The Current Situation Of China'S Clothing Industry Is Large But Not Strong.

Recently, the three quarter of this year. Spin clothing The company's quarterly report shows that most companies are doing well. With this good news, the apparel industry will usher in the "turning point" of the industry, and is about to get out of the industry downturn. Is it true? All kinds of factors determine the "inflection point" is too early to say.

As of October 31st, 82 textile and garment companies announced three quarterly reports, including 68 companies making profits and 14 companies reporting losses. That is to say, 82 textile and garment companies have more than 8 companies reporting good news. Then someone came to the "turning point" of the industry. For this reason, the reason given is that the impact of cotton price "roller coaster" on textile enterprises is gradually being eliminated, and the textile and apparel listed companies with a certain scale and strength have first recovered.

In this regard, insiders expressed objection that raw material prices were only affected. Clothing industry Part of the reason is that there are many problems that perplex the development of the clothing industry.

Wang Chao, President of Hebei textile and clothing association, said in an interview with reporters that some enterprises' digital indicators improved. They could only indicate that a clothing brand or a part of the industry had been improved, and the fundamental problems affecting the overall development of the garment industry, such as the problem of overcapacity, development mode, homogenization, and higher labor costs, still existed, and the development of the clothing industry was still difficult.

　　 Taking the clothing industry in Rongcheng County of Hebei Province as an example, Wang Chao pointed out the current situation of the domestic garment industry.

According to introduction, Hebei As a big province of clothing, province is characterized by "big but not strong", which is precisely the characteristics of China's clothing industry. After years of development, garment industry clusters have been formed in some counties and cities of Hebei Province, and Rongcheng county is one of them.

By the end of last year, Rongcheng county had 830 garment enterprises, and more than 400 million garments (sets) were produced annually. Famous clothing brands including Pierre Cardin and Columbia outdoor have foundry factories in Rongcheng.

At present, the increase of labor wages has become the shackle of the development of clothing industry in Rongcheng County, and is becoming more and more tight. In 2010, the wages of workers were 1000 yuan, 1500 yuan in the first half of 2011, and 2000 yuan in early 2012, otherwise workers would not be able to stop production.

In the face of recruitment difficulties, some clothing enterprises in Rongcheng county had to face the problem of underemployment caused by the reduction of orders last year.

Wang Chao said that the clothing industry in Rongcheng county can be said to be a microcosm of the current domestic garment industry. The garment industry must maintain its sustainable development, only by changing the way of development and promoting the optimization and upgrading of the industrial structure. The transformation of development mode and upgrading of structure is not achieved in short time and can see the effect.

　　 " Stock "Door" is an important issue that garment industry still has to face in 2012.

Even if the good news comes from the three quarter quarterly report, the data also show that some companies are increasing inventories and increasing inventory pressure. For example, data show that the United States stock has reached 2 billion 199 million yuan, Semir Clothes & Accessories Inventories increased by 31.28% compared with the beginning of the year.

The reason for high inventory is that domestic clothing industry is generally "slow paced" in the increasingly fashionable fashion. There is a saying in the clothing industry that if a product is not shipped for 30 days, then the product is destined to become a dead product. In the industry, it is known as "brick", which ultimately leads to no guarantee of product profits. In foreign countries, many brands are designed and produced in the weekly cycle. In China, orders will be held only once every quarter, and the number of orders will inevitably increase.

In addition, homogenization is obvious, and it develops too fast. This is especially evident in sports brands. For example, Lining, Anta, XTEP, 31st degree, PEAK and so on, each household has thousands of stores in the country, but each other is very similar, and has not formed its own characteristics. Statistics show that a domestic sports brand clothing has expanded from 2000 stores to 7000 stores in two years.

In this regard, the group analyst Wan Ge said that the explosive growth of some clothing enterprises a few years ago made some enterprises blindly produce and form a backlog of goods. This is not a very mature business performance. Only by selling and storing information transparently can enterprises decide the replenishment and distribution quantity timely according to regional sales and inventory information, so that it is possible to avoid inventory problems.

If we regard the development mode and the increase of labor cost as the macro problem of the macro environment, and the "inventory door" is regarded as the micro problem of clothing enterprises, then there will be problems and deficiencies in the macro and micro aspects. Under the condition that the external demand and domestic demand are getting warmer and warmer, the real turning point of the garment industry will still be waiting for some time.