The New Way Of E-Commerce Platform On Clothing B2C

Last year, B2C e-commerce has also been widely regarded by investors, entrepreneurs and traditional industries. This year, B2C has been clouded and the listeners are discoloring.

Vertical B2C has to solve a series of problems such as logistics, information flow, capital flow and so on. The electricity supplier has already changed from light to heavy. It is difficult to maintain without a large amount of capital support, and it is more difficult to achieve the goal of listing.

The red child has been sold to Gome, and the Jingdong mall has a strong surface, which is internally and external.

The fever has gone down.

Now the electricity supplier B2C pattern has been fixed, Tmall mall, pat mall, Dangdang, excellence, Jingdong, suning.com and other first tier basically formed, fan, Yi Xun, shop 1, Cuba, Le bee and so on the two echelon is also basically formed, comprehensive B2C players almost will not have any more, vertical electric business will continue to appear, such as the original Cuba CEO now opened a towel towel website.

B2C has already passed the age of small shrimp, and is already a big competition era.

B2C predators are hard to live. It is possible for small shrimps to achieve tens of millions of scales, but it is difficult to have a larger scale.

I have many friends who make cosmetics, make clothes and make general merchandise. They can live very well, but they are not big enough to do so.

Where is the way out for B2C?

As one of the few listed companies in e-commerce, Dangdang shows obvious characteristics of pragmatism and individuality.

Pragmatism is that Dangdang did not claim to raise hundreds of millions of dollars as Jingdong did, and to build the largest logistics center.

For example, Dangdang department store is located in Tmall mall, which many people do not understand, for example, some media commented that Dangdang fell to the edge of the electricity supplier.

But in my opinion, this is just a reflection of breaking the conventional thinking and pragmatism.

In fact, there is no pattern. The so-called mode has gradually formed a large-scale benefit after countless times of exploration and failure.

The three pillars of e-commerce, information flow, logistics and capital flow, have not been fully developed except for the whole industry covered by Alibaba.

B2C is also the same between business and consumer pactions, but no one who requires B2C platform must do it himself.

So, recently, we are talking about whether Dangdang clothing will enter Tmall mall. I think it will happen.

The 2012Q2 China B2C vitality list released by billion power released shows that the performance of clothing B2C is not satisfactory, and the most tangled ones in the Q2 period are B2C in some vertical fields.

Such as clothing B2C, most of the performance is not satisfactory.

Martha Marceau CEO Sun Hong said publicly before the company that the capital chain was tight, and hoped to raise funds. During this period, many executives had left.

Mcglaughlin is also a tragic phenomenon. The price of shares in the city for 1 months in a row for several months is still rare.

Van Clive and dream bazaar are relatively "big men", but they are also sluggish. Traffic is "down and down". The suspension of advertising is a form. The continuous tightening of the capital chain is probably true.

According to the data of Taobao menswear in the latest month, the top 20 brands of traditional brands are sold in the first place, so when the brands of the seven wolves, the United States and JACK&JONES are strong enough to enter the Internet, if the online clothing brands can not reconcile the price, brand and sales volume, they can only be squeezed out.

In recent years, clothing enterprises have been expanding crazily and the market is too optimistic. This has also caused a serious backlog of inventory. When facing the traditional brand online and offline, it is embarrassing for clothing suppliers to follow suit or not.

PPG, fan, news birds and so on are all representatives of the early clothing B2C. They are not human beings. The only remaining fruits are all at risk. If Dangdang clothing continues to take the road of fans, I am afraid there is only one way to die.

B2C needs to solve all the links of the e-commerce chain purely by itself and needs a lot of input.

So there was a field without money, and the stalls were very large, but they were in debt.

E-commerce has not earned money, it has become the consensus of many people.

In addition, because of the complexity of the chain and the fact that there are too many places to invest, only power rent-seeking and corruption have emerged.

Dangdang clothing in Tmall mall, I think the following advantages:

1, brand.

Not only has retained Dangdang clothing own brand, but also through the Tmall mall opened the fastest publicity channel, by leveraging force, Dangdang clothing quality, positioning, favorable degree will rise.

2, channels.

Tmall mall is a new platform separated from Taobao, the first e-commerce platform, and has several advantages of brand, user and traffic.

This is a heavy platform outside the B2C platform.

To build a famous clothing B2C platform alone, it will take 5-10 years and billions of dollars to invest. Finally, it will not always succeed.

Dangdang is a listed company, responsible to consumers, responsible to its employees, responsible to shareholders, and not responsible for media and commentators.

Dangdang for Dangdang and Tmall mall cooperation, Dangdang clothing sold in Tmall mall, no doubt, as long as consumers accept, Dangdang clothing brand start, good results, that is, successful mode innovation is good.

For Tmall, this cooperation is an important exploration.

When Dangdang sells well, there will be more B2C sellers coming in.

All roads lead to Rome, and Dangdang clothing is firmly established in Tmall mall.