The Seventeenth Trade Fair Speed Up The Humen Chariot.

"Converging fashion, trend, capital and wisdom; spanning time, space, thinking and setting."

November 18~21, the seventeenth China (Humen) International

It will be held in Humen Town, Dongguan, Guangdong.

According to the organizers, the total area of this exhibition area is 23000 square meters, and there are 816 booths. The main venue is still on the six floor of the Yellow River fashion city, Humen.

The organizers interpreted the theme very well.

The seemingly empty concept becomes concrete at once.

In fact, this reflects the deep understanding of the current situation and the clothing industry of Humen by the Town Committee and the town government of Humen.

In particular, Yin Jinghui, deputy director of the Standing Committee of the Dongguan Municipal People's Congress, since the beginning of this year served as secretary of the Humen Town Committee, Humen has made frequent moves in developing the clothing industry: organizing enterprises to participate in the exhibition in Beijing and Wuhan, and going to Jiangsu, Zhejiang and Xinjiang to investigate, and put forward that the Humen clothing and apparel industry cluster will build an adult sales volume of over 50 billion yuan, so as to promote the target of the annual sales volume of the Dongguan clothing industrial cluster to exceed 100 billion yuan?

Against this background, this "Humen trade fair" is not only a simple exhibition, but also a pledge for the pformation and upgrading of Humen's clothing and apparel industry.

The advantages of industrial clusters are impressive.

Taking a look at the textile and garment industry cluster, Humen clothing and apparel industry cluster should have a sense of pride and even superiority. Its advantages are clear at a glance: Location Transportation, market scale, exhibition effect, industry matching, enterprise brand and public service.

If the Pearl River estuary is compared to a leader, then Guangzhou is its throat neck, its upper jaw is Dongguan, Shenzhen, Hongkong, and its jaws are Zhongshan, Zhuhai and Macao.

Humen is just a bright pearl inlaid on the upper jaw.

Since the reform and opening up, Humen has made great efforts to develop the clothing and apparel industry by taking advantage of location, pportation and resources to make the clothing and apparel industry become a characteristic industry, leading industry and pillar industry in Humen.

As the leading industry cluster in the country, the advantages of Humen clothing and apparel industry can be attributed to the seven notable characteristics of "large scale industrial cluster, complete industrial chain, huge market scale, obvious effect of brand aggregation, strong role of public service platform, distinctive characteristics of South style clothing, strong power of radiation belt".

By the end of 2011, there were 2346 garment and apparel production and processing enterprises in Humen, with a total production area of 2 million 740 thousand square meters, employing more than 200 thousand people, and the total industrial output value of each year was about 20 billion yuan.

The size of industrial clusters ranks first among the town level garment industrial clusters.

There are 299 accessories enterprises in Humen, 438 logistics, printing and dyeing, embroidery and other supporting enterprises, 324 consulting, training, design, planning and other service agencies, forming a complete industrial chain that integrates R & D, design, production, sales and service.

At present, the area of clothing and clothing market in Humen is about 7 square kilometers, with a total operating area of 2 million 320 thousand square meters. There are 40 professional markets and 15 thousand business households, with annual sales of nearly 50 billion yuan.

In addition, the market area under construction is about 1 million 700 thousand square meters, all located in the Humen business district.

Humen is developing garments.

In the process of industry, we should attach importance to brand building.

There are more than 50 thousand registered trademarks of clothing and clothing in Humen, and only one YISHION has 209 registered trademarks.

There are 1 well-known trademarks in China, 3 famous brand products in China, and 12 famous trademarks in Guangdong province. A number of leading enterprises such as YISHION and Song Ying have sprung up.

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In order to develop efficiently and continuously, small and medium sized enterprises must be supported by the public service platform.

At present, Humen has the service platform of the Humen apparel and apparel industry association, the Fashion Designers Association, the apparel and apparel industry association, the textile surface accessories Branch, the clothing technology innovation center, and the state-level clothing and apparel public service platform jointly constructed with the China Textile Information Center, including the national textile fabric Museum Humen Pavilion, testing center, proofing center, training center and so on.

