Shandong Province Focuses On Cultivating A Number Of Internationally Renowned Brand Enterprises.

Recently,

The provincial chamber of Commerce organized a seminar on building an internationally famous brand in Shandong, Huangdao, Qingdao.

In order to enhance the awareness of foreign trade enterprises in building their own brands, speed up the structural adjustment of export commodities and enhance their international competitiveness, the province has comprehensively selected 215 "2011-2013 famous international brands for cultivation and development in Shandong".

Refco Group Ltd's "DOUBLESTAR" has been selected as the international famous brand in Shandong Province in 2011-2013, with excellent international market share, brand international influence, independent intellectual property rights and international marketing system.

It is reported that in order to further implement the brand strategy and accelerate the pformation of the mode of economic development, according to the spirit of the document issued by the Ministry of Commerce and other eight ministries and commissions on the guiding opinions on promoting the cultivation of internationally famous brands, and the requirements of the Shandong provincial business development plan 12th Five-Year, Shandong provincial chamber of Commerce launched the "2011-2013 famous international famous brand cultivation and development in Shandong" in September 2011, and set strict qualifications and evaluation criteria for this purpose.

After the independent declaration of the enterprise, the first instance of the city, the Department of Commerce of the province, the review of the experts and the social publicity, 215 brands are selected as the international famous brands of Shandong Province in the year of 2011-2013.

In recent years, in the face of extremely serious and complex domestic and international environment, the two star group has followed the general objective of "re innovation, upgrading quality and winning the 2012", playing the advantage of double star culture, double star management and double star mode, actively adjusting the product mix, increasing the export of its own brand, showing the world's high-end products of "double star" and all walks of life, and establishing a new international image of "double star" brand.

Competitiveness has become an example for Shandong's foreign trade industry.