Brazil Port Garment Manufacturers Diselen Transformation Success

　　 Brazil DISELEN is a garment manufacturer in Brazil, nnda. Its main customers are Renner chain store and C&A chain store. The company's performance is closely related to the sales performance of Renner and C&A. At present, the company supplies 140 thousand pieces of clothing in two chain stores a month.

Diselen mainly produces garments for C&A and Renner OEM, and the professional designers of the two chain stores are dominant. Clothes & Accessories Development, from the selection of material to the final control of product management, there are special people in the factory management.

At present, DISELEN employs 300 people in Hong Kong, plus about 1000 employees in the outsourced car clothing factory.

DISELEN represents the original South River state. textile industry It has been quite developed. However, after opening up to the outside world, many factories do not compete with foreign products in terms of cost and little difference in products. Under the competition of imported garments, the textile industry of South Dahe Prefecture began to go downhill. Now the state has only 5 larger garment factories and 4 weaving factories.

Under the strong competition of imported goods, DISELEN is in order to survive and transform the production of higher priced women's clothing, such as the wearing trend of Brazil's eight night sitcom, or the local fashion and fashion accessories as the design direction, and produces clothing that is more in line with the local trend. Due to the fact that DISELEN orders from customers to delivery for about 40 days, during this period, the imported garment has not yet been produced in large quantities in real time. However, because of the fast elimination period of local fashion, the imported products are often unable to catch up with the trend of popularity. Therefore, DISELEN garments have the space to compete with imported goods.

DISELEN annual purchases amount to US $8 million, and the main purchase item is cloth. DISELEN indicates that the main local importers are purchasing fabrics. The company refers to the importer's purchasing center in China, and the fabric purchased from China amounts to US $400 million a year. Because of the large quantity of purchase, the price is very competitive. DISELEN has tried to buy directly from Asian suppliers, but the price quoted is higher than that of the importer.

In addition to price competitiveness, the importer has a large stock in Brazil, which can be supplied by Just in Time, and helps customers develop new pattern fabrics and provide complete services. Therefore, the fabric purchased by Diselen company is now purchased from the company. A considerable proportion of the fabric purchased from the company is from Taiwan.