Channel Construction Is Very Important For Clothing Brand Design.

Most of the designers who participated in the China fashion week were designer brands. Relatively speaking, many Clothing brand The fashion publishing is too streamlined, including the designer's design concept and understanding of the trend, and does not fully communicate with the people who have the right to speak under the T platform. Whether it is salon or FASHION SHOW, the publisher should have a face-to-face communication with them. On this basis, we have a rational understanding of the emotional display.

After a week's focus on fashion distribution, besides the spontaneous communication between shopping centres and brands, I think the Organizing Committee of fashion week can organize similar brand and shopping mall directional system docking projects.

At the present stage, we have relatively limited attention to individual designer brands, because they seldom enter independent shopping centers in shopping centers. Most of them are in the form of collective stores or store in more personalized districts. The reason is that in addition to the internationalization of Beijing and Shanghai, consumers in other cities do not have a high degree of aesthetic appreciation of clothing, and sometimes rely on the added value of brands to choose products that they like. This requires all consumers in the country to further understand the aesthetic and trend of clothing through fashion week.

In addition, domestic fashion designers need more exhibition platforms. Clothing channel construction To advertise its brand and products, but there are also designer brands like ALEX WANG, which enjoy a high reputation in the United States. Ms. Yang, who plans to sell outdoor clothing, said that wearing outdoor is a fashion nowadays. Many outdoor brands also take into account the factors in this design. Based on their own functional advantages such as windproof, waterproof, breathable, quick drying, perspiration, anti static, etc., I think domestic brands should be paid attention to besides their products. After all, more consumers need to know the brand.

I usually take part in some brands of FASHION SHOW, from which I know the brand's clothing and design in the next season, so as to judge its reaction in the market. Between shopping malls and consumers, our anticipation of sales is not necessarily more accurate than that of brands. Sometimes we even have to gamble. Shopping malls should grasp the fashion trend and consumer demand of the media, and make a brand adjustment plan in advance so that we can have a more accurate prediction of the brand when attracting investment.

At present, we will pay more attention to it. Garment brand Because brands are concentrated in clothing brands, of course, they will invite us to participate in these brands' fashion releases. Now shopping centres are pursuing differentiated management. We are suffering from no channels to have a deep understanding of brand personality, and even many brands do press conferences or exhibitions. Designer brand should pay more attention to the shopping mall in the future. Even if you haven't worked together for a while, you can also maintain close communication, or you can have an organization to integrate designer brand with shopping malls, and invite and communicate before the press conference. I believe a lot of business people will pay more attention to these designer brands.