A Review Of China'S Famous Brand "Busen Men'S Clothing"

Busen group is a large enterprise group with clothing and clothing as the leading industry, building materials industry, real estate industry and circulation trade as new industries. Its reputation is outstanding and its strength is strong. It was founded in 1985, and has more than 3500 employees, with a total assets of nearly 2 billion yuan.

One of the famous brands in China, it focuses on the production and sale of men's shirts, Western-style clothes, trousers and jackets, T-Shirts, professional wear and other clothing and apparel products.

Since its establishment in 1985, Busen has been developing steadily and rapidly, laying the leading role of Busen in the field of clothing and becoming an excellent popular brand.

1, brand development

The group now owns 10 holding or subsidiary companies, such as Zhejiang Busen apparel Limited by Share Ltd, Sichuan Liwan Busen India Cements Limited, Inner Mongolia Hulun Buir Busen Department Store Co., Ltd., Al La Lai nore Busen department store, Zhuji Busen Real Estate Development Co., Ltd., Zhuji three and real estate development Co., Ltd.

Among them, Zhejiang

Limited by Share Ltd has been listed on the Shenzhen stock exchange.

Since its inception, Busen group has always adhered to the guideline of quality based, market centered and brand guided.

Since 1997, the company has passed the ISO9002 international standard quality system certification, ISO9001 (2008) quality system, ISO14001 environmental management system and eco textile system certification.

In 2000, Chr (34) Busen Chr (34) trademark was awarded the first Chr (34) China famous trademark Chr (34) in Zhuji.

In 2001, Busen shirt was named Zhuji's first Chr (34) Chinese brand name Chr (34); in 2005, Busen's trousers were also rated as Chr (34), China's famous brand product Chr (34).

In 2007, Busen gained national business.

Huang Xiaoming endorsed the Ministry of Commerce Chr (34) the most competitive brand Chr (34) title; Busen series of products has been repeatedly recognized by the Ministry of Commerce as the national key support for the development of the famous brand export products; Busen group has been rated for many years in China's clothing industry 200 strong enterprises; Busen brand has been selected for nine consecutive years Chr (34) China's most valuable brand 500 strong Chr (34).

Busen group attaches great importance to the construction of enterprise culture, and the party organization has a sound organization of women, constantly innovating and developing the experience of maple bridge, and actively building a harmonious enterprise.

In recent years, the company has been selected as Zhejiang province to establish advanced labor relations harmonious labor relations, Zhejiang labor management integrity unit, Zhejiang harmonious relations leading model enterprise, Zhejiang merchants happy enterprise thirty best, national model labor relations harmonious enterprise and so on.

The Busen group has become rich. It has not forgotten the society and has not forgotten the local construction. It has paid nearly 500 million yuan to the national tax revenue, and has contributed more than 3000 yuan to the public welfare undertakings.

Busen group will take the industry as a mission to serve the country, enhance economic efficiency, focus on high value-added projects, actively open up domestic and foreign markets, and gradually form a new pattern of common development of four major business segments, namely, clothing, clothing, building materials industry, commercial circulation and real estate.

2, brand scale

Busen has fifteen branches and two overseas international trading companies. Busen's excellent staff team has more than 4000 companies, and produces about 10000000 pieces of clothing each year.

Busen's more than 1000 stores cover China's provincial, prefectural and county-level cities.

According to preliminary statistics, the company has 11 Direct stores (cabinets) and 752 franchisees (cabinets).

A large number of marketing outlets have laid a solid foundation for the continuous growth of the company's sales volume. It is also a powerful guarantee for the company to respond to market changes, gain market information, reduce operational risks and ensure the sustainable development of the company.

The good quality of Busen clothing not only stems from advanced clothing, finishing equipment and testing instruments in Germany, Italy, Japan and other countries, but also depends on Busen's excellent management mechanism.

Busen clothing early through the ISO9001 quality management system certification, ISO4001 environmental management system certification and green textile certification enterprises, showing Busen's commitment to environmental protection.

The three level quality assurance system of Busen apparel ensures that Busen's quality is up to or even surpassing the national quality inspection standard.

Busen apparel has a vibrant designer team, featuring designers from the world fashion capital, Paris, France.

More than 100 designs of new products are introduced to the market every week to ensure Busen's fashion and charm.

Busen apparel has pioneered the new concept of comfortable men's wear in the industry, taking comfort as the core value of Busen brand.

The world brand laboratory (WBL) has identified Busen as China's 500 most valuable brand.

3, brand honor

Busen apparel has seven national honor, and has become the focus of attention.

Busen is recognized by the State Administration for Industry and commerce as China's well-known trademark; Busen shirts and trousers are appraised by the State Administration of quality inspection and quarantine as China's famous brand products; Busen shirts, Western-style clothes and trousers are recognized as national inspection free products; Busen is designated by the Ministry of Commerce as a famous brand export commodity that is mainly supported and developed by the Ministry of Commerce.

