Red Dragonfly Australia And Macao Cross Border Cooperation To Carry Forward Traditional Chinese Culture

At the "2014 China (Wenzhou) international fashion consumption exhibition and tenth light industry products fair" held by Wenzhou International Convention and Exhibition Center, the Red Dragonfly Group launched the theme of "going home" with the cooperation of opper Furniture Co., Ltd., and became the only cross-border cooperation exhibition company in the exhibition.

It is understood that this exhibition is based on the theme of "interpreting fashion culture and leading fashion consumption". The exhibition has a total area of 20 thousand square meters, with three theme pavilions, including "fashion Wenzhou Pavilion", "fashion Italy Pavilion" and "fashion life Pavilion". The exhibits include many international front-line brands such as clothing, costumes, pioneer consumer electronics, imported food red wine, and global fashion home.

This exhibition not only attracted the brand agents, distributors, retailers, fashion buyers, and high-end fashion trend consumers in southern Zhejiang and Northern Fujian, but also many ordinary citizens.

The exhibits at this exhibition include not only fashion exhibits in traditional fashion such as clothing, jewelry, watches, bags, luxury goods, but also a collection of traditional folk industries and light industries in Wenzhou, and the introduction of the concept of fashion life, including several items related to fashion.

Some of the exhibits will not be sold at the exhibition.

For example, in the "fashion Italy Pavilion", you can enjoy more authentic spaghetti, coffee and so on.

But you want to buy a packet of spaghetti or buy a box of coffee capsules, sorry, not for sale.

Because exhibitors say that the samples are not many, only show, do not sell.

According to the high level of "Red Dragonfly" and "opper", the two companies in different fields can join hands in the exhibition, mainly due to their pursuit of art, hoping that they can jointly watch art and inherit handicrafts through this way of cooperation.

Qian Jinbo, chairman and CEO of Red Dragonfly fashion group, said that handicrafts are the most fashionable and let handicrafts go home.

As two private enterprises born in Wenzhou, "Red Dragonfly" and "opper" are filled with "heroic pity" in their business philosophy, artistic practice and product requirements.

At this exhibition, whether it is "Goodyear Dragonfly" handmade shoes, or "opper" launched ceramics (Ou kiln)

The birth of every work is deeply impressed by the mark of time precipitation, which is not only a higher requirement for product quality, but also a classical interpretation of handcraft.

In addition, the inheritance of Chinese culture is also an important factor contributing to the "good marriage" between the two enterprises.

As we all know, the red dragonfly has inherited China from beginning to end.

For your own responsibility,

Qian Jinbo, chairman and President of the group, established the first national shoe culture museum, the Museum of Chinese shoe culture, the shoe Technology Museum of footwear technology and footwear research and development, and published the first "dictionary of Chinese shoe culture". It created the perfect combination of traditional culture and modern industry while creating the soft power of corporate culture.

Coincidentally, Wenzhou opper, the chief designer of opper furniture, Zhu Xiaojie, displays more than 100 cellar products from the Three Kingdoms period to the Southern Song Dynasty in the ouqin children's Ceramic Museum, so that visitors can get close contact with the history and culture of ouyao.

Qian Jinbo believes that ceramics and hand-made shoes, the former for space decoration, the latter for the comfort of both feet and services, the two seemingly unrelated, actually there are countless ties, because the birth of every classic article requires rich experience, exquisite workmanship and suitable materials, and quietly taste them is the best respect for time and art.