Competitiveness To R & D Design: Shaoxing Hui Wei Shi Creates His Own "Smile Curve".

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In the first three quarters of this year, sales of Shaoxing Hui Wei Shi Textile Co., Ltd. achieved a steady growth of 10%.

Wu Rongguo, chairman of the company, said that the company can achieve sustained and stable growth, mainly from the two hands, one should be competitive in R & D design, and the other is to benefit from brand marketing, and create its own "smile curve".

Competitiveness in R & D design

At the Keqiao Textile Expo in autumn, in the special exhibition of "60 square meters" of Hui Wei Shi, it was crowded with customers. Some of them asked for samples, some asked questions about price, and became very busy.

"The key is to have more customers than others, and the key is the product."

Wu Rongguo said that over the years, the company has produced two series of suede and short plush products, and made the two series of products to the extreme, and refined hundreds of products.

"It is also suede and short plush. Many products on the market are easy to fade and lose their hair, but our products will not change for tens of thousands of times."

"Hui Wei Shi" is willing to devote much effort to product development and invest about 2000000 yuan a year for product research and development.

Reporters learned that many of the "Hui Wei Shi" exhibition sites came to "steal fists".

"We are ready to put pressure on the product development team, so that they can continuously develop new products. We are only going to earn the first pot of gold."

Wu Rongguo said that before the launch of new products, they saw the market and filled the goods to ensure that customers could pick up the goods within two months.

When the new products are fully rolled out in the market, "Hui Wei Shi" has begun to research and develop other products.

Benefit from brand marketing

"Hui Wei Shi" exhibits every year, every time.

The company's rich products and its brand image can attract a large number of new customers.

Unlike many textile trading enterprises, each product of "Hui Wei Shi" is clearly marked and priced accurately.

"Customers will not bargain, and everyone agrees with such a price system."

Wu Rongguo said that for a long time, the company has a clear position, that is, the brand suppliers of suede and short plush industrial fabrics are unified pricing.

The company aims to build a dumbbell enterprise with two large and medium size as its strategic objective, and make the two ends of the "Smiling Curve" -- R & D and brand, formulate product prices according to requirements, and cultivate enterprise culture.

The company allotted work clothes to every employee and printed the logo of the enterprise to create the brand image of the enterprise.

On the day of the autumn fair, a sales director sent a text message to Wu Rongguo: wearing

Wherever you go, everyone greets me. I must do my job well. Bringing a team well is the greatest reward for the company.