Red Dragonfly Makes A Flagship Store In Sanming City

A few days ago, Red Dragonfly Fujian agent Zhuang Hanyang is in Sanming, Fujian The 300 square meter international fashion integrated store has become a new landmark of fashion shopping in Sanming City. The store is located in Zhuangji Family, the largest famous shoe city in Sanyuan District, Sanming City, Fujian Province, with an area of 300 square meters. It integrates the latest brand elements and fashion concepts of Red Dragonfly.

The Red Dragonfly fashion integration and the settlement of "Zhuangji Family" in Sanming is the embodiment of the forward-looking vision of Zhuanghenyang agents, which adds more yuan and more rich fashion elements to the famous "Zhuangji Family" shoe city focusing on shoe business, and a new business cooperation model is derived from the strong cooperation.

This win-win cooperation between the brand integrated store and the shoe city not only promoted the transformation of the shoe industry from wholesale to retail, but also showed the brand of Red Dragonfly through the "Zhuangji Shijia" shoe city, which brought greater living space and development space for the brand, and established the stable market position of Red Dragonfly in Sanming City, It will also bring a new experience of fashion leading shopping to consumers in Sanming City.

Zhuang Hanyang said that the creation of this cooperation model has brought a new development idea to the Shoes City. The terminal retail of this "joint venture model" is more than wholesale. He is considering copying this model to more outlets in the province.

After visiting the local Xiashang Department Store, Xinhuadu Department Store and the Grain Trade Department Store located in the main urban area of Sanming, we found that these department stores, shoes and clothing products are sold separately Clothing area , shoe area.

Red Dragonfly and "Zhuangji Family" have jointly opened a fashion integrated store. Although it is located in the sub urban area and has less passenger flow than the main urban area, it has formed differentiated competition in image and product richness. The fashionable and grand Red Dragonfly integrated store has greatly improved the image of "Zhuangji Family" shoe city. The combined sales of shoes, leather goods and clothing help improve sales performance, It has created a new landmark for Sanming fashion shopping.

According to the weekly introduction by the deputy general manager of Red Dragonfly Shoes Fujian Branch, they will take Sanming Fashion Integration Store as the benchmark image store, further radiate to the surrounding areas, and effectively enhance the popularity and market share of Red Dragonfly in Fujian.

Zhang Shaobin, vice president of Red Dragonfly Shoes, said that according to the different needs of local terminal markets, the Red Dragonfly integrated store model will also derive a variety of store types to meet the needs of more consumers with more precise combination positioning.