Haining People Integrate International Design And Craft To Make "Leather" Brand "Haining" Brand.

Set up a platform at Haining China Leather Expo. Haining Leather City While transforming into an international high standard shopping paradise, Haining people are doing the opposite, integrating international designers and crafts, and putting the "Haining" brand on foreign leather clothing.

Not long ago, nearly 1000 leather garments made from Turkey and Italy were shipped to Kaiyang Garments Co., Ltd. of Haining. They are of different styles and natural styles, but they all play the brand of Kaiyang. There are many local enterprises that produce OEM garments for other brands. I am afraid there are not many local enterprises who go abroad to place orders on their own brands. Kaiyang has been the first person to eat crabs. Xu Jianyang, general manager, introduced Kaiyang, founded in 1989, from the initial small-scale production and self marketing, and the introduction of brand clothing "woodpecker" in 1997 to "borrow chicken and eggs" and sell profits. Then, in 2002, it began to cooperate with the famous international clothing brand Pierre Cardin, and produced the label clothing for them. Kaiyang went through every representative stage of leather garment development in Haining. At present, the company's overall operation is good, with an annual output value of about 90 million yuan last year.

"Clothing enterprises ultimately want to make their own brands, which is also the future development of leather clothing enterprises in Haining." The geographical influence and the historical foundation of leather making in Haining are still different from those in other countries. Despite the fact that they have studied abroad in recent years, short trips can not bring fundamental and long-term impacts and changes. Xu Jianyang began to think about how to integrate foreign advanced resources to make "wedding clothes" for Haining fur clothing.

Coincidentally, Haining city in April of this year Leather industry The association organized enterprises to study in Turkey. Turkey is a country with a long history of leather making. This made Xu Jianyang see.

"European leather clothing technology, design and raw materials are all very different from those of Haining. Their businesses are not necessarily large, but they are well built. The most expensive leather garment price reached about 800000 yuan, which is very attractive to me. At the same time, at present, luxury brands such as Hermes, Givenchy and other parts of the world are placing OEM orders in some enterprises in Turkey. With such a strong enterprise, Xu Jianyang can safely choose the manufacturing enterprises.

"For the first time, we went to several enterprises through our local government platform, and later I went to Turkey and Italy to finalize cooperation." In the end, he invested about 1000000 yuan in ordering nearly 1000 leather garments to 4 Turkey leather garment enterprises and 3 Italy enterprises, and the design and production of fur coats remained the original flavor of Europe. Judging from the ready-made garments at the port, the rough and smooth lines and thick texture have different feelings compared with the strict local garments.

"Through such cooperation, I can integrate the use of outstanding foreign design and products, so that my product highlights the encirclement." East and West Leather clothing Or to attract business competent white-collar workers, or to attract young people of natural recreation, the market has also expanded. On the road of internationalization, wise and wise Haining people are not only intensive, but also go out of Haining's unique style on the road of international cooperation.