Interview With Chairman Wang Liangxing

He can appear on the big stage in the "tide" costume, interpret the boss's fashion with the "alternative image"; he puts forward "jump out of clothes to make clothes" and do nothing.

The irrelevant industry aims to turn the company into a world-famous fashion creative group. He loves life, smokes cigars, drinks red wine or talks with his good brethren.

The master of eye holding hands

The soul of clothing comes from famous teachers, and the essence of fashion is also from the hands of famous teachers.

The reason why Chanel can rise rapidly in the 80s of last century is that the scenery has covered other luxury brands. It is inseparable from the "Karl" Lagerfeld, known as the "Lord of the world" in the global fashion industry. The 8 series of ready-made clothes and high fashion clothes are enough to make the Chanel release world-wide every year. Luis Weedon (LV) has always maintained a first-rate standard, responsible for men's wear, women's wear, and so on.

And Mark Jakob, Marc Jacobs, the design director of small leather products, is highly valued.

In the same way, there is a great master.

For Ji Wen Bo, the Shishi people, especially the textile and garment industry, are very familiar with it. Before entering the league, gage, seven wolves, and nine herdmen left the footprints of Ji Wen Po, but he never found a docking port. Wang Liangxing, a very discerning eye, approached him.

In 2001, Wang Liangxing began to make full efforts to create business casual men's wear. The star endorsement of "Kangxi the great" Chen Daoming, advertising slogan is now become the public's mantra of "simple and not simple", the only missing is a can interpret the slogan and spirit of the design master, as known as "China's most commercial value of the designer" called Wen Bobo, the price is not cheap, llun does not have so much money to dig him, and finally only in the form of consultants, Wen Bobo technical guidance.

Moved by sincerity, Ji Wen paid no reward for Wang Liangxing and Li Lang.

After many years, he became the design director of the company.

From Tokyo to Milan, the brand of Ji Wen Bo and Li Lang has not only made the art of Li Lang full of sense and rich cultural atmosphere, but also raised the brand to a new height, and behind the scenes is Wang Liangxing, "the person who uses people to trust people".

Wang Liangxing said he often talked with Wen Wen Po about fashion issues, and he was influenced more and more by himself.

Bet big.

Some people say, "life is a gamble".

In the business world, "gambling" is going on all the time. Many people see "winners laugh, but losers cry", but Wang Liang knows that he has gone through the pition from winners to losers to big winners.

In the late 80s of last century, Wang Liang Xing entered the shoe and garment factory founded by his brother Wang Dongxing. Before that, he also ran a building material and worked as an electric welder. After he had accumulated tens of thousands of dollars, he bought some sewing machines, hired workers, and started his own road in his old house.

In the early days of business, Wang Liangxing, who had a strong sense of business and many entrepreneurs in Jinjiang and Shishi, often went to Hongkong to find the latest styles and fabrics.

From 1990 to 1995, the western-style clothes they produced were very popular with consumers. The products were in short supply. Sometimes they could not be packaged. They were dragged away by businessmen. There were many customers queuing up all night.

Businessmen in Jinjiang and Shishi always have a good sense of business, and their imitation ability is not bad. Many businessmen have extended their tentacles to the field of clothing by seeing Wang Liangxing making such a good suit.

Wang Liangxing brothers, who have already sold gold in their suits, have begun to sweep their eyes elsewhere. They have pioneered "diversification" and entered stationery, machinery and foreign trade.

Wang Liangxing said that although the sales revenue of Li Lang continued to increase, profits were declining, and market share was also eroded by competitors. In the past few years, the leading edge of the company had disappeared. "Seeing this situation, I began to feel a little scared."

Do popular works of art.

In March 25th this year, the Eighth China clothing brand annual award presentation ceremony, known as the "Oscar" of the Chinese clothing industry, was held in Beijing Century Theatre. The six months nomination, social examination and international famous auditing Advisory Service PWC company conducted audit Jiankong and ticketing statistics all the time. In the many award-winning nominations, Li Lang won the annual public award of the Jack Diba Chinese clothing brand. This is a prize with considerable gold content. "For us, the consumer is definitely the greatest honor."

Li said that he would not diversify across the industry, but would only do his best to make clothes good for the public.

For many consumers, Li Lang is a fashion brand with a good taste and artistic atmosphere. From "simple but not simple" to "multiple puzzled, few bright" and then to "trade-offs," wisdom is revealed. Li Lang's advertising words always reveal the poetry that is worth sharpening by consumers. Later, Wang Liangxing put forward "jumping out of clothes to make clothes" to upgrade clothing to a new level.

In order to realize this dream, Wang Liang Xing has begun to act.

In January 16th this year, the cultural and creative park in the heart of Li Lang laid the foundation. This also meant that the first creative park in China to integrate into "culture, design, research and development" was officially launched.

In addition, at the headquarters of Barcelona, there is also a cultural corridor with the theme of "the world's real estate, fashion and art". According to the style of the Spanish street in Spain, it has the first fashion, the second art, and the third simple and simple style.

"We want to let employees who work here experience the infection of a fashion art culture all the time, letting millions of people flow the fashionable blood, and let fashion be reflected in every detail and detail of work and life.

In the future, the cross cultural concept of "integrating culture, history, art, fashion and creativity into products" will integrate into the brand life of Li Lang.

Wang Liangxing said.

Overtones --

Love life and study well

In the evening of April 17th this year, the weather was not good, but it did not affect Wang Liangxing's enthusiasm to attend the opening ceremony of the Haixi international fashion week. Because there were Ding Shizhong, Zhou Shaoxiong, Ding Shuibo, Lin Hongnan, Lin Congying, these good brothers accompanied by them. They came together to give the first show of "CABBEEN first born" Yang Ziming after seven years in their hometown.

Many people think that the life of an entrepreneur is drinking, singing songs, driving sports cars and living in luxury houses. In fact, this is not the case. "We are living a very healthy life together, drinking tea, chatting, playing golf, going to sea or organizing to go out to study and communicate."

Wang Liangxing said that these enterprises have good relationships with their families and often organize meaningful activities.

As we all know, the relationship between Wang Liangxing and Ding Shizhong is very strong, but the character of the two is the opposite. Ding Shizhong is stronger.

Some friends say that Ding Shizhong and Wang Liangxing watch TV together, it must be Ding Shizhong holding YAOKONG device.

Wang Liangxing said that both of them played a big role when they were young, and Ding Shizhong had a strong knowledge. Because of the history of enterprises, the early Anta had already been very strong. In Jinjiang, Anta was one of the best in the sports goods manufacturing industry.

Therefore, as long as there are Anta's major activities, Wang Liangxing will come to the scene. Similarly, there will be activities in Le Lang, and Ding Shizhong will also be there.

Nowadays, this kind of friendship circle has expanded.

Like the nine banwang listed banquet, the above entrepreneurs are basically there. "We Quanzhou entrepreneurs are very united, we have to solve the problem together."

Last month, more than 20 executives from the Zhejiang Wenzhou legal group group, Peng Xing group, went to Anta, XTEP and lolang three listed companies to carry out activities of mutual learning. After that, representatives of entrepreneurs such as Wang Liangxing and Ding Shizhong also came to Zhejiang to visit the leading enterprises in Zhejiang footwear industry, such as Shanshan Group and Shanjing Ott Les. "Every time I visit and exchange learning, I can learn a lot from it and realize a lot."

Wang Liangxing said.