XTEP: Return To Society Is "Duty"

Social responsibility, from Europe to America, has become a hot topic for knowledgeable enterprises.

In the sports shoes and clothing industry's domestic first-line brand, the "XTEP" brand has risen like a whirlwind in the past five or six years.

Behind the brilliant brand performance, it is full of little-known responsibilities.

Whether it is social welfare undertakings or support for domestic sports, XTEP has made its own example.

A responsibility and mission "today, we are very worried about the mood, hope that our care can be delivered to the disaster area in Sichuan as soon as possible, let us together with confidence, courage and solidarity, for the compatriots in the disaster area to build a spiritual the Great Wall, I wish the compatriots in the disaster area will soon overcome the disaster and rebuild the home garden."

On the 17 day, 1 million cash and 2 million materials donated by XTEP company were sent from Quanzhou to Sichuan. XTEP chairman Ding Jinzhao said the above paragraph emotionally.

In the view of President Ding Shuibo, it is XTEP's "duty" to repay society.

Society is a fertile land for an enterprise. If the enterprise grows on this fertile soil, it is the society that supports the brilliant life course of the enterprise. Then, in the course of the growth of the enterprise, the lotion of giving back to the society should be the responsibility and mission of the enterprise.

We should not forget to repay the society by developing the enterprise economy.

At the beginning of the year, a blizzard swept the whole country. However, it was the snowstorm that made people feel the responsibility of national enterprises for China's development.

In February of this year, XTEP joined the world renowned financial services agency, J.P. Morgan, through the China foundation for poverty alleviation, donated 5000 down coats worth 2 million yuan to domestic residents affected by snowstorms to help some victims to ease their immediate difficulties.

All the process is just a brief donation ceremony, and XTEP has not made much publicity in China.

"We just hope that we can send these down garments to the victims of the disaster as soon as possible through the China foundation for poverty alleviation, and send them a warm spring festival."

Ding Shuibo said.

From Jiujiang floods to earthquake disasters, from the subsidized poor students and widows to the elderly to carry out the "XTEP hope project" offering love activities nationwide, and to support the cause of disabled people, etc., "Quanzhou Charity Association XTEP charity fund" donation project involves "charity clinic", "rehabilitation project", "help project", "Student Assistance Project", "orphaned project", "hearing aid project", "poverty-stricken patients rescue", "charity vocational training" and so on.

Over the past few years, XTEP has donated tens of millions of dollars to the public welfare. XTEP people have regarded public welfare as a responsibility and a mission.

Employees are brothers and sisters.

Come on! "

In the past May 1 Labor Day, XTEP's employees would not forget to fight hard with their partners on the playground.

Every year, XTEP has several routine activities, the annual staff sports meet, 3 annual (51, national day, new year's day) staff gathering, the XTEP Human Resource Center Xiaoli as the main executive personnel, wrote this note in her blog: I am not a good expression of feelings, but in all these processes, I feel all the moving, people see is often just a moment of activity, and I am fortunate enough to see all of them.

I often recall that they are not just for the sake of fame, but only for the duties assigned by enterprises. They are only responsible for the duties of the departments, and they are just a part of the corporate culture department. They do not divide the day and the night.

I was moved and deeply moved by employees like us.