New Model Of "Dragonfly" Derivative "Joint Venture"

Recently, Red Dragonfly Fujian agent Zhuang Hanyang set up a 300 square meter international fashion integration store in Sanming City, Fujian, becoming a new landmark of shopping in Sanming City. The store is located in the three largest district of Sanming City, Fujian, which is the largest shoe city in Zhuang County, with an area of 300 square meters. It is integrated into the latest brand elements and fashion concept of red dragonfly.

The Red Dragonfly fashion ensemble, together with the "Chuang Ji family" settled in Sanming, is a reflection of Zhuang Hanyang's agent's foresight. It adds more yuan and richer fashion elements to the "Chuang Ji Shi Jia" shoes city, which runs mainly on shoes. The win-win cooperation between this brand integrated store and shoe city not only promotes the transformation from wholesale to retail, but also shows the brand of Red Dragonfly through shoe city of Chuang Kee Shijia, which brings greater survival space and development space to the brand, and establishes the market position of red dragonfly in Sanming City. It also brings a brand-new experience for Sanming City consumers to lead the shopping in fashion.

　　 Zhuang Han Yang It is said that the creation of this cooperation mode has brought a brand new development idea for shoe city. The terminal retail of this "joint mode" actually runs more than wholesale. He is considering copying this mode to more outlets in the province.

I visited the Xia Shang department store, the Xinhua general department store and the sub urban district of the Sanming main city district, and found that these shoes and clothing products were sold separately, including clothing areas and shoe areas. Red dragonfly and "Zhuang Ji Shi Jia" joint venture opens the fashion integration store. Although the sub urban area is not as big as the main city area in the passenger flow, it has formed a differentiated competition in the image and product richness. shoes The image of the city, the sales of shoes, leather goods and clothing combination help to improve sales performance, and create a new landmark for Tri Ming fashion shopping.

According to Zhou Nao, deputy general manager of Fujian branch of Red Dragonfly Footwear Company, they will take the Sanming fashion integration store as a benchmark store to further radiate the surrounding areas and effectively enhance the popularity and market share of the red dragonfly in Fujian.

Zhang Shaobin, vice president of the Red Dragonfly Footwear Industry, said that according to the different needs of the local terminal market, the Red Dragonfly integrated store mode will also derive a variety of shop type types, with a more precise combination positioning to meet the needs of more consumers.