Despise The Processing Factory Production And Supervise Many Outdoor Sports Brand Fabrics "Drug-Related"

 

Harmful perfluorooctanoic acid (PFOA) and other substances in perfluorinated compounds are mainly used for waterproofing and antifouling, the report said. and outer wear Chemicals are used from yarns to fabrics and even garments. The purpose is to enhance their special protective functions and make clothes easy to clean. Studies have pointed out that these harmful chemicals have an impact on the human body, which may lead to a decline in fertility and other diseases of the immune system.

The outdoor sports brand, which has always been a healthy and natural concept, has been exposed to drugs. In August last year, Greenpeace's global Brand clothing Investigation of toxic and hazardous substances residues found that Adidas, Lining and other brands of clothing and shoes Nonylphenol polyoxyethylene ether (NPE) was used in the production process, which decomposed into toxic nonylphenol (NP) in water.

Brand said it will look for alternative materials.

For a series of "drug-related" news exposure, Adidas Acknowledges the existence of toxic components in the report. But the brand also says that all the chemical residues detected from the product are completely within the guidance of laws and regulations, and the chemical residues found in the products do not pose a threat to the health or safety of consumers.

Coincidentally, Jack Wolf skin does not deny that the product contains the substance, but it also indicates that it does not cause harm to humans because of its small content.

Moreover, Adidas and Jack Wolf skin are committed to looking for alternatives to the "drug-related" substance.

According to Adidas, zero emissions of hazardous chemicals will be achieved in all products and manufacturing processes of their supply chain by 2020. Jack Wolf skin said the brand sought to find a substitute for harmful chemicals in 2015.

However, the industry believes that the root cause of brand clothing material "drug-related" is in the brand inherent business mode and uneven distribution of profits in the industry chain, seeking alternatives is not the right medicine.

Experts suggest paying attention to the supervision of processing plants

Lin Yifan, director of brand research center, believes that the brand represented by Adidas is the main reason for the "drug dependence" in the mode of cooperation with the processing plants.

The core of Adidas business model is brand value, followed by products. It will put 50% of its energy on marketing, 40% on brand building, and the rest 10% on product itself. This also determines that the brand is not strong enough to control the quality of products.

At the same time, the brand will generally cooperate with the smaller generation processing plants. Initially, it will increase the dependence of the processing plant on the basis of more favorable conditions. Subsequently, the terms of cooperation with the brand increase the pressure on the survival of the factory. With the increase of cost, the processing plant may shrink in quality in disguise. However, the lack of supervision of the brand makes it possible for the processing factories to have their own advantages.

Lin Yifan pointed out that the "game rules" between brands and processing plants are hard to change, but the brand can enhance professional management of product production by mining professional professionals in quality control.

For brand sales, there may be adverse effects. Similar brands compete on one hand. On the other hand, consumers nowadays are increasingly rational and harsh both in terms of brand loyalty and consumer mindset. Under the premise of insufficient quality supervision, the brand must win the trust of customers through public relations and marketing.

Recently, Adidas (Adidas), Jack Wolf skin (wolf claw) and so on 14 outdoor. Sportswear brand The material used to be harmful to health and environment is PFC, and the clothing brand's professional control over product production is once again pushed to the cusp.