Anta Hits The Top Ten In China'S Light Industry Leather Industry In 2011.
Recently, Anta (China) Limited has won fourth of the 2011 "China light industry leather industry top ten" evaluation activities jointly organized by the China Light Industry Federation and China Leather Association, and the top ten sports footwear enterprises in the top ten enterprises.
This activity is the Light Industry Federation of China to enhance and enhance the strength of the backbone enterprises, promote the structural adjustment and upgrading of light industry, and jointly carry out the evaluation of the top ten enterprises in light industry. The evaluation work is recommended by the Industry Association for examination and approval, and is evaluated quantitatively by the China Light Industry Federation according to the unified evaluation system.
The evaluation index system includes four indexes: main business income, total profit, output value tax rate and the growth rate of gross industrial output value. It pays special attention to whether the participating enterprises have larger economic scale, stronger profitability, higher management level and faster growth potential, emphasizing the large and strong enterprises. The evaluation covers 26 industry associations and 29 industries.
As a partner of the Chinese Olympic Committee, Anta's 2012 Chinese sports delegation's award winning clothing, the champion dragon clothing, was cooperated with the Chinese Olympic Committee. London The Olympic Games shine brilliantly, showing the strength of Chinese sports brand. With the thirty-eight gold medals of the Chinese sports delegation, the brand value of Anta has reached a new peak.
At the same time, as the leading brand of China's sporting goods industry, Anta will join hands with International Olympic Committee partners, Procter & Gamble, McDonald's, and the Chinese Olympic Committee's partners, Hilton Hotel and Erie, to open the brand of Chinese national sports. Crossover Marketing In the first place, this is also the cooperation between the few official partners of the Olympic Committee.
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