H&M Once Again Became The World's Largest Certified Organic Cotton User.

according to Textile trade The latest global sustainable textile market report, H&M in 2011, has become the world's largest user of organic cotton for second years in a row. H&M continues its status as the leader of the world's organic cotton industry, which is part of H&M's strategic goal, that is, to use more sustainable cotton in 2020.

LaRhea Pepper, managing director of textile exchanges, said: "congratulations. H&M Once again become the world's largest certified organic cotton users. H&M's ambitious plan will continue to promote demand for organic cotton and other more sustainable fibers. The company's fashion is developing towards environmentally friendly products. It will support farmers and encourage innovation. H&M expands the scope of more sustainable fashion. This strategy will serve as a model for the fashion industry to adopt and expand more environmentally-friendly materials.

The continued expansion of the use of organic cotton is ambitious by H&M and will only be sustainable in 2020. cotton Part of the strategic objectives. H&M has been using certified organic cotton since 2004. All organic cotton used by H&M has independent certification, and clothing has special tag, so that consumers can make wise choices.

In addition to further increasing the use of certified organic cotton, H&M also improved the use of cotton. As an active member of the better cotton initiative, H&M will invest about 2000000 euros in 2013 to help more than one hundred thousand cotton growers to grow more cotton, and make partner organizations such as WWF and Solidaridad to reduce cotton production water and chemicals through better cotton initiative.

Sweden H&M company (Hennes & Mauritz AB) is Europe's largest apparel retailer. H&M is a fashion company from Sweden. It has branches in many countries in the world, including Europe and the United States. It is popular among young people for its medium price and real price. H&M was founded in 1947 by Erling Persson. The name of Hennes&Mauritz (H&M), a chain store from Sweden, is mentioned in Asia, but it is famous in Europe. In terms of sales volume, H&M is Europe's largest apparel retailer. Even in the cold weather, its performance has continued to develop fever.