The Growth Process Of Designer Hu Sheguang

45 shows a year, 4 sets a week.

Drawing sketches in 10 minutes and exciting the audience in 30 minutes, perhaps it is this effort that has made him grow from an ordinary Chinese designer to a royal dress customer favored by the queen of Holland.

In 1990, with the designer's dream, Hu Sheguang, 16, went to Europe for $50.

Full of longing for Holland, it is a designer's paradise.

However, the cruelty of life is far beyond his imagination.

In order to save money, he rented a suburb far from the school, and the living room was full of rats.

Take a 8 hour train ride to school every day for an hour's course.

He had no money to read. He worked 3 jobs in restaurants, supermarkets and bars, and took care of his younger sister.

At the poorest time, the siblings had no place to live, and had to stay in the streets and even spend the night at the bus stop.

There are serious racial discrimination in Holland. Chinese people in Holland can only engage in low-end catering, and can not enter the fashion circle.

In order not to be discriminated against, Hu studied Holland's local language and worked at University of Amsterdam.

He found that the teaching thinking of domestic and foreign universities is very different. The practicality of clothing in China is emphasized, while foreign countries emphasize the concept and highlight the inspiration and ideas of designers.

When he was sophomore, he founded his own brand, Hu Sheguang, and excavated inspiration in his life.

In order to highlight his style, he made a dress for a week and stitched it up. The cost of make-up, hairstyle, venue, lighting and dancing cost brought enormous economic pressure to him. In order to prepare for the fashion show, he even bought 36 pairs of money himself.

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When money is not enough, he borrows from his relatives.

The shadow of racial discrimination is still there.

He deeply remembered that once he went to a big hotel for a show, the doorman thought he was giving away the takeaway so he wouldn't go in.

After the show, the door boy was shocked. "Are you a designer? Do you want to have a glass of wine?" he sighed with emotion: "Chinese always think that Europe is everywhere gold, yes, making money is not difficult, but it is difficult for Europeans to respect you."

In order to increase the intensity, Hu began to accelerate the frequency of making show. On average, he made a show every two weeks, including family shows, more than 100 people's shows, fashion elite clubs, women's clubs and performances.

He was very busy with 45 shows a year and 4 sets of wedding dresses a week.

So many shows, to make the audience excited in 30 minutes, and every show can not repeat itself, he feels the pressure is too big, while constantly looking for inspiration, while making money, he is totally crazy.

At that time, he dreamed of clothes.

To improve efficiency, he set up his own production team and model team.

After the promotion and operation of two managers and a team of 22 people, the media began to pay close attention to him. He also had the opportunity to contact the royal officials and even the royal family of Holland.

During the premiere of an art film, his two Chinese dress was attended by the queen of Holland. The queen surrounded by the bodyguards took the initiative to shake hands with him and asked him for a business card.

After returning, Hu Sheguang received a call from the Queen's secretary and asked if he could make two suits for the queen.

Hu Sheguang was so excited that he didn't expect the chance that others had dreamed of coming to him.

The queen has very strict requirements for dress, how to handle shoulder pads, how to match hairstyles, where to expose, where to expose, and so on.

The queen likes Chinese silk very much, so the clothes made by Queen Hu to Queen are almost all Chinese silk.

Now he has served the queen for 9 years.

The dress for the queen made Hu Sheguang famous in Holland and won the national design award of Holland.

He began to take part in more high-end activities, such as participating in the world miss contest's image design and wedding dress customization, in collaboration with the Holland song and dance theater.

He also expanded his business to France, Britain, Belgium and other countries.

Hu Sheguang's distinctive cutting methods and procedures make the customers very satisfied. He usually draws the patterns in 10 minutes and cuts them directly on the cloth. After a week, the guests try them on for the first time, at most not more than two times, and the guests can leave in comfortable clothes.

Now, Hu Sheguang, who is full of honor, was appointed chief designer of China textile.

Back in Beijing, he plans to start his career again in China and set up his own brand of advanced customization studio in Beijing.