Online Shopping Carnival In November 11Th, The Group Sold One Hundred Million A Day.

In November 11th online shopping carnival,

Bo Yang, GXG and Taiping bird joined in the war and made a lot of money.

A total of 10 costumes and home textile brands participated in the promotion. At 4 p.m. that day, the group's sales volume easily exceeded 400 million yuan mark, and at 9 o'clock that evening, the data rose to 120 million yuan.

By the evening of 9:30, Ningbo menswear brand GXG sales reached 87 million 730 thousand yuan.

Employees fight the ground floor to participate in the war.

In order to fight this time

Many sellers started preparing for a month ahead of schedule.

"We have prepared a total of $300 million worth of goods this year to ensure supply and expand the warehouse ahead of time."

Lin Yunhua, director of the office of president of the Bo Yang Group, told reporters that logistics distribution is an important link. The group has formulated a plan to mobilize all the people and take the whole nation into battle. It has dispatched many administrative, logistic departments and offline shop staff to support the logistics distribution center.

The various express companies basically mobilize provincial headquarters express company resources and full area staff to ensure that goods can be delivered accurately and quickly to customers.

The day before yesterday, the reporter came to the electronic commerce headquarters of the Bo Yang Group, located at the Zhongshan science and technology building in Haishu West Road. More than 40 people in the office were exchanging computers and online shopping users.

"Many of us only slept for more than two hours. We were all going to lay the ground in the office, and then we got up and went on 'fighting.'

A staff member told reporters.

The reporter also came to Bo Yang home textile in Gulin Town, Yinzhou District.

At the gate of the logistics center, the banner "prepare for battle eleven times, sprint one hundred million".

There are two warehouses in Bo Yang home textile, a total of 21 thousand square meters. The warehouse is full of goods for the promotion, amounting to 380 million yuan.

The warehouse is crowded, and about more than 600 people work together here.

Reporters at the scene only heard the "sound" of the tape when they were packed.

Between the two warehouses, several large trucks of the logistics company are on standby.

In accordance with the requirements of Tmall mall, businesses participating in the "double eleven" promotion must complete the delivery of all orders within 7 days.

Lu Hanping, director of the E-commerce Logistics Department of Bo Yang Home Textile Co., Ltd., told reporters that 8 o'clock the day before yesterday, the company's "double eleven" order issued the first vehicle.

"It is estimated that 30 cars will be issued every day for the next week."

Lu Hanping said.

Lu Hanping said that if Bo Yang home textile "double eleven" sales to achieve 100 million yuan, then at least 200 thousand orders will be generated.

The whole logistics center has 5 high-speed printers, and one printer can print 900 prints in 1 hours. At present, printing printers and courier orders are constantly being printed.

The amount of gold absorption has been constantly refreshed.

"12:18, sales exceeded 45 million yuan, breaking the record of last year."

"15:38, sales exceeded 50 million yuan!"

The official micro-blog, who has registered with Bo Yang home textile, found that the amount of "gold absorption" has been constantly refreshed.

GXG is also true.

However, this year's pressure on enterprises is not too small.

Last year, the 3 brands of Bo Yang, GXG and camel broke the 40 million yuan mark on the day of "double eleven".

This year, they have set the goal of "breaking billion".

Ningbo's men's wear brand GXG won the "double eleven" men's wear sales champion last year at 43 million yuan. This year, its competitor is JACK&JONES, and the two major brands are more competitive.

Data show that GXG Tmall flagship store sells 5 yuan for 4 million minutes, the hot selling index is 1738, followed by JACK&JONES in 6 minutes to win 3 million 300 thousand yuan, the hot sales index is 735, the gap between them is shortened.

The war lasted about 15 minutes, and men's clothing category was led by these two lines under the traditional brand.

At the opening 15, 20 and 23 minutes, sales of camels, GXG and JACK&JONES all exceeded 10 million yuan.

By 3 p.m., JACK&JONES has broken through 100 million yuan.

At night 9: 30, GXG sales reached 87 million 730 thousand yuan.

"Selling one hundred million a day, which is almost impossible in traditional sales channels, but now through e-commerce marketing, selling 100 million yuan a day is no longer a dream!" a company involved in the electricity supplier war chief said with emotion.