Seven Characteristics Of Humen'S Clothing Industry

Since reform and opening up, Humen has vigorously developed.

After more than 30 years of baptism, Humen's clothing and apparel industry has gone out of the path of breaking the cocoon into a butterfly, forming a large scale industrial cluster, a complete and perfect industrial chain and a well-developed market system. It has become a characteristic industry, a leading industry and a pillar industry in Humen.

On the occasion of the seventeenth (China) Humen International Fashion Fair, Jing Hui, deputy director of the Dongguan Municipal People's Congress and Secretary of the Township Committee, introduced the Humen's development plan to reporters.

Dare to create brilliance for others

Ranking the highest in the country

At present, the clothing and apparel industry in Humen has formed the leading industry cluster in the country.

First, the scale of industrial clusters ranks first among the town level garment industrial clusters.

By the end of 2011, there were 2346 garment and apparel production and processing enterprises in Humen, with a total production area of 2 million 740 thousand square meters, employing more than 200 thousand people, and the total industrial output value of each year was about 20 billion yuan.

Two, the industrial chain is complete.

The town has 299 accessories enterprises, 438 logistics, printing and dyeing, embroidery and other supporting enterprises, 324 consulting, training, design, planning and other service agencies, forming a complete R & D, design, production, sale and service of a complete industrial chain, to achieve full link production and sales.

Three, the market is huge.

Existing

The area is about 7 square kilometers, with a total operating area of 2 million 320 thousand square meters. There are 40 professional markets and 15 thousand business households, with annual sales of nearly 50 billion yuan.

In addition, the market area under construction is about 1 million 700 thousand square meters, all located in the Humen business district.

Four, the effect of brand aggregation is obvious.

There are more than 50 thousand registered trademarks of clothing and clothing, and only one YISHION has 209 registered trademarks.

There are 1 well-known trademarks in China, 3 famous brand products in China, and 12 famous trademarks in Guangdong province. A number of leading enterprises such as YISHION and Song Ying have sprung up.

Five, the public service platform is powerful.

Humen clothing and apparel industry association, clothing

Association, apparel and Apparel Industry Association

Surface accessories Branch, clothing technology innovation center and other service platforms.

Work with the China Textile Information Center to build a state-level clothing and apparel public service platform, including the national fabric Museum Humen Pavilion, testing center, proofing center, training center and so on.

The 16 China (Humen) International Clothing Fair has been successfully held and has a high reputation and influence in the industry.

Six, the southern style clothing has distinct characteristics.

Humen fashion is dominated by fashionable women's wear and casual wear. It is inspired by the sky, the earth and the ocean. It focuses on the bright colors of the blue sky, clear water and green trees in the south. It focuses on the style of South of the Five Ridges and the charm of the southern Guangdong waterside.

Seven, radiation driven ability.

The development has led to the development of catering, tourism, pportation, tourism, retail, real estate and so on. There are 4 five star hotels in the whole town.

Every day, people who go to Humen to do business activities form a large consumer group.

In 2011, the total retail sales of consumer goods in the whole town amounted to 12 billion 100 million yuan.

The whole town gives wisdom and strength to build a great industrial gathering area.

In 2012, the Humen Town Committee Town Government carried out a large research and Discussion on the clothing and apparel industry, and gave the whole town the wisdom and strength. It organized enterprises to participate in the exhibition in Beijing and Wuhan, and organized relevant personnel to go to Jiangsu, Zhejiang and Xinjiang for inspection. The 2012 Humen clothing and clothing industry research report and the implementation opinions on accelerating the development of the major gathering areas of Humen clothing and apparel industry were put forward. It put forward that the Humen clothing and apparel industry cluster should be developed into an annual sales volume of over 50 billion yuan, and the goal of promoting the clothing industry cluster to achieve annual sales exceeding 100 billion yuan.

In 12th Five-Year, the key period of China's industrial structure adjustment and pformation and upgrading of the textile industry is to persist in taking the enterprise as the main body, taking the market as the direction, taking independent innovation as the driving force, and enhancing the contribution rate of the industry as the path to actively promote the dress and dress industry structure adjustment and enterprise pformation and upgrading. Establish the four concepts of big industry, big market, big brand and big enterprise, and build "three key points and six centers". That is to build Humen's clothing and garment industry into Dongguan's major industry gathering area, the national key industrial cluster, and make Humen garment city a national key professional market, and build Humen into a major regional science and technology special platform service center, a regional headquarters center, a regional creative center, a regional brand center, a regional fashion information release center, and a regional e-commerce center. Humen Town Committee and town government will adhere to the guidance of Scientific Outlook on Development.

Construction of major industrial clusters in Dongguan and key industrial clusters in China.

To promote production enterprises to become bigger and stronger, at the same time, with the concept of big industry, all links of the apparel industry chain, including production, sales, matching, intermediary, pportation, hotels and other related service industries, will be integrated into the category of clothing and apparel industry, and strive to build Humen into a major industrial gathering area of garment and apparel industry and a key apparel and apparel industrial cluster in Dongguan, and strive to achieve annual sales of Humen clothing and apparel industrial cluster over 50 billion yuan within two years, and drive the annual sales volume of Dongguan garment industry cluster to exceed 100 billion yuan.

Cultivate key professional market in China.

Taking the integration and upgrading of intensive operation as the starting point, integrating 10 square kilometers of market resources, we will strive to build and enhance the overall brand of "Humen garment city" and strive to become a national and international garment market, and strive to form a "clothing and accessories market with Humen in the South and Changshu in the north". The market of accessories and accessories North has Keqiao, South has Humen, clothing and clothing machinery, electricity suppliers gather Humen.

Cultivate clothing clothing brand big cluster.

Striving for the "12th Five-Year" period, two or three brands have become well-known trademarks in China. There are 10 to 15 brands that have become top brand products and brand names at the provincial level, and over 50 regional brands. We are striving to build Humen into the Pearl River Delta clothing brand regional brand center, the famous brand name incubator base, the South style clothing weathervane, and the trend of women's clothing.

Cultivate local leading enterprises.

To strive for the "12th Five-Year" period, Humen clothing and clothing enterprises above Designated Size accounted for 15% of the total number of enterprises. At the same time, we actively encouraged and strongly supported leading enterprises in a number of industries, striving for 5 to 10 enterprises with an annual output value of 300 million yuan to 500 million yuan, two or three enterprises with an annual output value of 1 billion yuan, and encouraging YISHION group to create more than ten billion yuan enterprises and create a hundred year famous enterprises.