International Shoe Brands Want To Enter The Chinese Market

Beijing International

The third exhibition of Top Shoes&Fashion Accessories Beijing was held at the Beijing National Convention Center. Exhibitors and new designers from Italy, Brazil, Taiwan, Hongkong and Mainland China and other countries exhibited the latest product series.

The exhibition area is two times the first two sessions, reaching 13000 square meters.

At the same time, the exhibition expands the categories of exhibits, absorbs more high-end fashion accessories and exhibits, and improves the product mix of fashion accessories products under the premise of maintaining the brand exhibition level.

SWAROVSKI has exhibited for the first time in this exhibition, with its unique "customized theme area", "fashion sports and leisure theme area", and the salon forum event attended by authoritative guests, professionals and designers.

The exhibition organizers stressed that this is not an exhibition for overseas brands to find Chinese foundry enterprises. This exhibition is mainly aimed at introducing high-quality brands with excellent shoe making traditional countries in Brazil and Italy to China and finding good partners in China.

The organizers designated the first day of the exhibition as "Brazil day".

The more than 10 Brazil brands, such as St e phanieClassic, St e Phanie Hit, Rio Couture, Amazonas Sandals, RADAMES, KONTATTO, and so on, have been successful in the international market.

The second day will be "Italy day".

Represents the latest fashion and highest quality "Italy" in the world leather industry.

The trend trend release is set up in the exhibition area to show the latest fashion trends, popular materials, colors and patterns.

In the Italy leather goods, fashion accessories and footwear industry, the prestigious Abruzzo district government and ModaInn Fashion Association organized more than 10 Italy brands to exhibit the latest series. Their products are well made and fashionable in design, and are favored by consumers in the international market.

The most important industry association in Taiwan, Taiwan footwear industry association and Taiwan glove industry association, attended three consecutive sessions with its backbone members.

The relevant trade associations across the Straits have formulated specific plans to assist Taiwanese brands to promote domestic sales. Exhibitors hope to establish mutually beneficial and cooperative relations with the mainland's retail and trading enterprises during the exhibition.

In addition, Chengdu's premium brand is also unveiled for the first time to show the pride of Chinese women's shoes brand for professional buyers.

Domestic brands from Guangzhou and Zhejiang are also competing.

Director of Italy ModaInn Fashion Association

In an interview, the ModaInn Fashion Association now has more than 90 members, including more than 90 enterprises, universities and research centers.

The goal of ModaInn has always been the goal of internationalization. The products of ModaInn member manufacturers include leather products. Although its brand level can not be compared with that of Prada, its quality is definitely not low.

The tradition of Italy does not mean that it is represented by only a few large luxury brands. The tradition and history of Italy have led to the development of many small family businesses, and these small businesses have also represented the high quality of Italy in this industry.

ModaInn has been the third time to participate in the exhibition. The association has always been very supportive of Italy enterprises, especially small enterprises, and it can quickly enter the Chinese market.

Cristiano Korbes, director of international affairs of Brazil Footwear Association, said that the main purpose of Brazil's enterprises to come to this exhibition is to understand China's market, so that Chinese consumers and Chinese distributors will have a better understanding of Brazil's culture and the latest market trend of Brazil footwear industry.

The brand of Brazil has a good market in Italy, the United States, Europe and Japan. China is a brand new partner and new market in Brazil.

The purpose of Brazil enterprises to come to this exhibition is to cooperate more closely with Chinese enterprises, and to tighten up the relationship between Brazil's shoemaking enterprises and the Chinese market through such local activities.

Through the first two exhibitors, some companies are working with Chinese partners.