Footwear B2C E-Commerce Ranking Reversed

12, according to Alexa's latest weekly data, during the singles day, the shoe B2C electricity supplier rank reversed.

B2C traffic first.

Meanwhile, according to the latest data, on the day of double eleven, the order volume of the shoe net paction exceeded 50 thousand orders in 10 hours, and the sales volume on 11 days exceeded the total sum of orders last month.

Statistics show that after the completion of the first round of Financing Conference in March, the platform traffic rose all the way, and once surpassed Le Tao net, ranking third in the footwear B2C industry.

The shoe net takes advantage of singles day, and goes beyond buying and buying two giants to finish counterattack.

It is understood that as early as the National Day period, the shoe net launched the "half off special field", setting off the lowest price of the whole network, warming up for double eleven.

Subsequently, the shoe net took the public relations under the line as a breakthrough. On the day of November 1st singles day, the "seven fairies all over the city distributed ice sugar gourd" was launched in advance, accompanied by the popularity of the seven fairies in the Internet, and the flow of shoes online increased sharply.

On the day of double eleven, the shoe net ensures the lowest price of the whole network, while holding the "doomsday Carnival Party", "seven fairies" customer service for 24 hours consolation.

"A series of activities have brought a lot of new users to the shoe net, and also made a miracle of the sales of the shoes and nets eleven.

With the pformation of its own brand, the vertical B2C is still questioned by the industry.

It is understood that from the beginning of May, the flow rate of good Lok traffic continued to decline, down by 40.7%. Similarly, although the purchase of BELLE was backed by rich goods and people, it was still difficult to escape the embarrassment of traffic flow decline.

Analysts believe that the good fun and excellent purchase will focus on the integrated e-commerce platform, resulting in the decline of its independent mall traffic; at the same time, in the industry as a whole.

The investment is decreasing and the flow rate is also decreasing.