At the same time, the 16 China (Humen) International Fashion Fair has been successfully held as the most gold bearing exhibition, exchange and trade platform and enjoys high popularity and influence in the industry.

The southern style clothing features Humen costumes with fashionable women's wear and casual wear. The design inspiration comes from the sky, the earth and the sea. It focuses on the bright colors of the blue sky, clear water and green trees in the south, highlighting the style of South of the Five Ridges and the charm of the southern Guangdong waterfront.

Humen clothing and clothing industry has a strong radiation driving effect, such as catering, pportation, tourism, retail, real estate and other industries.

Today, there are only five star hotels in Humen, 4.

Every day, people who go to Humen to do business activities form a large consumer group.

In 2011, the total retail sales of consumer goods in Humen amounted to 12 billion 100 million yuan.

The clothing and apparel industry cluster in Humen is like a "chariot" that each component is not inferior to human power. It can be said that it is nothing bad, but needs only the path and goal.

The path is clear again.

In 2012, the Humen Town Committee and the town government adhered to the guidance of Scientific Outlook on Development, seized the key period of China's industrial structure adjustment and the pformation and upgrading of the textile industry in 12th Five-Year, and persisted in taking the enterprise as the main body, taking the market as the direction, taking independent innovation as the driving force, and enhancing the industry's contribution rate as the path to actively promote the structural adjustment and pformation and upgrading of the dress and dress industry.

According to the latest development strategy, Humen clothing and apparel industry will establish the "four big" ideas of big industry, big market, big brand and big enterprise, and focus on building three key points and six centers.

The "three key points and six centers" specifically refer to the construction of Humen's clothing and apparel industry as a major industrial gathering area in Dongguan, a key industrial cluster in the country, and the construction of Humen's clothing city into a key professional market. Humen will be built as a regional major scientific and technological special platform service center, a regional headquarters center, a regional creative center, a regional brand center, a regional fashion information distribution center and a regional e-commerce center.

To become a major industrial gathering area in Dongguan and a national priority.

Humen will promote the production enterprises to become stronger and bigger. At the same time, with the concept of big industry, the service industry related to clothing and apparel industry including production, sales, matching, intermediary, pportation, hotels and so on will be integrated into the category of clothing and apparel industry, striving to achieve annual sales volume of Humen clothing and apparel industrial cluster over 50 billion yuan in two years, and drive the annual sales volume of Dongguan garment industry cluster to exceed 100 billion yuan.

In order to achieve the target effectively, Humen has made clear a specific line, namely, "seize the two leading points and make a good combination of boxing".

The so-called "seize the two leading", first, seize the "YISHION" clothing brand, strengthen YISHION group, build a hundred years of famous enterprises, give full play to its role in the clothing and apparel industry in Humen benchmarking and backbone; two, seize the "rich people" clothing market brand, make full use of its famous brand effect, revitalize collective assets, and play its leading role in the clothing city of Humen.

And "a good combination of boxing" is the wisdom of the whole town, the power of the whole town, to create the "four cities" and implement the "five major projects".

The "Four city" is the Humen garment city with a total area of 10 square kilometers, including Humen clothing city, Humen cloth city, Humen business city and Humen logistics city.

The "five major projects" refer to the implementation of projects such as cultivating leaders, building state-level public service platforms, innovation driven, two integration, and industrial alliances.

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This series of words, including figures, may be the same slogan in the eyes of ordinary people. But for those who understand the development of the industry, especially those who understand the development of Humen's clothing industry, these figures are a set of real "coordinate parameters", which clearly define the future development direction and path of Humen's clothing and apparel industry.

Through these "coordinate parameters", we not only realize that

The Town Committee and the town government love and value the local pillar industries, and feel the keen insight and control ability of these "local officials" to the industrial clusters and even the entire regional economic development.

We believe that with them, the "meritorious chariot" of Humen's clothing and apparel industry will surely become more powerful and invincible on the new journey.