Waiting For The Time To Welcome The Turning Point Of Garment Industry

Recently, in the three quarter of this year, some textile and apparel companies released quarterly reports, which showed that most companies were positive.

With this good news,

It will usher in the "turning point" of the industry, and is about to get out of the low garment industry.

Is it true? All kinds of factors determine the "inflection point" is too early to say.

As of October 31st, 82 textile and garment companies announced three quarterly reports, including 68 companies making profits and 14 companies reporting losses.

That is to say, 82 textile and garment companies have more than 8 companies reporting good news.

Then someone came to the "turning point" of the industry.

For this reason, the reason given is that the impact of cotton price "roller coaster" on textile enterprises is gradually being eliminated, and the textile and apparel listed companies with a certain scale and strength have first recovered.

Some people in the industry have expressed their objection that the price of raw materials is only partly responsible for the impact of the clothing industry, and the problems that are perplexing the development of the garment industry are manifold.

According to the introduction, Hebei Province, as a major clothing Province, is characterized by "big but not strong", which is precisely the characteristics of China's clothing industry.

After years of development, garment industry clusters have been formed in some counties and cities of Hebei Province, and Rongcheng county is one of them.

By the end of last year, Rongcheng county had 830 garment enterprises, and more than 400 million garments (sets) were produced annually.

Famous clothing brands including Pierre Cardin and Columbia outdoor have foundry factories in Rongcheng.

At present, the increase of labor wages has become the shackle of the development of clothing industry in Rongcheng County, and is becoming more and more tight.

In 2010, the wages of workers were 1000 yuan, 1500 yuan in the first half of 2011, and 2000 yuan in early 2012, otherwise workers would not be able to stop production.

"Inventory door" is an important issue that garment industry still has to face in 2012.

Even if the good news came from the three quarter, the data also showed some companies.

Growth and stock pressure increase.

For example, the data show that the US state stock has reached 2 billion 199 million yuan, and the Semir clothing (002563) stock has increased by 31.28% at the beginning of the year.

The reason for high inventory is that domestic clothing industry is generally "slow paced" in the increasingly fashionable fashion.

There is a saying in the clothing industry that if a product is not shipped for 30 days, then the product is destined to become a dead product. In the industry, it is known as "brick", which ultimately leads to no guarantee of product profits.

In foreign countries, many brands are designed and produced in the weekly cycle.

In China, orders will be held only once every quarter, and the number of orders will inevitably increase.

In addition, homogenization is obvious, and it develops too fast.

This is especially evident in sports brands.

For example, Lining, Anta, XTEP, 31st degree, PEAK and so on, each household has thousands of stores in the country, but each other is very similar, and has not formed its own characteristics.

Statistics show that a domestic sports brand clothing has expanded from 2000 stores to 7000 stores in two years.

Part

A few years ago, explosive growth made some enterprises blind to produce goods and backlog.

This is not a very mature business performance.

Only by selling and storing information pparently can enterprises decide the replenishment and distribution quantity timely according to regional sales and inventory information, so that it is possible to avoid inventory problems.

If we regard the development mode and the increase of labor cost as the macro issue of the macro environment, and the "inventory door" is regarded as the micro problem of clothing enterprises, then there will be problems and deficiencies in the macro and micro aspects. Under the situation of the lack of external demand and domestic demand, the real turning point of the garment industry will come for some time.