation of industries, that is, to provide public platforms and provide various types of public services.

"Industrial clusters must be pformed and upgraded. First of all, the government should have a clear understanding of the trend of industrial development and grasp the pulse of development."

Yin Jinghui, Secretary of the Humen Town Committee recently proposed that Humen should strive to build a nationwide industrial cluster with a production value exceeding 50 billion yuan for the clothing and apparel industry, and establish and improve the six major public service platforms, such as R & D design, quality inspection, personnel training, information consultation, exhibition logistics and financing services.