Interview With General Manager He Hongmei Koradior

Koradior, who is good at using the romantic elements of the French style to highlight the unique beauty of Oriental women, held the 2013 spring and summer fashion show in China fashion week. With this opportunity, we have the opportunity to interview the general manager of Koradior. He Hongmei Ma'am.

Q: this Koradior can be said to have made a magnificent show, and we can see that there are lots of billboards outside the airport this year. Can you talk about this year's strategic plan?

A: our brand has been working hard since its inception, but there has been little publicity. We now have a very high market share, we feel that when the brand arrives, we should publicize ourselves, so that more people will know us, let our former customers hear our voice and know our future direction, so this time we discussed with Fang Ying, and decided to do this show.

Q: brand perception is located on urban women. What is your brand concept?

Answer: we are actually designed for women who are more elegant and casual. This show may be high-end and gorgeous, but we actually hope that the women wearing our brand will be more comfortable and graceful.

Q: what kind of city is the brand developing now? Now many international brands are starting to hit the Chinese market.

A: our principle is that the first and second tier shopping malls in the first tier cities and the front-line shopping malls in the second tier cities, we are very good at positioning ourselves, and we are going to do our part of our target customers.

Q: how do you think the brand is to retain your target customers? Where are the advantages of the brand?

Answer: our style is very good, especially the room teacher has worked with us for so many years, her design can be recognized by many customers. And our quality and service are all in place, but our price is not too high, we can say that our performance price ratio is very good.

Q: then your brand and Designer How about cooperation?

A: Miss Fang is very dedicated. Her design is always topic specific. She understands the psychology of women very well, and now basically she has to master some general directions, and the specific things are done by us. She slowly digested her designs. Really, a brand that has only been built for several years now has an annual sales volume of 1 billion. This is something we didn't expect, thanks to the help of room teacher.

Q: many brands are now starting e-commerce and selling online. Koradior Have you started to do it?

Answer: electronic commerce is the trend of the future. We have already started over a year, and sales in one year have reached about 10000000. Nowadays, the consumption habits of customers are changing slowly. Many people like to shop on the Internet. So we must keep up with this trend and make the online shopping better and bigger.