Bauhinia Textile Jumps Out Of "Clothing Home Textiles" For Jute.

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In the industry, jute used to be used to make coarse products with low added value such as sacks and hemp rope.

But now, jute fiber is in.

It has been applied in many fields, such as home textiles, medical textiles, automobile interior decoration and so on.

What makes jute double is a private enterprise called Jiangsu Bauhinia textile Polytron Technologies Inc.

In 2002, a major decision made the company, which was originally engaged in traditional textile printing and dyeing and faced with environmental crisis, has found a sustainable green low-carbon road and has become a leader in the development of jute industry.

Arrested Development

Changshu, a place famous for its Bauhinia Flower, is famous for its clothing and clothing.

Bauhinia, founded in 1987, originally made fabric processing.

After the return of Hongkong in 1997, Bauhinia Flower turned to export business, and the scale of enterprises increased rapidly.

However, with more and more peers joining the competition, the profit margins of enterprises are constantly being squeezed.

At the same time, the environmental pollution problem caused by extensive development of many enterprises is becoming more and more serious, and the supervision from the government is becoming increasingly severe.

Liu Guozhong, chairman of Bauhinia Corporation, has gradually realized that environmental problems will be unavoidable responsibilities and obligations of enterprises.

If a company can turn responsibility into business opportunities and turn passivity into initiative, there may be a way out.

By chance, he heard that Donghua University is studying the subject of fine textile of jute.

If jute fiber can be used for fine textile, it will be another big industry.

Fine textile of jute is probably a breakthrough in the pformation of Bauhinia.

Decisive pformation

In 2002, the state vigorously advocated the development of circular economy and ecological industry.

So Liu Guozhong made a major decision to pform the company into shareholding system, introduce other shareholders, and put the company's main energy in the research and development of green jute fiber technology.

The original Bauhinia textile printing and dyeing Co., Ltd. was renamed.

The Bauhinia textile Polytron Technologies Inc has devoted itself to the research and development of jute fiber.

For a private enterprise, to engage in R & D innovation requires extraordinary courage and strategic vision.

Before R & D results come out, enterprises are faced with a bottomless pit that requires continuous investment and energy.

From 2003 to now, Bauhinia has added new capital and accumulated profits in the past and annual profits to research on jute cultivation and improvement, jute fiber processing, research and design and production of jute fiber products, and invested about 150 million yuan in research funds and 200 million -3 billion yuan in plant and industrial construction costs.

In 2005, Bauhinia jute fabric with jute fiber as raw material was finally developed and has reached the standard of clothing or home textile fabrics.

Relocation

New fabrics have been developed, but Bauhinia flowers are not once and for all.

The market will not accept innovation easily. Although the jute products developed by the Bauhinia have the characteristics of low cost, high quality and green, the traditional market space of jute products is still very limited in the traditional clothing and home textile market dominated by cotton and linen products.

The Bauhinia Flower began to search for a market for jute products that could breed new ideas.

Through extensive consultation and research, the picture of the future development of Bauhinia Flower is gradually clear.

The decision-making level of Bauhinia has also reached a consensus on strategy. The company will no longer be positioned as a provider of traditional clothing materials, but will be positioned as a supplier of new environmentally-friendly materials, that is, jumping out of the clothing home textile industry, and promoting jute fiber as a new green low carbon material to a wider market.

They set up a subsidiary company in Shanghai, Shanghai purple ring Industrial Co., Ltd., with the core of "Mawei" patent technology, dedicated to the research and development, weaving, production and sale of supporting textiles in hotels.

Products include guest rooms, restaurant cloth series, thermal insulation and sound insulation products series, carpet series, furniture series, curtain series and so on.

These green products will help hotels and clubs enhance the brand's green value, and the cost is relatively low. Therefore, once launched, they will receive good market feedback.

Next, Bauhinia develops new products in the field of automotive interior decoration.

And with SAIC and several other automobile groups in Changshu, Jiangsu to build a jute based material for large automotive interior decoration enterprises.

Since 2008, Bauhinia has been suffering.

Its jute fine textile technology research and development tends to be mature, and the market ability is greatly improved.

Sales growth is maintained at a rate of 100% per year.

In 2009, the output value of Bauhinia jute products reached 100 million yuan, reaching 200 million yuan in 2010, accounting for about 40% of the total output value of the company.

With the increasing marketization ability of the jute industry, Bauhinia flowers will gradually withdraw from the original.

Processing business to promote jute industrialization.

According to Liu Guozhong, the output value of jute products in 2011 accounted for 80% of the total output value.

At present, Bauhinia has successfully developed more than 100 products of the Mawei eco hemp fiber, and has signed a contract with WAL-MART and Metro China headquarters to become its supplier.

The Bauhinia products are also included in the commodity procurement sequence of the United Nations South South cooperation organization.