Interview With Liu Jianjun, President Of Changsha Magic Buckle Dress

China's women's clothing brand is colorful. Why can "magic button" become a wonderful flower in this beautiful purple flower? "Magic button" entered the mainland market in 2008, and the operation time of 4 years, the "magic button" brand can be heard from the beginning. It has developed from an unknown brand to a well-known brand of women's clothing in China. Its franchised stores have been distributed across dozens of provinces and hundreds of stores in China.

This has to make people wonder: what kind of business and culture are they using to win the mainland's large number of consumers? With these questions, they visited the president of Changsha magic Garments Co., Ltd.

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Throughout the domestic market, the women's clothing industry is coming all the way.

However, Chinese women's diligence and frugality still do not become virtues, hundreds of yuan to buy a dress, for Chinese women, it is very luxurious! There is a voice in the world of women's wear, "high quality and low price" has become the strong voice of every Chinese woman.

Many consumers are often faced with such things when buying clothes: the goods stalls to sweep the middle and low consumers, but the quality is worrying; some brands known as "brand" are nominal, but the quality is general but the price is too high; the beautiful women's clothing designed by the international brand is too high and low to exclude the middle and low consumers; the fashion design in Europe and the United States is not suitable for the eastern people, so they spend money on the crime.

Based on the above factors, the magic buckle brand has risen vigorously, relying on its unique French romantic background, combined with the unique Zen charm and cultural background of China, the cowboy style is more refined, simple and smooth, and combines the strong classical style with free and easy modern breath. The style is unique, the color is changeable and the Oriental style is very popular.

Magic buckle: beware of blue ocean, innovation wins the opportunity.

From the day of the full landing on the mainland market in 2008, the company has clearly defined its position: "breaking the tradition, active fashion", insisting on its own style, speaking with quality and displaying its true style with brand clothes.

It can be said that the product of "magic button" is a perfect combination of the international popular elements and the essence of Chinese traditional culture. It has its own unique style and taste and does not deviate from the fashion trend of women's wear.

Therefore, the most healthy fashion flower in the "magic buckle" city can attract the attention of mainland women with its excellent quality, vibrant color, popular material and novel style.

It is undeniable that the style of the brand is important, but in the field of women's clothing that the powers are waiting for, it is impossible for them to compete with the strong if they only rely on the distinctive style line without rich cultural connotations and comprehensive strength of the enterprises.

"Magic buttons" know that only higher standards will have higher quality products.

So since the day of its birth, the magic buckle decided to be a centenary enterprise like Hermes and Versace.

The so-called "one step ahead, step by step lead", in this "fast fish eat slow fish" market, the "magic button" together will create a gap that can not be crossed for competitors.

Therefore, when peers are only recruiting franchisees, "magic button" has begun to set up flagship stores and subordinate operation management departments; when peers are just busy developing the first tier cities, the "magic button" has invested nearly Wu Bai in the construction and brand promotion of the "magic button office" in the Golden Triangle / Silver Triangle area of the national brand women's clothing market. When peers are still limited to the old ideas, looking for franchisees everywhere, "magic button" has begun to use the terminal store membership system.

Magic buckles: respecting the business culture in the new era and being brave enough to shoulder the social responsibility.

When the brand is no longer the only choice, when the price is not the focus of competition, when the style is no longer a unique symbol, when everything seems to be copied, only the spirit is unique.

Therefore, the flexible marketing based on culture has become the mainstream of marketing, and the magic brand has gained a huge brand premium from the resonance of its cultural style and consumer groups.

The magic buckle corporate culture is the quasi guidance of the value and behavior of the magic buckles. It is the acceptance of a concept and the core is the creation of mutual benefit.

It is a cultural system formed and gradually formed in the development of magic buttons.

The magic buckle is dedicated to being a responsible social member. Therefore, in the company's business ethics and behavior standards, it clearly points out that we must adhere to the sincere and realistic business ethics, uphold the attitude towards the society and morality, and regard honesty as the foundation for the survival and development of enterprises.

The magic buckle sees the sustainable development of society and human beings as the obligations and responsibilities of the company as an enterprise citizen. With the leading position in the field of clothing, it is committed to building a smooth and harmonious fashion world in the spirit of sharing resources, developing together and serving consumers.

As a new type of enterprise that provides high quality and high price clothing for the overwhelming majority of people, we are well aware of our responsibilities and our journey, take root in the land of China, provide more humanistic care for the public, and strive to make more contributions to more colorful life and new fashions for more people.

At the same time of developing its own brand, the magic buckle brand takes on social responsibility and cares for college students. Recently, it successfully organized the magic trick into the campus big policy to support college students' entrepreneurial activities. Through this activity, it can train the students' social practice ability, cultivate their sense of self-employed entrepreneurship, and help them better move towards the society.

With the devil's brand, better contact with consumers, convey magic trick culture.

2012 the Fifth China automobile model Guangdong regional final of the fifth national theme of "Oriental home, harmony between people and cars" was successfully held in Lechang Oriental home Plaza in Shaoguan. The magic buckle brand, as a joint organizer of Guangdong competition area, displayed its fashion lifestyle brand image at the top visual feast and its brand mission to work together with the beauty contest.

Finally, after a lot of screening, 18 players who broke the tight encirclement took part in the competition.

The competition is divided into three showcases: Swimsuit blooming, sunshine beautiful casual wear and evening wear. Casual clothes show the beautiful side of youth. Every model shows the most confident and shining posture and appearance on the stage, and swimsuit links set off the climax of the evening. Finally, after the strict evaluation by the jury, the top 10, single and second runner up awards were awarded.

In addition, the top five players will represent Guangdong to Shanghai to participate in the national finals.

With the strong media platform of the organizers, the magic buckles will launch a comprehensive, deep and multi angle brand promotion campaign. It will become the focus of the attention of all circles.

As a beautiful event combined with fashion culture and fashion industry, this contest will converge on fashion, develop the "charming economy", and promote the clothing culture, fashion industry and beauty benefits to China and the world, and will integrate many fashion industries to lead the trend of spiritual consumption.

On this top stage, the magic buckle will serve as a new starting point and strategic height for brand image promotion, establish brand image of fashion leader, enhance brand vision and industry influence comprehensively, and spread to all sectors of society, and deduce the cultural concept of high quality, diversity and elegance.

It is reported that "magic button" Changsha magic buckle apparel Co., Ltd. brand, entered the mainland market in 2008, 4 years of operation time, "magic button" brand can be heard, from an unknown brand new to the well-known brand of women's wear, franchise stores across the country dozens of provinces, hundreds of stores / counters, footprints throughout China.