Yi Jiabao Enters South Market To Develop Light Cotton Shoes

After the beginning of winter, the cold wind was biting, which made domestic cotton shoes.

The market is heating up rapidly.

Half a month ago, heavy snow fell in the north of China, which made Zhuang Xiaofeng, general manager of the company, finally relieved.

Yi Jiabao won the first victory in the beginning of winter this year, which made the determination of Yi Jiabao cotton shoes to start a reform more firmly: under the premise of retaining some classical models, Yi Jiabao will fully pform the fashionable cotton shoes, and the next two years will be the beginning of the pformation of Yi Jiabao.

In addition, in South market, Yi Jiabao plans to develop "light and fashionable cotton shoes" suitable for the warm climate. Market segmentation of its cotton shoes products and cooperation with European research and development institutions to develop high-end cotton shoes products.

Deal with market changes, terminal retail price reduction

Faced with this year's domestic market environment is not ideal, Yi Jiabao under the premise of maintaining high quality and the interests of agents, the price has been greatly reduced, this sales strategy is very effective, which makes the general price of Yi Jiabao cotton shoes in 100 yuan, maintaining the quality of Yi Jiabao, which caters to the needs of the people very much.

In order to ensure that prices do not hurt the interests of retailers, Yi Jiabao is mainly in the factory price and the first and two levels of agents to reduce prices.

This year, the price of raw materials for cotton shoes is relatively stable, to a certain extent, easing the pressure of Yi Jiabao's cost reduction.

As the main selling season of cotton shoes is in winter, and the other three seasons focus on production, so the sales strategy of Yi Jiabao in this season is mainly based on quantity, releasing inventory, unloading burden for the opening change, and putting it on the spot.

Transformation: fashion cotton shoes in pition

Yi Jiabao's tentative pformation began quietly in the second half of last year. Yi Jiabao upgraded the original 90% cotton shoes products.

Since the beginning of this winter, Yi Jiabao agents in various provinces across the country have received more subversive and fashionable cotton shoes.

It was these products that made Yi Jiabao win the first victory this winter.

Yi Jiabao has a strong R & D team.

It's a counter.

Product positioning has always been a moderate consumption level.

The company will develop some high value-added products to enhance overall profits.

This year, Yi Jiabao will work with a design and Research Institute in Europe to develop the high-end cotton shoes of Yi Jiabao. The products can be accords with the Chinese cotton shoes of the foot type, and these cotton shoes will occupy about 20% share later.

In the future, Yi Jiabao's cotton shoes will be divided into market segments and developed for different consumer groups.

The classic nostalgia series is the classic section of Yi Jiabao. These consumer groups are still very large. The fashion life series is aimed at the men and women who pursue the avant-garde. The comfort and leisure series can make the friendship shoes match with all kinds of casual wear; the business administration series is specially designed for the "professionals in the workplace", breaking the conventional design method and having more professional atmosphere.

In terms of brand promotion, Yi Jiabao is close to completion and spokesperson Zhao Benshan's renewal. Apart from wearing Zhao Benshan's Jiabao cotton shoes on Spring Festival Gala and other occasions, he will also provide cotton shoes for the actors of the Shan Shan media.

With the influence of Zhao Benshan and the high cost performance of products, Yi Jiabao has become a household name in the northeast area.

Development of lightweight cotton shoes in South Market

After 20 years, Yi Jiabao finally seized the first place in China's cotton shoes.

However, in the warmer south, although the demand market for cotton shoes is less than that in the north, it can not be ignored.

Southern consumers demand a lot of fashionable cotton shoes, which is one of the reasons why Yi Jiabao has pformed fashionable cotton shoes.

Therefore, in South market, Yi Jiabao will plan to develop "light cotton shoes", the cotton will not be so thick, but to achieve a warm effect, adapt to the southern climate.

The channel construction in the South will also be a key point for the work of Yi Jia Bao next year.

Cotton shoe industry in these more than 10 years, can only "rely on heaven".

How to extend the life cycle of cotton shoes sales is the key to the survival and development of the big cotton shoes enterprises. This has also become the core of Yi Jiabao's reform.

As the leading brand of the national cotton shoe industry, Yi Jiabao's every move is the goal of the cotton shoe industry observation. The fashion change that it started is a lot of cotton shoe enterprises do not want to do.

Let's wait and see whether this change can be successful.