Cold Feng Makes Down Garment Enterprises Enter Busy Period.

In the four natural thermal insulation materials of cotton, wool, silk and feather, the thermal performance of eiderdown is the best, and the eiderdown also has the good performance of moisture absorption and divergence of other thermal insulation materials.

Reporters visited the Hangzhou market and found that many brands of down coats not only did not rise in price this year, but also played a big promotional card, and even reached a low of 70 percent off.

What is surprising is that while the down garment enterprises are busy at the same time, the processing enterprises are not busy.

Why is that?

Shopping mall >

First, the reporter came to two shopping malls located in Wulin commercial circle.

After wandering around, many counters showed "new products on sale", and there were many new products hitting 30 percent off, 25% off and 20 percent off.

The reporter looked at it. At present, the shopping malls in winter are mainly made of knitted sweaters and coats of medium thickness, and there are many customers.

The price of the down jacket is relatively low, and most of them are around 1000 yuan.

In a mid-range brand counter, the price of the down jacket that the reporter tries on is 990 yuan, and also hits 20 percent off, feels light, warm and comfortable.

A long style down jacket of a Italy women's wear brand can buy a hand at a price of 1190 yuan as long as it takes part in Yintai's pre purchase.

"Long feather down coat, as long as 1000 yuan, it is very cost-effective."

Miss Yang, a customer, is looking for a down jacket and is planning to take part in the pre order activities.

Down jacket is 30 percent off, 20 percent off is not unusual, has the brand even played 70 percent off.

The salesperson of the counter told reporters: "we are a new brand from Shanghai. We just got on the counter. These down coats are made in Hangzhou, and we want to promote our brand quickly through such a big discount."

The reporter looked at it. The original price of a vest is more than 1700 yuan, and it only needs 500 yuan after playing 70 percent off. There is also a coat, the price is 2300 yuan, and the price of 70 percent off down with other brands is almost the same.

Enterprise >

"At this time, the down garment enterprises are very busy."

Mr. Li, director of production of Hangzhou Sier Fashion Co., Ltd., interviewed reporters after work.

He told reporters that business is much better than that of last year. Before 2008 (including 2008), sales were good, even after 2009.

"Sales will be much better this year because of the late spring festival.

Now is the busiest time. We have to send out all the clothes sold this year. The first half of the year is well shipped.

Mr. Li also said: "we are our own brand, and the profit of the pure processing enterprises is not as good as ours.

We mainly do children's clothing down, the style is different from other feather brands, because adults pretend to be Bosideng, so they want to try to make children's clothing down to the top of the country.

Enterprises all place their own orders, design and sell.

The sales place tends to the north, the styles are given to them, (they) place the order, reproduce again, and sell the good styles again.

If some dealers' clothing is not sold out, we will recover part of the risk, which can be shared by two parties. "

"Now the down garment is mold production, the company is now expanding, the wages of workers have been raised, but the price has not improved, and now we can only increase production capacity."

Mr. Li said frankly.

Xingxuan down staff also said: "this time is very busy, to" double 12 "after that is free, of course," double eleven "we are prepared.

Down processing enterprises are somewhat "afraid to be busy".

"We are not busy because we dare not do it."

Hangzhou Xianglong feather down Co., Ltd.'s management told reporters.

Xianglong down is made of feather raw materials, and processing the acquired down products.

"This year, the wages of workers have gone up, and the purchase price of down products has gone up, but the impact is not large. It is within the normal range.

The price of down sales has not been rising this year, and we are now paying five or six months.

The manager told reporters.

Because this year's clothing industry is stagnant, the overall market is not good.

"Our workshop is bought by ourselves, there is no factory rent pressure. We have done down five or six years, and there is still a lot of demand for down, such as down garments, feather quilts, feather pillows and so on. We can not sell it, but we are afraid to do it because of the long receipt period."

It is worth mentioning that this year many consumers choose to make a down jacket in the store, which is much cheaper than buying it in the mall.

"Larger factories will do manual work, and our factories will not do so.

In fact, the cost of a down garment is about 800 yuan, and the cost of two thousand or three thousand yuan down clothing is almost the same.

Some executives revealed.

The reporter made a consultation to the down feather professionals, especially to remind the consumers. When choosing the down jacket, we should pay attention to four points.

First of all, attention should be paid to the amount of cashmere, including the amount of cashmere and the amount of filling. It is the key to determine the quality of the down garment. It is generally suitable for 70% and above. It has a certain degree of fluffy and soft feeling. The amount of filling is related to the degree of thermal insulation of the down jacket, and it should be determined according to the need of wearing.

Second, pay attention to resilience.

The specific method is to press the fluffy down garment, then loosen it and springback rapidly, and restore the original shape, which shows that the fluffiness of the down is good.

If there is a low content of wool and a certain amount of wool or crushed wool, the resilience will be poor, and feel that the down jacket will feel heavy in the hand.

The surface products of feather products should have the performance of anti drilling.

Taking a picture, it is found that the down products of the fleece are certainly inferior products. Due to the soft characteristics of the down, a small amount of velvet silk spills out of the stitches is normal.

Third, look at its air permeability.

Down clothing can not be dug, but also must have certain.

。

If the air permeability of the material, lining and gallbladder of the down jacket is poor, it will cause the water vapor in the course of clothing not to be sporadic, causing moisture to feel uncomfortable, and not easy to dry after washing.

Fourth, smell the down coat again.

Pungent down clothing should be avoided.

There are many excipients on a down jacket, such as zippers, metal buckles and so on, whether they are beautiful, smooth and elastic. They should also be noted.