Changchun: After The Snowfall, The Down Jacket Is Hot And New.

Just after the second heavy snowfall this winter, the temperature began to drop. Many people in Changchun began to pick their winter clothes.

Nature has become the first choice.

"When the weather is not too cold, the short weight down jacket of the lightweight fabric is just right. Now it's cooling down. I have to buy a long, thick down jacket to keep out the cold."

Miss Gu, who is shopping in shopping malls, said that this is the theme of her recent shopping.

When interviewed in the market, reporters learned that the style of the down jacket is quite complete. Whether it is short design or long body repair, no matter the traditional deep color or the beautiful candy color, it can be found in the major brands.

Sun Li, manager of the planning department of Changbai building, said that these days, the down floor of Changbai building is launching promotional activities, attracting many consumers.

With the change of the design concept of all down eiderdown brands, down garments are also moving towards fashion and light, making consumers more comfortable to wear and deeply loved by young fashion white-collar workers.

Xintiandi Department official told reporters that at present, there are ongoing activities, all kinds of concessions, "winter clothing is more preferential, many consumers are buying warm clothing at this time, our sales performance is very good.

At the same time, our new round of large-scale promotional activities for Down garments is about to begin, and consumers with shopping needs can continue to pay attention.

"The heavy snow in these days did not affect sales, but it made winter.

Sales are rising. "

Yatai Fuyuan shopping center responsible person said, because shopping mall is carrying out winter clothing shopping festival, the discount is very strong, attracting many consumers.

"New clothing in the winter of 2012 has been listed, and they are participating in the activity synchronously, which is the right season for consumers."

"In recent years

It's not very cheap. If the mall doesn't do activities, I usually don't play it easy. "

Miss Hu, who is always shopping, told reporters that to buy Super Value clothes, we must go a lot and see more. In the similar style, we find the most suitable one, and the price is the most favorable. It's really not easy.

In order to attract consumers' attention, the major businesses in spring city have not only launched promotional activities on down garments, but also invited entertainment stars to help them.

Next week, Eurasian stores will hold a star meeting with a famous brand down garment to promote down garments.

"The star effect will attract many consumers to the scene. If the direct sales push is necessary, it is also necessary for businessmen to cooperate with the sales promotion activities. Now consumers' consumption is more rational."

Analysis of the industry, down jacket is the season.

In order to boost sales, shopping malls will continue to launch activities. Consumers with purchase needs can pay more attention to it.

In the face of the new down garments in the market, many consumers are deterred from the price, but the old clothes are not willing to wear. In this case, many down garments are refurbished and customized.

When the down garment is refurbished and customized, we must choose a reputable storefront to ensure quality.

After visiting some processing stores, reporters remind consumers to pay more attention to fabric, feather and style in three aspects.

Fabric is breathable. This is a very important point. Down clothing is a kind of cold clothing. If the fabric is not breathable, it will keep warm in the winter, but moisture can not pass through it. It will not keep warm for a long time. Consumers should not only ask for more material before they choose the material, but also compare it with themselves.

Most of the down garments that are processed by ordinary consumers are mostly large brand products. The stuffed down products are mostly high quality eiderdown. Some irregular down coats are refurbished and processed.

Therefore, in order to ensure credibility, most formal processing stores will propose to allow consumers to watch the velvet process in person, and consumers must carefully supervise their down garments in order to ensure the quality of the new down garments.

Carefully look at the style, although the down jacket is more heavy clothing in winter, but if the tailored properly and properly designed, it can also play the role of self-cultivation, and discard bloated.

As a rich consumer of shopping experience, the style of clothing is also more accurate, so before refurbishing, you can also find some styles to control the processing stores.