AOKANG On Behalf Of Transformation And Upgrading Of Private Shoe Enterprises Appeared In CCTV

On November 14th, a large series of films taken by the Central Propaganda Department and the State General Administration of press and publication "China on the road of scientific development" will be premiered on CCTV 4 sets at 7:15 PM November 14th. A total of 4 episodes, 45 minutes per episode, are broadcast every day. AOKANG is the only company in Wenzhou to appear in the film and is the only one in the company. Shoe enterprises 。

The global financial crisis that broke out in 2008 made China realize that it is not sustainable to rely solely on investment and export to stimulate the economy, so changing the mode of development has become the consensus of Chinese society. How can Chinese manufacturing enterprises rely on orders for transformation and upgrading? How can enterprises overcome difficulties and seek new outlets? In the third episode of farewell series, the Geely Group is analyzed. AOKANG shoe industry With the transformation of the development mode of enterprises and the transformation and upgrading of Chinese enterprises, combined with the observation of the development research center of the State Council, the national development and Reform Commission, and the strategic scholars of the United States and Japan, the paper explains the difficult but positive structural adjustment of Chinese enterprises to maintain the driving force of economic growth.

In July this year, the production team went deep into AOKANG to learn more about the transformation and upgrading of AOKANG and the way of internationalization, and conducted in-depth interviews with AOKANG chairman Wang Zhentao, in-depth analysis of how the private shoe companies represented by AOKANG overcome the financial crisis and find a new way out. "If a company processes products for foreign companies, a pair of shoes can only earn 5 yuan to 10 yuan, but if you own your own brand, you can make 50 yuan to 100 yuan or more. " AOKANG Wang Zhentao, chairman of the board of directors, said in an interview that we should strengthen cooperation with foreign enterprises, learn foreign advanced technology and scientific management methods through the way of subcontracting and purchasing foreign brands, and cultivate internationally competitive brands so as to remain invincible in the fierce competition in the international market.

It is understood that the drama is jointly organized by the Central Propaganda Department and the State General Administration of press and publication to "meet the party's eighteen major and socialist core value system construction and publication project" one of the 20 key imaging projects. The film has observed the concrete manifestation of "Scientific Outlook on Development" in the course of China's economic and social transformation in the past 9 years, and answered the question of how Scientific Outlook on Development formed the thinking consciousness of national development and became a major strategy to guide China to fulfill its national ideal.