Shoes And Clothing Brand Enterprise Inventory Problem How To Solve?

The inventory of garment enterprises is always "privacy" of enterprises.

However, a clothing business owner used this sentence to sum up: his hard earned money in a year is in the warehouse.

Zero inventory may be the good wishes and almost impossible realities of all clothing bosses.

It is against this background that orlies, which is under the banner of "solving the inventory worries of clothing enterprises", has sprung up in Shanghai, Hangzhou, Lianyungang, Ningbo and other places. These native orlies are quite different from the imported "international famous discount shops". Some of them are even concentration camps for clothing tail goods with typical Chinese characteristics.

Whether they can bring the gospel to the inventory of clothing enterprises is obviously still waiting for a long time to observe.

Brand enterprise inventory problem, according to people familiar with the matter, Zhejiang Ningbo's popular clothing company will place promotional advertisements locally at the end of each year and sell special products in their own factories, all of which are sold for goods at a discount of 60 percent off or lower.

It is said that most of the local people who work in rural areas are bought as gifts to their relatives and friends.

And YOUNGOR's clothing, which is located in the same city as the city of poly, has been popular among people in recent years.

According to Ms. Huang, who often visits yyor's store, she can buy a special sweater as long as it costs seventy or eighty yuan, and the original price of such clothes will be sold to two hundred or three hundred yuan.

Ms. Huang said that although she could not see the production year of this kind of clothing, she had a very clear mental state for at least two or three years. The smell of sweater was speculated, but as long as there were no other defects in the clothes, the quality of YOUNGOR could still be trusted, so she was also willing to buy.

These two cases show us the actual inventory of clothing enterprises.

Even so, men's clothing, let alone casual wear and women's wear, thermal underwear and so on, are influenced by styles and seasons.

According to well-informed sources, a well-known casual wear manufacturer in Shaxi, Guangdong, has a sales volume of more than 1 billion a year, and its inventory has reached one hundred million, almost flat with sales.

Casual dress is very keen on fashion, so it is very fast to get rid of it.

Baleno, Giordano and so on are about eighty or ninety yuan when new products are listed, but they often sell 19 yuan or 29 yuan each time during the season.

What is the result of such a sale?

In the past few years, Giordano is still the clothing brand in the eyes of consumers. Now, I'm afraid not many people will be proud to wear Giordano.

Women's clothing may be even more sad. Women's clothing and fabrics will be updated very quickly. Women's clothing companies will not be able to sell products for second years.

This is also the main reason that restricts the development of Chinese women's wear enterprises and the lack of big brands so far.

Who can figure out one or two national famous brands of women's clothing, at best, they only have a certain leading position in the local area.

Data show that in the past two years, the clothing industry in China has produced about 51000000000 garments annually, 2 billion 400 million pairs of shoes and 1 billion bags.

These quantities far exceed the demand of the masses. According to the ratio of 10%, we can calculate the stock, producing 5 billion items of clothing, 240 million pairs of shoes and 100 million bags each year.

The reality of inventory has brought about the emergence of relevant circulation channels.

At the end of May, Ningbo will hold the first China Clothing Fair.

Although it is only a regional exhibition, it has also disclosed to the industry such a message: Oteri J began to extend from the pure market form to the exhibition form in China, and its survival place also has the trend of expanding from the first tier cities to the two or three tier cities.

According to Chen Jiang, director of the fair, they are the first units to hold similar exhibitions in China. In fact, they provide a circulation opportunity for the local clothing enterprises in Ningbo. If they work well, they will be extended to all parts of the country.

Chen Jiang is one of the specific heads of exhibition investment. He has two main requirements for exhibitors: he must be a brand enterprise, and Stock clothing should not exceed 3 years.

He said that they are popular otter, the main advantage is close to the clothing industry cluster, production enterprises concentration.

The biggest difference with international outlets is that their products are affordable, and they can buy domestic first-line brand products for $200 or so, even if the former is worth one thousand or two thousand yuan even if they are 77% off.

"Famous brand + discount" is a lot of people's understanding of Oteri J, which originated in the United States since it landed in Beijing in 2002, causing the industry to chase.

According to incomplete statistics, there are 200 projects under the banner of otter in the whole country.

Competition between outlets became fierce.

People in the industry worry that in the future, small-scale orlies will be eliminated.

As a result, some people began to strengthen the introduction of entertainment facilities, including cinemas, entertainment, catering and so on, making Oteri J a new form of shopping entertainment in a specific area.

China's path to outlets has attracted the attention of the industry.

The prospect of doubt is that, for the domestic first-line brand enterprises, discounting the stock in the exclusive stores will damage the brand image. If there is a special discount store to handle inventory, over season and broken codes, it will undoubtedly protect its brand image.

At the same time, it relies on brand reputation, taking the "discount" move, PK civilian price, to meet the consumer demand of the industry mode, to solve brand enterprise inventory this headache problem is not small, has become the "brand second channel".

But the experts in the industry are pouring cold water on more and more orlies. The success rate of the domestic outlets is not high, and the actual inventory of the brand enterprises is of little practical significance.

There are three reasons for this statement: first, Chinese enterprises misread orlies, and regarded it as a synonym for the distribution center of clothing inventory.

The sale of dog meat, and the production of some special OEM producing tail goods, led to a lot of mixed products, and the stock of the brand enterprises had been hit. The two is that the two or three line market has sprung up by Les, and some of them are not really qualified. Their operation means to drive down the price volume to a certain extent, which will cause a great deal of passivity to the sales of the brand enterprises. To a certain extent, after the popularity of otter Les, the attractiveness of the discount actually decreases because of the large number of local second-line brands entering the market, because these brands are not as strong as the big international brands, and many local brands themselves have discount promotions. It is understood that their sales performance in the otter Les is not good enough. Therefore, ignoring the monitoring and requirements of the source, many products do not come from the brand manufacturers themselves, or even people.