Busen costumes include all the important awards in China, which are rare in the industry.

Busen will not hesitate to make a mission. We must unswervingly follow the domestic market and expand our domestic market. At the same time, we will vigorously expand the international market and make full efforts to build the Chinese well-known brand of international clothing.

4, development process

In 2012, Busen combed and rebuilt the brand and launched a brand new image strategy.

development history

Busen has spent 25 million yuan to introduce high-end suit production line.

In 2011, Busen shares (002569) A shares were first published and issued on the Shenzhen stock exchange.

He Xian, Vice Minister of the Ministry of human resources and social security, came to Busen to inspect and guide the work.

In 2008, Busen formally hired Mr. Huang Xiaoming, a famous movie star, as the spokesman of brand image.

Zhou Yongkang, chairman of the Central Political Bureau, Secretary of the Central Committee of political science and law and director of the Central Comprehensive Administration Committee, visited our company.

In 2006, Busen was awarded the title of "China's most competitive brand" by the Ministry of Commerce of People's Republic of China.

In 2005, Busen started shareholding reform, and the Busen apparel Limited by Share Ltd of Zhejiang was established.

Mr. Chen Nengen, chairman of Busen group, visited the Americas with President Hu Jintao and his colleagues. The outstanding achievements of Busen in developing the international market have been fully affirmed by the leaders of the country.

In 2004, Busen was named "national inspection free product". Busen shirts and Busen trousers were awarded the title of "China famous brand".

In 2003, Busen was recognized by the world brand laboratory for the first time as the 500 most powerful brand in China.

"Busen" trousers are ranked first in the national market, the sales of similar products are the first, the "Busen" shirts are ranked second, and the "Busen" suits are among the top ten.

In 2002, Busen shirts, trousers and suits were identified by the State Administration of quality supervision, inspection and quarantine as the state inspection free products.

Busen has passed the certification of ISO9001 (2000) quality system and ISO14001 environmental management system by Moody International Certification Company.

In 2001, Busen shirts and Busen trousers were recognized by the State Administration of quality supervision, inspection and quarantine as China's famous brand products.

Busen is appraised by China clothing association as top 100 enterprises in garment industry.

In 2000, Busen trademark was awarded the "China well-known trademark". Busen group was named "the top 500 private enterprises in China".

In 1999, the fifth generation plant construction project of Busen group was completed.

In 1997, it passed the ISO9000 international quality system certification and was awarded the "Zhejiang famous trademark".

For the first time, it entered the top 100 enterprises in the national garment industry, ranking eighth in the national garment industry.

In 1996, Busen invested in 30 million new fourth generation factory buildings, and the enterprise was renamed "Zhejiang Busen group".

In 1994, Wen Jiabao, then alternate member of the Political Bureau of the CPC Central Committee and Secretary of the Secretariat, inspected Busen.

"Busen" shirts were rated as "China's recognized brand names", and sales of products were growing rapidly.

In 1992, the "Busen" trademark was officially registered.

Build its own plant.

In 1985, Zhuji hundred tree clothing factory was established in the crape myrtle silkworm room, the start-up capital was 1000 yuan.

5, brand series

To create a leading global menswear brand, not only to the ultimate quality of fabrics and crafts, but also to have a subtle understanding of the personalized needs of consumers, Busen men's wear takes the HOMME series as the core, and extends the Busen SELECTION series, Busen UNIFORM series, leisure fashion brand BSG, and introduces the independent designer of the U.K.MPLUS company, M+series Ming Plath, to provide men with all kinds of dressing choices for various occasions.

HOMME series: tailored for new business people, suitable for various business and casual occasions.

The style of the traditional craft and the times synchronously creates the decent style of the style, and advocates the style of life with a good quality, a taste and a quality.

SELECTION series: classic and meaningful formal dress for high-end business people.

Traditional technology combined with modern fashion, from European traditional clothing technology to extract the essence.

The meticulous selection of materials, the pursuit of the details of each process, deduce the exquisite taste without words, achieve the ultimate of men's formal dress, and appreciate the taste of people.

UNIFORM series: Modern customized services of enterprises and groups, providing high-grade customized services for many enterprises and institutions in finance, energy, communications, insurance, pportation and other industries.

Custom-made, professional design, create a modern style of fashion uniforms, showing the magnificent appearance of the workplace elite.

Leisure fashion brand BSG is located in "urban leisure social interaction", with "subversion" and "change" as the core value of the brand.

Blending functional and fashion elements, and simple European mix and match style, it provides a new choice for urban new youth.

Independent designer brand M+series, Plath / Ming, the brand of China is introduced into China, with the new interpretation of fashion, fashion and fashion, bringing new fashion trend to Chinese consumers.

6, brand endorsement editor

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