2013 Shanghai International Professional Wear Fair Will Be Held In June Next Year.
Related organizers (National Federation of textile and Apparel Industry Association) said that the current professional clothing exhibition will adhere to the tenet of "shaping industry weathervane and building world brands", focusing on "professional Shanghai" as the core, fully integrating resources, innovating professional elements, and promoting Shanghai to pform and upgrade from the clothing brand to a major international Province, leading the professional clothing industry, creating a new vision of "China's first exhibition of professional clothing", displaying Shanghai's professional, high-end and modern city image, and further enhancing Shanghai's influence and professional reputation at home and abroad.
As the first exhibition of Chinese professional clothing -- Shanghai international occupation
Fashion Expo
It is the only international fair in the field of professional clothing, including brand building, image presentation, new product release, product promotion, channel construction, industry information exchange and business cooperation.
We will build a modern propaganda window and exchange platform for Chinese enterprises to enter the world and foreign brands to enter the Chinese market.
Specialization is a highlight of this exhibition.
This professional clothing exhibition is located in professional exhibitions and declined retail. Through the "three masters and one subsidiary", the professional clothing Expo will be built. First, the middle and high-end brand agents will join in business negotiations and trade negotiations, brand display, and docking with department stores. The two is docking international designers and brand enterprises; three is to help international brands to develop the Chinese market; four is to take international purchasers as a platform to supplement procurement.
Internationalization: This professional clothing exhibition has been invited by foreign professional media, government, business network, representatives from various countries in China, associations of provincial and municipal chambers of Commerce and so on. It is committed to building the Shanghai international professional clothing fair as an industry development.
Fashion trend
The vane is the bridgehead for international brands to enter the Chinese market and Chinese enterprises to enter the international market.
There are 10 major channels for strong publicity, 44 initiatives, special line customer service invitation to fully cover the industry of the global professional apparel industry. In summary, it is mainly promoted from 4 main aspects: first, cooperation with professional media.
At present, more than 50 professional magazines and websites have been implemented at home and abroad, and more than 200 kinds of information have been sent to the exhibition, covering more than 1 million professional readers and professional buyers.
Two, we should increase the publicity efforts of the mass media and mainly radiate the area.
About a month or so before the close date, we will focus on mass media publicity, such as television, radio, newspapers, portals and so on.
In the near future, the mainstream media will be invited to take part in the thematic network discussion and communication with the professional clothing exhibition.
The three is to set up publicity channels under the official online and offline channels. The official website of Shanghai international professional wear show has been completed, and has exchanged advertising links with dozens of online media.
Moreover, the current professional clothing exhibition also focuses on the promotion of new media such as Sina and micro-blog. As long as search, we can find the official micro-blog of "Shanghai international professional wear show". At present, micro-blog has just started and has attracted the attention of many businessmen, designers and brands in the industry.
With the progress of the exhibition, the Editorial Committee of the Organizing Committee of the general assembly has every three months as a guide to the marketing, management and exhibitors of clothing brands, and distributed to all kinds of high-end brand office buildings and professional market brand offices in Shanghai.
The four is to establish professional audiences to invite special lines.
This exhibition pays more attention to the accurate invitation of professional spectators. The organizing committee has set up 10 international and domestic professional buyers, collects and collects international buyers and clothing agents from all over the country, summarizes the information of professional garment purchasing managers in various industries, and invites and sends relevant publicity information by telephone to achieve accurate and effective publicity results.
The event is wonderful, and a professional dress feast will be held with you on 5-7 June 2013.
Shanghai
Everbright Convention Center will be there!
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