The French Crocodile Clothing Family Is Internally Disqualified And Bought By Swiss Corporation.

According to the French "Le Figaro" recently reported: French family business.

"(Lacoste, the main dress, plated" lacoste ") because of the family internal discord, has announced on the 7 day to 1 billion 250 million euros (9 billion 960 million yuan) by the Swiss retail group Moss Freres (Maus) acquisition.

At the press conference held on 7, the crocodile chairman Sophie Lacoste douner said that the first priority of the company is to maintain the stability of the business and ensure the interests of its employees. At the same time, because there is no other solution, and considering the high price offered by "brother Moss", she has to make this "painful and difficult" decision to sell the shares left by her grandfather Rene Lacosete, the founder of the brand.

In October this year, Michel Lacoste, who was recently squeezed out of the management by Michel and Lacoste, disagreed with her daughter that he did not have enough talent to become chairman of the board. He announced that he would give up 30.3% of the share sale to the Moss brothers with other shareholders.

As early as 1998, the "Moss brothers" were buying "Devanly", France.

After the brand, 35% of the crocodile was held by the latter, plus the 28% shares sold by Sophie lacoste downer and its partners, the Moss brothers will ultimately control 93.3% of the crocodile.

Lacoste is a room.

The clothing Brand Company, founded in 1933, sells expensive clothing, shoes, perfume, leather products, watches, glasses and the most famous Polo shirt. The most famous symbol is its green alligator pattern.

The good market sales of crocodile shirts made more and more imitations produce and eventually damaged the "crocodile" brand.

More ironically, some of the imitations turned the crocodile logo into a dead crocodile.

In recent years, the "crocodile" brand management rights have been pferred among different companies, and the franchisee is trying to restore it to its original status.

The well made cotton mesh shirts are now well sold.

After sixty years and almost destroyed, the "crocodile" returned to the water to invite tourists.